The Pioneer of the Rebirth Era

The interior of China after 2000 was the era of Chinese music. During this period, there were also excellent film and television works and excellent variety works. But whenever we think of this era, the first thing that everyone thinks of is still the endless series of good songs of fairy fights.

People in this period rarely spit out these songs as saliva songs, with superficial lyrics and similar composition, and no artistic depth at all.

Of course it sounds good, I feel this song touches myself, then this is a good song. As for how long this song can touch itself, it will be moved by other new songs from time to time, that's another matter.

In short, many years later, when I accidentally heard these songs that touched me, I was full of memories and feelings.

Easy Listening Music has basically been merged into the YY platform and was renamed YY Music. Domestic YY music can almost be said to be a unified river and lake, at least on the right track copyright.

As for the various pirated websites and pirated songs that have been repeatedly banned, they must be severely cracked down. However, after each batch of cracking, there will always be another batch of them, which is as annoying as wild grass.

YY music can be switched with YY space background music, which is another new initiative after the current market saturation. Although YY Music and YY Space need to open two members in order to switch to each other for free, it is a bit ugly.

But the income from these two items is really fragrant. After all, in addition to the background music, the members of YY Space also have a variety of cool and unique member background boards, as well as the production of super-large-capacity photo albums and various phantom photo albums.

As for the rights and interests of YY space members, the background music overlaps with YY music. But both have members, and you don’t charge you extra money for 10 background music every day, right?

Compared with the previous background music, this is already very conscience, of course, it is ugly or ugly. But this part of the income continues to increase that eating is really fragrant.

"Cooperation? Huayi is a film and television company, what do you do with us in terms of music?"

In the office of the CEO of Rising Sun, buried in a pile of documents, he felt that he had nothing to do without coming to the company, and that various departments were operating normally. Everywhere I go is a business, and the number of documents on the table that need to be reviewed has never been reduced.

"Maybe I want to follow the trend and let his artists know their songs well. After all, YY Music has opened the song MV function. Unlike before, I only heard singing, and I don't know who I am when I see the singer. "Sun Yang said.

Now he has basically started accepting the daily operation of Rising Sun Technology, especially in terms of foreign cooperation and entertainment. He is basically taken over by him. Happy Qiu Bosong and others have invited him to eat for several days in a row, and these troublesome jobs are finally thrown out. Finally, you can write code and feel comfortable with technology.

"That level of cooperation? Is it their own money to buy a few good songs for their newcomers and put the MV on our platform, he will pay for the advertising fee for us to drain. It is the same as Haina's side, connect the activity Have a comprehensive cooperation with business?" Yang Dongxu asked.

"Listening to the person who talks to me about this matter seems to be a trial cooperation. After all, compared with the traditional model of star making, we currently seem to have a huge momentum, but the status of online singers in the entertainment industry The status, as well as the labor cost of going to the commercial performance, always feel worse than those of traditional singers." Sun Yang said.

In fact, this is not only the case, but once the identity of the online singer is implemented, it is also unknown whether this mark will be able to get rid of when the film and television circle develops in the future. After all, even Henna has not made such an attempt. .

It is just to gather a large group of online singers to do public welfare to increase the foundation, and then all kinds of online publicity and tour. The reputation is there, and the audience is familiar. But as Sun Yang said, compared with the traditional singers, they always feel worse than that, and the appearance cost is not high.

However, this is not high. Compared with the traditional singers with the same reputation, in general, whether it is the online singer, or Haina or Rising Sun, there is not a lot of money in this regard.

So even if I take the risk of not being able to take away the imprint of the Internet singer in the future, it gives people a feeling of not being of grade. There are still many companies in the circle who plan to try it out. After all, compared with the traditional singer's growth route, the cost will be saved a lot, and more importantly, he really makes money.

"Then follow the rules and regulations established by the company before. We are a platform. As long as you pay the advertising fee and the other party is not illegal, you can cooperate." Yang Dongxu leaned on the back of the chair and shook his neck.

In fact, when you first wanted to make YY Music a platform where anyone can show up, apart from the continuous deepening of cooperation with Haina, other companies in the entertainment industry are basically on the sidelines.

Qiu Bosong was also anxious at first, but later he did not worry about seeing a lot of money with Haina. With profits and no losses, he sat firmly on the Diaoyutai and others. So Huayi is not the first one, nor will it be the last one.

After all, no matter whether it is an artist or a singer, it is too slow to follow the traditional model. In addition to the traditional model, there are currently two channels for variety shows and participation in the draft.

In terms of variety shows, there is a high demand for the strength of variety shows and TV stations. To put it bluntly, it is to face the nation's ratings to be able to win the people in the red variety shows.

At present, there is a program in Yang Ma's "Avenue of Stars" that has such strength. Others are not as good in terms of influence or strength, and the conditions of the fire are basically as harsh as traditional channels.

Of course, there are other TV stations in China that have very good variety shows, but now the basic variety of indoor variety shows is basically the host, not the artists.

Because the premise of participating in such a variety show is that you are already a star, and then you will be invited to participate, advertise your new movie or new TV series or something.

Therefore, such a variety show is not like a variety show in the later generations. At the beginning, it was an eighteen-line entertainer. As a result, a good variety show became a first-line. Now you are not a big-name artist, and you can't even make a variety show.

In the end, the draft is left, but it turns out that dozens of draft players were well-known through this big platform.

But after the draft is over, in addition to the top three, the rest are not to mention the top tens, even if it is the top ten, or even the top five. Without the big platform of the draft to gather popularity, it will soon be wiped out among the crowd. It is necessary to use the money behind the owner to smash advertisements in accordance with the traditional artist route to maintain exposure. It is still unknown whether it will be successful.

And regardless of "Avenue of Stars" or draft shows, the time span is too long for people who are more and more impatient. Although it is many times faster than the traditional channel, it has been ten years to sharpen a sword.

But compared to the Rising Sun technology, a song can be popular all over the country, and then various MVs are exposed, commercial performances and various charity tours keep up with the speed, the first two are indeed too slow.

And after the cooperation between Rising Sun and Haina, various online singers went out in batches. For variety shows and drafts, there are so few people in a season.

"Did that year's online music charts be pushed back? Knowing those entertainment companies who haven't moved yet, give them a little time to prepare, and the number and influence of our music chart events can be instantly upgraded by a grade. ."

"This is not necessary." Yang Dongxu shook his head. "It didn't take long to see that the Spring Festival is full, saying that it is the annual music chart, we can't hold it until the beginning of the year, right?

Besides, there is no need to change the plan that our company has already made because of these people. If you can catch up, you can participate, and if you can’t, you can join next year.

Anyway, some internet singers from Haina backed their backs. The popularity and gold content of this music chart is enough for us to earn. At the same time, make a look for these hesitant people.

Of course, if the first phase is successful, whether it is popular or concerned, it will become popular. In the second phase, there are people who are constantly joining in and looking for platform cooperation. Whether it is cooperation costs or advertising costs is not the current price tag. "

"If it is not successful, it will not be the current price tag. Not only will it rise later, even if the price of Huayi's cooperation will rise, our current platform's influence is not comparable to before." Sun Yang smiled Said.

This is not a floor price, but since the integration of Yiting Technology into YY, YY has once again ridden the dust in the instant chat software market, instantly raising the number of YY music members to a new height.

This is just the number of members. Almost all home computers are equipped with music software. Basically, YY Music is one of the first choices. In addition, YY's own daily active users are approaching the 30 million mark, and registered users are heading straight for 50 million.

And when it comes time to advertise, UU Reading www.uukanshu.com and 361, the overwhelming browser, push ads together, which can almost cover all domestic netizens. I also want to use the cooperation conditions with Haina to talk about cooperation, not to mention that there are no windows in the door.

"You have the bottom of your heart, and the influence of people backing on the Beijing circle is not low, and some of the so-called singers who joined later are standing behind them. You should pay attention to this." Yang Dongxu reminded.

Able to play the capital in the entertainment industry, it is basically the big brother level. Otherwise, you can't play this line at all. After all, it's like crossing mountains, not to mention the entertainment area, which is more simple than drinking water and drinking.

"I know." Sun Yang nodded.

"Of course, we can't increase the ambition of others to extinguish our own prestige. We are the bosses of this platform. We can look back on the face of the big brothers behind us, so we sit down and negotiate well. For those who are excessive, let them get out. I really don’t want to leave you alone, so let them come to me and I will throw them out personally."

Yang Dongxu made a domineering speech at this time. Sun Yang smiled and gave thumbs up, "The boss is domineering and powerful!"

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