The Pioneer of the Rebirth Era

Summarize the meeting first. It will be almost five o'clock in the afternoon when the meeting is over. This will give everyone a time to go home to take a rest, change clothes and make up.

The fertile water does not flow outside the field. Whether it is the Yang Family Banquet or the Xinghai Hotel, you can contract banquets like celebration feasts. So Liu Zongsheng booked a seat in Xinghai Hotel early in the morning.

In fact, it is the greatest enjoyment to go to the Yang Family Banquet for the dishes, but at present, everyone like this celebration banquet is obviously not going to eat. Therefore, the more western-style Xinghai Hotel is undoubtedly a more suitable place.

Haina’s big boss personally attended the celebration, which was undoubtedly a great encouragement to a group of grassroots singers. After all, the big boss of Heiner is rumored to be extremely mysterious, and even the company's annual meeting is rarely attended.

Every year, except for the end of the year and the mobilization meeting at the beginning of the year, the company usually does not visit the company for several months. During the charity tour, the big boss personally came out to organize, and now come to participate in this celebration in person, which made the grass-rooted singers from mud legs feel great respect.

Take a speech on the stage to make a summary, and then invite a few delegates with excellent hardships and hard work during the tour to praise them. Yang Dongxu's awards have always been in kind, never get a trophy to give honor even if it fools.

In all things, the charity training process performed well, some of them directly received bonuses, some will be focused on training by the company, and some can directly use company resources to make records. It can be said that as long as the charity tour is honest, basically All got more or less rewards.

Looking at the familiar and unfamiliar faces on stage and off stage, Yang Dongxu was somewhat emotional. After all, many singers used to eat a song for a lifetime.

The current blowout of songwriting should have ushered in the great development of the Chinese-speaking world and entered a new era. Ironically, but the dream of eating a lifetime by a song is basically broken.

With more and more good songs and people becoming more and more picky, the value created by the songs themselves has also gradually decreased. For example, if the same song was played in the streets and alleys before, then the singer would be popular all over the country, and then ushered in endless fame and wealth.

But now a song is ringing in the streets and all the people are familiar with the songs. Such songs are already red hot.

But most people probably just look at the photos printed on the disc, and then encounter a song on the street that they don’t know is familiar to the singer in front of them.

So the song is red and there is no corresponding business operation to keep up. Basically, those who make money are those who sell pirated tapes and CDs. Who can you reason about selling genuine products but not piracy?

"Yang Dong is good."

"Yang Dong is good."

"Yang Dong is good."

When he was slightly distracted, many people began to toast the main table. The toasts included grassroots singers and staff from this charity tour.

Yang Dongxu didn't treat them differently, he smiled and dealt with them one by one, and he drank a few glasses of wine for his face, which made the toast people instantly red with excitement.

"Work hard, your talent will only shine and not be buried in Haina." The wine was drunk, and some chicken soup would naturally say a wave of fooling.

Simple compliments and detailed products are still the words of interest trading, which makes people who are already excited look even more excited. One by one patting his chest to ensure that he must work diligently for the company.

The lively celebration party lasted until more than ten o'clock in the evening. The grassroots singers were basically men, and there were only a few women, which was a little red in the greenery.

The company finds a car to send the female employees and several singers home. As for the men, they are rough old men. Do they have no fun and continue to drink for a small round, or go home and lie down on the bed.

The singer and employees were separated, and Liu Zongsheng took a list into the small conference room of Xinghai Hotel. Many people only see the boss or the manager giving orders every day and doing nothing.

But in fact, the boss can really make more money and work at all. The employees only need to do the work arranged above and wait for the salary. But in addition to arranging work for employees, bosses and management also have to rack their brains every day on how to better manage and operate the company.

"This is the list you want. The five selected are roughly singers this time. And everyone has now delivered at least three new songs to the company. The quality is not bad. Although they are willing to sell the copyright to these songs, The company, but hopes to be the original singer."

Liu Zongsheng handed the list in his hand to Yang Dongxu. In addition to the names of the people on each list, there are songs that have been released by the current singer, the current results of the released songs, and the scores of the songs that have not been published.

"The copyright is in the company. If they are willing to sing, let them sing well, and even give them the rights to use these original singers for life." Yang Dongxu looked at the familiar names on the list and did not care about these details.

Holding the copyright of the song is already holding the biggest benefit, as for holding the copyright, the singer is not allowed to sing the song he created. From the legal point of view, there is nothing wrong with it, and in terms of actual benefits, it is actually not very beneficial.

First of all, if there is a writing event to invite the singer to sing, then the only reason he invited is because the singer and the song share the same reason.

Although you have the copyright in hand, you can prevent the singer from singing this song. But will Party A pay such a song that a cover singer will cost you to go to the platform? Not necessarily.

Therefore, the biggest benefit of copyright does not depend on whether the original singer still sings this song to get gold. The original singer is not allowed to sing his own songs. In addition to making the company look too ugly, there is no way to get more benefits. .

Rather than being harsh on these subtle details, it is better to find a way to make this song more profitable elsewhere. For example, the background music of YY space, the benefits of easy-to-listen music members, or the background music of some games, etc.

Yang Dongxu has a lot of ways to monetize the song and make a profit. There is no need to entangle the original singer after leaving the company. Because of copyright issues, he can no longer sing this song.

Of course, this is for the welfare given by the good singers. As for those who changed jobs, even after they changed jobs, they turned their gun heads to find Haina. I'm sorry, but Yang Shao never knew what kind of soft-heartedness the enemy is.

So good conditions can be given or written into the contract. But while enjoying good benefits, related obligations and responsibilities must also be fulfilled.

"According to the previous plan, let's move forward as soon as possible. In terms of song promotion, many Sunrise Technologies have communicated with each other to do a good job of online music. Then there are the issues of profitability and operation of CRBT and space background music.

The singer is an artist in our company, you can't throw your job to Rising Sun without knowing this piece. After the popularity of the song, the singer started to perform commercials. If the online promotion also keeps up, it will benefit both parties. "

The list was carefully reviewed, and even the lyrics of the songs in the material were not missed. After confirming that these are all popular songs, Yang Dongxu returned the documents to Liu Zongsheng.

"I will follow up on this, but I want to help with some technical matters. But neither I nor the company have talents in this area. The previous talents are packaged and sent to Rising Sun Technology.

For example, in the case of CRBT downloads, Haina can only produce songs, at most for the sake of sound quality and then let the singer record again. As for how to download color ring tones, how to set up color ring tones is just the work of Rising Sun Technology and Communication Company. I don't want to intervene. "

Liu Zongsheng complained, though he complained playfully. But the smile on his face was blossoming, and at the same time, he really admired the big boss in front of him.

This is not flattery, but really admiration. At a time when many companies are having headaches about how the copyright of the songs in their hands is profitable, after all, the ordinary market is now dominated by piracy, and there is not much room for genuine copyrights.

My own boss took the lead in creating the music platform. Before the music platform lost money and shouted, everyone felt that his big boss was a fool.

But when the YY background music came out, it made those who talk to themselves smart know who was a fool in no time. Just the space background music item makes the YiTing music platform turn a profit, and the profit is still a lot.

Coupled with the exclusive copyright authorization, Heiner is never afraid to fight copyright lawsuits with others, even if it takes several years. This makes Easily Music an exclusive company on the online music platform, which is more arrogant than Haina in the entertainment world.

And while making money on space background music here, my boss has thrown out a pair of king fried-color ring to download.

This move brought out the companies that originally sold the copyright of the song to Haina. If they were just jealous before, then they are now regretful.

15 yuan a month to download the right to use color ring back tone, this price is simply too luxurious to have no friends. Originally, Liu Zongsheng thought this was a layout that broke down.

But whoever thought that domestic consumers were so forceful that they were speechless, with more than 100 million downloads in less than a month. Although not every song is 15 yuan, there are 10 yuan a month, there are 5 yuan a month.

However, the copyright is originally owned by Haina, so the money needs only to be distributed to those ringtone ringtone singers. The rest is entirely Haina’s own, and the profitability of easy-to-listen music in the last quarter has tripled. It should be known that once the background music of the space comes out, Yiqin Music's profit for the quarter has reached hundreds of millions.

A golden idea directly doubled the company's market value by more than five times, which is a real profit double. It's not the kind of market value that has been promoted. It would be an exaggeration to double the market value by five times.

So sometimes Liu Zongsheng is really curious~www.ltnovel.com~What is the brain circuit of his big boss, there is always such a whimsy that can be used in the market.

If Yang Dongxu knows that Liu Zongsheng admires the golden idea downloaded by his CRBT, then he actually feels that the golden idea is general.

This is not because he pretends to be X or inflated. Rather, the CRBT is now a complete mess, and it has become the second largest profit point of the communications company's business (the first profit point is still the call fee), but this profit cannot be long-term.

For example, as long as you use a mobile phone, the communication company's phone bill can be permanently charged, regardless of whether you use the current key phone or a smart phone in the future.

The CRBT download is actually only a good situation for so many years, just like the CD replaces the tape, the M3 kills the CD, and the smartphone sweeps the old guy in front into the historical garbage dump.

The color ringtone download just eats the big fish and meat of the past few years, and then even the qualification to eat bran pharyngeal dishes is not directly and completely dead, and there is no opportunity to return to the light.

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