The Pioneer of the Rebirth Era

Vol 2 Chapter 1139: The importance of brand reputation

Hurricane Wentao Road built a square. It is now one of the most lively places in Hangzhou. Some people even say that a new Hangzhou CBD center has been created here. It has even become one of the must-see places for some tourists to come to Hangzhou.

Compared with the custom street in the scenic area, the pedestrian street on the side of Hurricane Square is much simpler and rougher. It is directly a snack street, and there are all kinds of snacks in the world.

Coupled with various clothing stores, jewelry stores, small merchandise stores, after entering, you feel that you haven't been hooked, and then the day has passed.

In addition to eating and playing, there are also supporting high-end hotels, SPA centers, fitness centers, and movie theaters, as well as a castle house that children love very much.

In short, whether it is shopping, shopping or playing, if you don't want to go outside Hangzhou, then Hurricane Plaza has almost become the first choice for Hangzhou citizens and foreign workers.

Wang Qing accompanied Yang Dongxu in the building to inspect the success of Hangzhou City Complex. Hurricane construction has completely distanced itself from other domestic real estate companies.

This year, three urban complexes in first-tier cities were launched, and the person in charge is still Wang Qing. Now Wang Qing can be said to be one of the core high-rise hurricane buildings, which is very important to Yang Dongxu. Coupled with the talents selected from within the company, the relationship with general manager Zhao Yu and others is also quite good.

"Pay attention to the cooperation with Sanwan Travel Agency. Tourists who come to our shop can recommend the West Lake to Xinghai Hotel, and the tourists there can also recommend to us to shop. To achieve two-way circulation. Maximize the benefits.

Of course, it is not limited to Sanwan Travel Agency, but can also cooperate with other travel agencies. You can take control of yourself. Sanwan Travel Agency is a subsidiary of our company that must be taken care of, but it does not mean that taking care of him will not do other people's business. "

Yang Dongxu was walking while communicating with Wang Qing.

A group of six or seven people attracted many people's attention, and some people recognized Wang Qing's identity. So Yang Dongxu was particularly curious about what seemed to be talking about walking at the forefront.

Wang Qing nodded continually. The group first looked at the mall, then went to the pedestrian street. Especially in the hygienic environment, whether there is any slaughtering behavior is the focus of Yang Dongxu's attention.

It was already noon to walk around in a circle, and went directly to the staff restaurant upstairs without going anywhere else.

Looking at many people in the restaurant, Yang Dongxu asked curiously, "Is the restaurant open to the public?"

"It's not open to the outside world. It's mainly because some employees hired by the merchants have trouble ordering their own meals. So they found the cafeteria to discuss it, and then we held a meeting to study it. The cafeteria card was opened to these merchants.

However, they come to eat at the original price, and there is no food allowance for our company employees. But even this is more cost-effective than eating out, and it is also very convenient for these business owners.

In fact, in addition to these merchants, the companies in the office buildings above are the big ones. So many people make money whether they are taking out or getting a canteen.

However, after the research, all these businesses were taken over, which put too much pressure on our own cafeteria. Moreover, it also has a certain influence on the snack street downstairs, as well as those restaurants, so I did not pick up. "Said Wang Qing.

Yang Dongxu nodded his head. The business cannot be monopolized by the family. Everyone can earn more money to be more prosperous. It's okay to get a cafeteria for your own employees and even accept a merchant employee to eat.

Anyway, the cafeteria has eaten too much, and everyone will go out and try to greet the business of pedestrian streets and small restaurants. But if you turn the cafeteria into a customized meal for office staff, it will definitely have a certain impact on the catering industry.

Without going to open the small stove, several people lined up with trays to beat dishes and meals and found an empty table to sit down.

"How are the three newly launched projects?"

"The plot is cleared, and now the project department has started planning and building materials procurement and worker convocation. The construction can be started at the latest in June," said Wang Qing.

"What about preferential policies?"

"Basically, they are the biggest concessions. In addition to policies and tax concessions, even land prices have made a lot of concessions." Wang Qing was a little excited to say this.

Domestic real estate was a bit deserted because of the one-step brake applied on it last year, but this year it started to catch fire again. Therefore, many high-quality plots are now very popular, especially high-quality plots that can build urban complexes with a large enough area, and each can be auctioned at a high price.

Therefore, the hurricane building can still get land at a low price, which has to be said to be a very arrogant thing. In addition to this relationship, this land is also based on its own strength and high-quality projects. This has to be said to be a high affirmation of the urban complex project. As the person in charge of this project, Wang Qing is naturally and proud.

And for low-cost land acquisition is actually Yang Dongxu's expectations. After all, the success stories of the Hangcheng urban complex are here, as long as not blind people can see that there is such a high-quality urban complex, which is a driving force for the surrounding businesses.

Give the hurricane a little benefit, but it can make multiple CBDs in your city, and then the surrounding land prices soar instantly. The discount for hurricane construction is actually just a little drizzle.

"I won't talk about the pre-construction, we are doing this. The post-management has to keep up, especially the property and the merchant's reputation must be checked.

Don't stop when a mouse **** breaks a pot of soup. The urban complex is one of our company's current fist products. This signboard must be well established. Yang Dongxu reminded.

"I know that the property's food and drink cards, as well as merchants selling counterfeit and shoddy products, have also occurred in the mall several times. I have dealt with it seriously.

And after the merchants settled in, the contract also had provisions for dividing responsibility. So for the three warnings that do not change, we have the power to forcefully expel the other party, and we will not refund the rent of the shops. "Said Wang Qing.

Hurricane Plaza shops are very popular, and the rents of these shops are not low. Therefore, the existence of such a contract is actually a deterrent to the fraudulent merchants.

"You just know." Yang Dongxu is very satisfied with Wang Qing's approach.

The urban complex is, as he said, a project to create another shining sign for hurricane buildings. Don’t just want to rent out the shops to collect the rent. Any bulls, ghosts and snakes are recruited inside, and finally the brand of the entire Hurricane Plaza is stinked.

In fact, even if there are fake and shoddy products, it is also a matter between customers and merchants. The square here can be pushed clean. But Yang Dongxu obviously doesn't want to play.

Instead, they really want to make Hurricane Plaza a gold signboard. When many people go to buy things in other places in the future, even if the brand stores will be pitted.

For example, when buying jewelry in a gold shop, it can be sucked up by the magnet. Merchants and customers had a credit crisis before. The first thing everyone thought about was to go to Hurricane Plaza to buy things at ease.

Then this signboard has transformed into a gold signboard. It is also completely different from other later imitators. Hurricane architecture is still the only one. Keeping this golden signboard, even after the domestic real estate development enters a saturation period, Hurricane Construction can still make a lot of money.

Not only the hurricane building, the Millennium Supermarket and other industries under Yang Dongxu are actually following this path. No one knows better than him, when trust is in crisis. What is the value of a brand that can reassure the public?

After eating out of the mall, Yang Dongxu got in the car.

The charter was also with him. After Sun Yi began to want to marry more and more, the charter began to take over her job slowly.

However, because Yu Yi is now the head of the company's administrative department, the focus of the charter is now shifted to being an assistant to Yang Dongxu, the chairman.

"You stare at the show, and call me something." Yang Dongxu said to the charter.

The charter is the assistant to the chairman who was promoted from inside the hurricane building. What Li Ji is looking for is to be responsible for the work of Rising Sun Technology.

The Huaxiu brand building plan has started vigorously since last year. The one signed has a superstar that not only makes ordinary people speechless, but even a virgin **** said that if the money is donated to how many primary schools the project can cover.

There has also been a **** storm within the industry, especially for some big brands. The signing of each superstar by Huaxiu is a serious resource outflow for them.

Therefore, many international brands began to join hands with Huaxiu to fight for the spokesperson, but Huaxiu can't sign the old superstar, but can use Yang Dongxu's prophet to sign the rookie who can fire.

Therefore, competitors in these industries can only open their eyes to blockade of Huaxiu's superstar resources. But the reputation of Kehuaxiu has become more and more popular with the rising of the rookie's popularity.

As the rookie continues to blaze, some commercial endorsement activities will naturally follow. Therefore, some superstars began to publicize in China, and the hurricane building has many squares, which is naturally the best place for publicity activities.

When the time comes, the TV station will have an interview, and the media newspaper will follow along. This is yet another pragmatic approach to brand awareness, and it is also one of the most effective ways to convert the fans of these big stars into their own customers.

"I know." The charter nodded and wrote down the book in his hand.

Then I talked to Yang Dongxu about today's itinerary. After today, it is estimated that I will not see the big boss for a long time.

He has figured out the working mode of his big boss for so long. That is when you see the big boss, arrange all the important things first, and push other things back.

Wait until the important things are done~www.ltnovel.com~The boss has not disappeared. For other arrangements, the usual best way to contact the boss is by phone instead of reporting to the job in person.

Because not to mention him, sometimes even general manager Zhao Yu and Yu Yi, who have a very personal relationship with the chairman, do not know where his big boss is. How can he often report to the job in person?

"What happened to Yu Yi, the project manager at Yanjing?" Yang Dongxu asked.

"It has been arranged this year, but start with the agent. There is a project that can be completed in the first half of this year, and the company’s senior management met last week. It is planned to turn the person in charge of the project completed in the first half of the year to wait for the project to be completed. He can immediately take over the next project."

"Well." Yang Dongxu nodded and said nothing.

The company's internal game is that he, the big boss, doesn't need to be off the court, just look around. When he got off the court, it was the time when the following people did things that made him very dissatisfied, and it was time for someone to be unlucky.

All company executives feel complicated about his big boss sometimes. Let's make a handshake, he didn't ask many big decisions, and the company's seniors felt a little bit.

If they are too involved in the management of the company, these people will feel like they are being controlled everywhere. In short, everyone seems to be trying to find a suitable distance.

At present, the distance between his big boss and company executives is undoubtedly very suitable. He has strong control over the company, but he does not restrict the power of the company's senior executives so that the senior executives can freely develop their strengths.

In this way, everyone is actually quite comfortable. Of course, if Wu Aibing's sword above his head was not waved from time to time, making them a little frightened, then the little life would be more nourishing.

But this idea can obviously only be considered.

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