The King of Variety Entertainment

During the eleventh period, CCTV documentary channel staff worked overtime collectively. ? 〔?

At 8 o’clock in the morning, the chief assistant Xiao Chen brought the breakfast bag to the CCTV East 3 side door and smiled at the gate guard. She walked with her head raised, her chest closed, her waist swaying. Happy, sweeping the decadent image of the tired overtime girl in the past, and finally revealing the long-lost self-confidence, youth, and the whole body became bright and positive.

Uncle Qin just saw it, and poked his head out to tease him: "Yo Xiaochen, walk with your head up. This is a cervical spondylosis and you have to work overtime? Would you like to let Uncle Qin loose your bones?"

Xiao Chen stood still, continued to hold her head up, and explained with a smile: "How can it be cervical spondylosis? This is called Salmonella deformity syndrome on the tip of the tongue, giggles ~"

Seeing Xiao Chen who was trembling with laughter, Uncle Qin swallowed: "Speak!"

Xiao Chen sighed proudly, turned and walked away: "Shortness!"

Uncle Qin shook his head with a smile. Everyone on the planet knows that everyone on the CCTV documentary channel has gotten ridiculous. Well, in fact, this miracle has nothing to do with ordinary staff, but it is particularly shocking to say. They Witnessed the historical record of CCTV advertising bidding!

At the end of November and early December of each year, CCTV will host the next year's gold resource advertising bidding conference, which will split several of its news programs, variety shows, and high-viewing gold resources into different units, to National public bidding, under normal circumstances, the bidder will appear here every year.

Last year, the total value of CCTV's bids was just over 1.2 billion. Huiyuan Juice won the naming rights of this year's "Star Road" and became the king. The high price of "China on the Tip of the Tongue" of 180 million and the "Monitor of Deformation" of 258 million was taken out of the whole CCTV.

"The Avenue of Stars" is the king? Hehe, the target of "Deformation Meter" is 258 million, which is higher than your 3oo million. Who is the king?

Isn't the gold resource advertising space? Yes, our documentary was raised by a stepmother. No one hurts, no one loves, and is not eligible to be your gold resource. So, these 400 million, our channel will accept it!

It ’s okay to lean on the 1-1o channel. It does n’t matter if our documentary channel is not to be seen. It ’s okay if we ca n’t make a good movie. There are masters outside. Anyway, we can introduce it and earn a billion!

Xiao Chen came to the working area of ​​the documentary channel. Almost everyone was exulting, and all of them got the disease. Even 11 hours of overtime, they were happy and there was no complaint.

The marketing department, the phone has never been through, everyone is busy!

"Mr. Wan Wan, yes, you read it right, it was published in the newspapers, and the standard was 258 million, which is our documentary channel. It ’s fresh and hot! Let me tell you, now our documentary film has more and more gold resources. Less, if you don't decide which one to buy again, it will be too late ... "

"Okay! General Manager Wu of CYTS bought the advertisement for Unit 3 of" Silk Road "for 390,000 yuan! I have locked it for you, and others will never buy it ..."

"Dear colleagues, please don't sell Units 1 and 2 of China Adventure and the naming rights. The Pathfinder Group bought it for 3.2 million. Don't make a fool!"

"Congratulations! Come on, come on!"

"Good job! Fighting!"

"Mr. Wan ... Have you heard?" China Adventure "has been sold out, I didn't really make a fool of it? There are only two programs left on my side. I still watch your long-term relationship. Calling you ... I told you that the documentary channel is crazy these days. All the programs in the first half of next year are sold out. Unless there is a new program in the second half of the year, you have no chance at all ... how is that possible! Yang An The new show, just one episode, is more than 2 million yuan. Have you ever competed for those companies with billions of assets? Well, good! How about I help you temporarily lock a single order? Come to Taiwan to sign a contract! "

Xiao Chen came all the way, and each station stopped for a while. She especially enjoyed this atmosphere.

Colleagues in the marketing department are like chicken blood. Taking advantage of the shareholder ’s style of bidding yesterday, all the ad units in the documentary channel that are difficult to sell are sold out. Even those junk units and scraps are willing to bid. , And more than twice the previous offer, there are many more people to grab!

At the 9 o'clock morning meeting, Director Hou called everyone to the office and said excitedly: "Overtime during the 11th, everyone tripled their salary, the deadline is o 8 o'clock on the 8th, and every single advertisement has a thousandth Fifty percent, you sell it as much as you want! Sell desperately! Try everything to sell! Don't worry about anything, shout twice the reserve price! The more you sell, the more commissions you get, and you won't be capped! "

"Long live!"

"Director Hou is so handsome!"

"I said, there is a 30ooo customer there waiting for me, Director Hou, I go, if I win him ..."

Director Hou looked at the excited young man and waved his hand: "Reward you 150,000!"

boom!

Now all eyes are flushed. This is going to be against the sky!

The whole documentary channel, whether it was the marketing department or not, all moved, looking for classmates, friends, ex-colleagues, and all the networks of relationships were scattered.

For the documentary channel, the original reserve price increased by two times, even if they paid a 5o% commission. They also made money. You must know how difficult it was to sell advertisements in the documentary channel in the past. Although it was a CCTV brand, it was a documentary channel. The customers were scattered, and they remained largely indifferent. There were no advertisements in many places. They could only keep the prices down, and even keep replaying the feature films.

Seeing that the employees were working overtime enthusiastically, Director Hou lamented that he returned to his office, drank a cup of strong tea, lay half on a chair, and looked at the newspaper delivered in the morning, and smiled contentedly.

Well-known media such as China Youth Daily, Zhongjing Morning Post, and Entertainment Weekly reported on yesterday's CCTV documentary channel tender, and the titles were very eye-catching.

[The television industry that the Nuggets were ignored—the whole process of revealing the CCTV king of the documentary channel], this article said: "The well-known director and producer Yang An, recognized by domestic TV people, earned in variety shows After overflowing, he fought in the field of low-value documentary in the country that is extremely underestimated. He won 2oxx CCTV as the king of the year with 258 million ... Yang An introduced that there are no upsets and no niche TV programs. Excellent TV programs are definitely not just variety shows. Programs of any type are likely to produce masterpieces at the Biaowang level, and the number of billion-dollar clubs will not be small ... "

[Famous TV producer Yang An officially enters the field of documentaries], the article introduces: "The documentary" China on the Tongue "achieved 180 million, breaking the highest record in the history of gourmet documentaries!" Deformation Meter "scored 258 million, humanistic documentary Yong Win the title of CCTV advertising! With the support of national policies, the spring of domestic documentaries has arrived! "

[258 million sets a domestic documentary advertising record, food and humanities are favored], the China Youth Daily introduced: "According to the introduction of CCTV documentary channel director Hou Zhonghua, returning documentaries to prime time is the dream of all documentary filmmakers ..." "China on the Tongue" is not the most common historical and humanistic type of traditional documentary. Yang An's team chose the type of cuisine and took a different approach to create a classic documentary that was loved by the audience ... "

Director Hou liked it more and more, read his name several times in silence, and finally couldn't help laughing out loud.

Pride!

Spring breeze is proud of horseshoe disease!

The spring of domestic documentaries is here, and the leading figure is Yang An!

The total investment in domestic documentaries last year was less than 500 million yuan. At the end of the previous year, radio and television issued opinions. It exploded last year, and the investment doubled to 100 million yuan. Central Television, because it has assumed the main responsibility for the progress of communication exhibitions, even if the input and output of documentary films are not proportional, They are so bad at losing money that they can only brace themselves and invested 880 million last year, accounting for 9o% of the country!

Under the auspices of Deputy Director Cai this year, the documentary channel successfully bought "China on the Tip of the Tongue ~ www.wuxiaspot.com ~" Strongly introduced the "Deformation Meter", 400 million in advertising revenue made CCTV people crazy, the leaders even more I can't believe it, Deputy Director Cai flirted with Fang Yan at the Taiwan Leadership Conference alone, with a strong spirit, and won the investment budget of 1.8 billion next year!

"Well ... the documentary channel can get 1.8 billion yuan in financial funding. My old Hou hasn't lived out in my life! Looking back at the history of the Chinese TV industry exhibition, my old Hou's name will have to be rewritten!"

Director Hou was so excited that he rubbed his nose, finished tea, finished reading the newspaper, turned on the computer to watch online news, and overwhelmed the propaganda. He seemed to be flying into the cloud and seemed to see the best future of the documentary channel!

Tuk Tuk Tuk!

Knocking at the door, looking from the window was Xiao Chen. Director Hou beckoned. Xiao Chen pushed in the door, holding the folder, bending down with a smile, and putting a stack of documents in front of Director Hou.

"Director Hou, this is President Yang ’s invitation letter. Please go to the Capita Hotel to attend the reception tomorrow night. This is a foreign-related reception. BBC and other TV stations will participate in this event. President Yang will leave a message for you. The truth is, maybe there is a surprise! "

Director Hou's eyes brightened, and his achievements were also achievements. Needless to say, it must be the foreign TV station's introduction of Chinese TV programs. He really likes Yang An too much: "Haha! Maybe there is a surprise. I must be there, and thank you so much!"

Xiao Chen grinned, and bent down to pick up the second document: "This is the official broadcast time exchange application form from Enron Film and Television Entertainment Company, you see."

Director Hou did not dare to carelessly, opened it carefully, watched it carefully, and frowned: "The whole broadcast at 9 pm?"

He looked at the schedule for October, and Xiao Chen handed over the playlist for the program on January 8th. (To be continued.) 8 more exciting novels, welcome to visit everyone's reading school