The King of Variety Entertainment

Guo Xingyang eats at noon. Now he can only know a few second- and third-tier entrepreneurs. He is counting on these gold masters to save their lives, but these gold masters are perfunctory. Haha, he exhausted the past friendship. Can't save these customers to take a look at his advertising investment conference. ([[[<? (?

"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. We can't go to your side in the afternoon." This is one of the giants in the dairy drinks fast-selling industry with his eyes open. He is based in Suzhou, Hangzhou, but Zhongjing The branch has more than 200 people. This is called a small company.

"Mr. Guo haha! Our boss is not here. He was just pushed me out as a target. I do n’t even have the right to raise a card in the afternoon. Even if I want to shoot, I ca n’t shoot it! Come on, let ’s go on vacation!” This port Taiwan's professional manager is even more shameless, saying that he has no license right, but Guo Xingyang saw that he frequently shot at Yang's tenders in the afternoon, and the price was fiercer than anyone!

"Xiao Guo, our company adjusts its business this year and has nothing to do with teenagers, so I'm sorry!" This talk came out of the mouth, and the liars did not make drafts. Guo Xingyang wanted to curse, "Are you not doing GPS positioning call watches? Can you make excuses for your excuses? Can you say that you have nothing to do with teenagers with watches that are so cartoony? Do you plan to sell them to the elderly? "

Routines are all routines!

Guo Xingyang thought angrily. Finally, there was a enthusiastic initiative to come over: "General Manager Guo, General Manager Guo! I support your show, and have already sent the vice president. It is not a secret. I have participated in both tenders, but I am more optimistic. On your side, this one is not very suitable for me. "

Guo Xingyang was flattered with tears in his eyes. He moved the other's hand and said, "Thank you, thank you. Welcome, but you haven't consulted yet. Which company are you from?"

The one who patted his chest did not cover up: "He is good, so is me!"

Guo Xingyang almost vomited blood. Can this commercial be inserted in youth programs? You're here to hit the ground!

At noon, Guo Xingyang wandered a large circle holding a plate. He didn't find a few reliable companies, and those of the giant companies were not in public cafeterias. Obviously, the main thing here is to get coupons for delicious meals on the tip of the tongue. Important money The Lord must have been entertained alone, accompanied by the leaders personally, and served deliciously.

I ’ve had a meal and rested for half an hour. CCTV is not fool. At 1 o’clock in the afternoon, the advertising bidding officially began, and it was held separately in a more refined small hall next to the International Hall. The security was particularly strong, and three people stood Check the list carefully at the door. No entry is not allowed.

Only CCTV's own media reported this tender, and then those entrepreneurs from Area A participated. The foreign TV station colleagues were not able to come in. The exception was Guo Xingyang. He was licensed to participate and asked who was licensed. The staff did not say.

Sitting in the conference hall, Guo Xingyang was a little hesitant. While waiting for the start, he took out his mobile phone and read the news of Zhao Ke.

In the morning, two games have been completed. The advertising invitation for "China's Most Beautiful Child Voice" and "Juvenile Rush" has ended. The former was awarded a learning machine company with a price of 61 million in a quarter. This is the highest price. This price almost did not let Guo Xingyang bowed and died.

In China, the level of TV advertising quotes is linked to the influence of broadcasters and the ratings of the programs themselves.

For example, Red Maple TV and Yang An ’s "Jianghu Xiaotan" before the revision, one episode a week, 5o period a year, when the audience rating is o.4%, the annual advertising fee is 150 thousand yuan, and one episode is 30,000 yuan. This is a fighter in the garbage. Many companies don't like this. It is too wasteful to buy it for half a year. Red Maple Satellite TV just took it as a lead and sold it. It also annoyed other companies.

Zhongjing TV broadcasts "The Most Beautiful Child Voice in China". There are 12 issues in one season. The producer is [Star Culture]. The estimated audience rating is about 1.5-2%. Therefore, the psychological price of Guo Xingyang's advertising fees is 80,000 yuan, which is almost 7o in one episode. Million.

In the television industry, ratings start at o.5%, and each o.1 percentage point increase, the difficulty will increase more than before, so the general advertising industry will have a set of general calculation methods, apply a floating coefficient, and finally calculate How much is the advertising cost of this program? It is for the enterprise's reference and let the investor decide whether to increase or decrease the price.

Obviously, the entrepreneurs participating today are not optimistic about "China's Most Beautiful Child Voice". The producer Zhao Ke estimates that the audience rating is as high as 2%, and everyone thinks it cannot be so high, at most 1%, or even lower!

This is also an important reason why the auction price is so low. The two sides have not reached a consensus, and the estimated value is very different!

Zhao Ke sat on the stage and saw that there were very few cardholders below. Starting at the price of 50 thousand yuan, three or two kittens raised their cards. His eyes were almost falling, and he kept mumbling about how and why?

"Dear Food, 50 thousand 50,000 ... Is there any price increase? The first time of 50 million, the second time of 50 thousand ... I love to learn the point reader 51 million ... the first time of 51 million ..."

The auctioneers all thought it was boring, with 55 thousand inks like this, 10 thousand yuan can play for a day, and finally 6 million thousand yuan to drop the hammer, after more than half an hour, his throat was quick to smoke.

Zhao Ke's heart was tangled and died, 61 million "The Most Beautiful Child Voice in China", this is the life of everyone!

Want to know the exclusive naming rights of "Good Voice of China"? Yuedong Herbal Tea has an exclusive title of 200 million a season, as well as Yunshang Easy Shopping, Baique Cosmetics, Red Bull Beverage, so many sponsored projects, what special broadcasts, exclusive sponsorships, designated cars, peak night names, One season good voice Yang An can earn three or four billion!

They are all singing drafts. Why did their advertising fee for the season of "The Most Beautiful Child Voice in China" be only 61 million yuan?

No, this is not purely profitable. Even if there are other advertisements in the corners, there is only a million dollars in revenue at most, which is a total of 750,000. They have to be divided with Zhongjing TV Station. Only took 3oo million, and the cost of production costs over 3oo million, which is equivalent to this program for nothing!

"Juvenile Rush" is not much better. This show is a little stronger. After all, the reality show is really too hot. In the end, the strongman milk won the naming right, 680,000 yuan, plus scraps and various tidbits ads, and the top income was 80 million yuan It is another unsuccessful show. For hundreds of thousands of small profits, dozens of people have to work hard for three months. The input and output are completely out of proportion!

61o million, 68o million, these two data to Guo Xingyang's hands, he is about to cry.

Really, the third program must win at least 30 million advertisements in order to meet the expectations, which is still 150 million. Can "Life Exchange" be taken down in the afternoon?

"Please enjoy the" Deformation Meter "clip below! First of all, we will conduct a bidding for the single documentary of" Deformation Meter "!"

Guo Xingyang's thoughts were interrupted by the host's voice. He looked up and the "Deformation Meter" was broadcast.

Half an hour of editing, conflicting and moving, is still an excellent outdoor reality show shooting method. From the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Deformation Meter" is much smaller than that of "Exchange" "Life", the audience's discomfort in watching movies should be greatly reduced.

Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely figured it out.

His head started to faint again, no, no, totally different from what we took!

What exactly is different? Before Guo Xingyang had time to conclude, the stage was ready to bid: "Because this is the first humanistic inspirational documentary produced by Enron Film and Entertainment, and it is the exclusive introduction of CCTV documentary channels, we have prepared two types of advertising contracts. Category A is the exclusive title of the 12 episodes of the first season of the "Deformation Meter". The total price is 480,000. The number and time of the single episode broadcast are determined by Enron Film and Entertainment. Name introduction, film takes 6o seconds, floating frames, rolling captions and other positions appear, please see the attachment for details ... "

Crackling ... Boom!

Like the same thunder ~ www.wuxiaspot.com ~, Guo Xingyang's head was humming.

One season!

Twelve episodes!

"Deformation Meter" is also a season show!

And it's in documentary form!

Guo Xingyang's fists clenched and his blue muscles rose. He wanted to growl: "Fucked! This **** is too insidious. He clearly said it was a single documentary! When did it say it was a series?"

There are other big business representatives who have this question, asking one after another: "Isn't it a single documentary before? Isn't it possible to determine the exact number of episodes?"

The host gave the microphone to Yang An, and Yang An explained: "Yes, because this program we take very seriously and are very cautious, so we will tentatively broadcast an episode to see the market response before deciding whether to take the second Episodes. If the effect is good, then we will continue to produce and broadcast, accumulating twelve episodes in one season. If the second episode cannot be broadcast, we will only charge the advertising cost of the first episode, which is 4oo million. "

Everyone was wondering: "Why can't it be broadcast?"

Yang Andao: "We need to look at the degree of social response and the ratings, and then make a comprehensive decision. Please trust Enron Film and Entertainment, please believe me, Yang An. I will never smash the signboard on TV. I am Responsible for the show, and also for the investors! "

Speaking of this, no one questioned and asked. Yang An used his reputation as a guarantee. Think of the shows he has done over the years. Is there any kind of frivolous show? No!

Yang An continued: "Type A contracts may last longer. The season I said is not three months. Because this show may take two or three weeks to produce an episode, the total broadcast time may Extend it to half a year, or even longer. "(To be continued.) 8 More exciting novels, welcome to visit everyone's reading school