The Happy Life of the Reborn Dad

Everyone knows that when a new law is just born, it must be the most stringent of supervision. At this time, no one is willing to scratch the beards of law enforcement agencies.

　　 In case you go up in the wind, if it is really done, you can only admit that you are unlucky.

The ashtray can be used for a long time. The third-party laborers spared no effort to deliver a large bag of plastic ashtrays one by one to small restaurants, small hotels, roadside restaurants, large hotels, etc., with time Over time, the propaganda power of this kind of qualitative and intangible advertising is not small.

In addition, there are advertising posters on the "Yi Travel" driving platform on the streets, on the telephone poles, on the walls outside the buildings, even in the corridors, in the toilets of the restaurants, in the toilets of the shopping malls, etc., two-phase Under the combination, it has achieved a lot of results.

　　Many people know that there are even professional company platforms in this special period.

　　 And this thing is more like it came into being in line with the ‘drunk driving penalty’ law, which makes people have to seriously consider the background behind it?

　　 But no matter what, the platform of ‘Yi Travel’ has slowly started to move among the people.

In the beginning, some people who drank tentatively called "Yi Travel", but they didn't expect that the other party actually got on the phone, and then asked them if they needed services, and asked the details of those who needed services. And then the customer service backstage called the nearest driver on behalf of the driver.

　　 The person who called for the driving service waited until the driving driver came, and politely asked whether their name was the same as the person who placed the order to confirm whether the driving service was needed.

　　 At this time, everyone in the room looked at each other, and it was really useful.

　　 What makes them even more exciting is that the driver on behalf of the driver told them that the platform has just started to promote, and there are great discounts. Registering on the account of the driver on the platform directly gives them red envelopes.

　　Using the service of the agent driving platform, there are corresponding full discounts at checkout.

　　 For example, if you spend ten yuan minus three yuan, spend fifteen minus five yuan, spend twenty yuan minus ten yuan, etc...

　　 There are so many kinds of discounts that make people feel a little dazzling, but it really happened at the moment.

　　 In the cities where Yi Travel is promoted, drunk people start to tentatively call ‘driver service’ every day, and the popularity of Yi Travel has increased rapidly with usage.

　　 But this is not enough. The effect of simple offline promotion is still not great, and the promotion and retention ratio is still too small. Online promotion and even advertising must be carried out.

　　 After Liang Rubo quietly thought, he looked at the hundreds or thousands of orders per day behind the Yixing platform. After several thoughts, he decided to discuss with the big guy.

　　On this day, in the'Yi Travel Shareholders Group', Liang Rubo sent a message: "Everyone is here!"

"exist!"

"I'm here!"

　　 After a while, Xia Zekai, Zhang Yiming, Yang Bin and Yu Shuping all responded.

　　 "Lao Liang, what's the matter?" Zhang Yiming asked him.

　　 Xia Zekai also wondered: "Something happened again?"

　　 "No, it's because of the difficulties in publicity. Our offline publicity effect is still not good. I wonder if we still have to start from the online promotion, or find a well-known celebrity to endorse us." Liang Rubo said.

　　 He explained all aspects of his consideration in one go.

　　 Yu Shuping quickly said: "Can I start the promotion online, or I will put it on Weibo for publicity."

To be honest, Yu Shuping has been waiting for this day. He thinks that after this wave of publicity is over, he will resign from a meager position and have shares in the'Yi Travel' agent driving platform. Now he is not afraid to sit in the mountains and he is still thinking about it. Do you want to go home and rest for a while?

　　 Yang Bin also said: "I think of a way to start promotion from the Sina.com portal."

　　 "Well, I'm just worried that Brother Xia will have any influence on this side?" Liang Rubo learned from Yang Bin and Yu Shuping's experience, and he asked: "Now the publicity has no effect on Brother Xia!"

　　 Xia Zekai wrote ‘OK’, and he said: “Publish it, it’s okay now, it doesn’t matter if it is known to the public, at most I will come forward to explain.”

　　 "That's good! I will start arranging promotion here." Yang Bin was very direct.

　　 Yu Shuping also said: "Then I will also start arranging promotion."

　　 Speaking of this, he said again: "Why don't we make a small video first, make a situational advertisement, insert the usage method of ‘Easy Travel’, and let others know what’s going on after seeing it."

　　 "Otherwise, using dry text to describe it doesn't help much." Yu Shuping made a suggestion.

　　 He said: "No one will like to read your long talk."

　　 His suggestion was immediately responded to in the group.

　　 The three heads surpassed Zhuge Liang, not to mention there were five people in the group.

　　 After setting this tune, they expressed their opinions and gave full play to their strengths.

　　 "This is very easy to do. Sina.com has an advertising production team, or I will get in touch." Yang Bin was the first to agree.

　　 Zhang Yiming said: "I can do it here too, anyway, the requirements for advertising are not high, as long as you can read it clearly!"

　　Gu </span> Xia Zekai said: "Since it’s done once, it’s best to do it beautifully at once, and then find a popular TV series or variety show to insert commercials by the way."

　　 "Our goal now is to publicize it and let people know it as widely as possible."

　　 Xia Zekai posted a picture with a smile. He said: "When the popularity goes out, the capital will come to the door. I won't have to teach you what to do then."

　　 Xia Zekai's idea is very right, everyone understands it.

　　 then discussed the creative and plot of this advertisement.

　　 A few people talked about each other, you said one by one, and finally let them put together a complete advertisement for the scene.

　　 The content of the advertisement is roughly like this.

Several married middle-aged and old men haven’t seen each other for a long time. On this day, one of them organized to get them together and drank in a retro-themed hotel. After the drunk became drunk, the organizer settled the bill. Several old men were holding their car keys and preparing to drive home.

　　 The old man who just checked out said, "Don’t drive anymore, leave your car here, take a taxi back, and drive back tomorrow."

　　 But several other old friends all retorted him, saying: "I only drank a lot of horse urine. The driving skills of my buddy are good, so I must have no problem driving back."

　　 The organizer didn’t care no matter how he tried to persuade him. At this moment, his mobile phone rang suddenly. He was preventing a few old men from driving. It was not convenient to answer the phone, so he turned on the speakerphone.

　　 Then a woman's tired voice came out on the phone, asking him: "Husband, are you still drinking?"

　　 "My wife, I just finished drinking and are all going to go home. They have to drive back. I'm trying to persuade them to take a taxi back."

"Husband, our neighbor just drank and drove to death two days ago. He also entered the ICU. I don’t know how much it will cost. You must persuade them to stop driving. Give them. Say there are sister-in-law and children at home waiting for them to go back!"

After the voice of the woman on the phone came out, several people who were still yelling about driving suddenly stopped walking outside, and then one of them put the key in his pocket: "No, no, no. Alright, take a taxi."

　　 "Waiter, do you have a taxi phone?"

At this time, a waiter in a hotel uniform came over. After he asked about the situation, he smiled and said, "Brothers, let me introduce you to a'good travel agent', they just opened the agent driving platform. The drivers registered on the platform are all veterans who are over three years old and have no technical problems. They are specially designed to drive the cars back to the big brothers who are inconvenient to drive and send people home safely..."

　　 "Also, for the new platform that people just opened, registered members will also get a red envelope, which can be withdrawn to Alipay, and can also offset the cost of driving."

　　 When the man who just checked out heard this, he asked, "Then how do we find them?"

　　 The waiter in the hotel pointed to the ashtray on the table and said, "Brothers, you can just call on the ashtray. The driver will come over in ten minutes and eight minutes at most."

　　 Then several people called on the ‘Yi Travel’ agent driving platform.

　　 Seven or eight minutes later, five drivers who wore blue vests on behalf of ‘Yi Travel’ came over at once, each drove a car and sent a few drunk old men back.

　　 At the end of the situational advertisement, a line of words is printed on the screen: "It is suitable to travel, we will drive you with our heart, and send you home safely!"

"marvelous!"

　　 After a few people have simulated this scenario advertisement, UU reading www.uukanshu.com Liang Rubo couldn't help applauding and admiring.

　　 Yang Bin and Yu Shuping also nodded one after another: "It's great to drive with your heart and go home safely!"

　　 "That's it, Lao Liang, I will have to work hard for you next time. Use your heart." Xia Zekai said.

　　 Liang Rubo waved his hand: "Brother Xia, you are serious, this is not a problem."

　　 "Okay, hurry up. When the advertisement comes out, I will put this small video on my Weibo and QQ space accounts." Xia Zekai said bluntly.

　　 I didn't expect that he would ask for it this time.

　　 Several people also sent messages to him and asked him: "Boss Xia, can it work? It won't have any bad influence on you!"

　　 "Don't worry, what impact will this have? The country has already set the tone. I also comply with the country's policy requirements. This is a good thing!" Xia Zekai said.

　　 In the next period of time, the big guys will perform their own duties, working hard in their own circles to promote and publicize "Yi Travel".

The shooting of 　　 commercials was also unexpectedly fast.

　　The originality is already there, and various small plots have been discussed. Just find someone to star in it.

　　 Finally, after thinking about it, he didn't contact the celebrities, but found a few middle-aged men who were more in line with their advertisements.

　　 Don’t mention anything else, it’s easy for people to take it in when you look at their supportive temperament.

　　 And this is really not a star that can perform.