The Happy Life of the Reborn Dad

Chapter 407: The product has sold out (four thousand words big)

It's not the first time that Girl and Tong Tong go to kindergarten. Compared with the new small class in the kindergarten this year, they are much better-behaved.

Although the girl was a little bit resisted when she came over in the morning, but with Tongtong's fearless "Little Devil" accompanied by this, the girl slowly passed that energy.

Xia Zekai greeted their teacher "Happy Teacher". This happy teacher seemed to be only twenty-four-five years old, and he looked pretty handsome, but he should be the kind who just graduated and had little experience. , Speaking and doing things still have the green and astringent taste of the school days.

Xia Zekai asked the other party for a contact information, so that the girl and Tong Tong could contact him in time when they had anything to do. He added the QQ group of the "Morning Star Class" and left.

I spent most of the last week with my grandfather and parents, and I spent very little time at work.

Now that his parents are familiar with the neighborhood, he doesn't worry about it anymore.

After sending the girl to the kindergarten, Xia Zekai went home and took the car keys and handbag, said to his grandfather and parents, and drove downstairs to the company.

When he came to the factory, Xia Zekai noticed that the whole factory was very busy.

When an employee saw him coming, he greeted him sideways, then hurriedly trot to the bathroom, and then returned to the workshop.

Xia Zekai even saw the old fellow Sun Guoqiang coming out of the office and running to the bathroom. Is this anxious?

Entering his office, Xia Zekai just turned on the computer, before he could warm his chair, Zhang San ran in.

"Boss, urgent matter." Zhang San shouted.

Xia Zekai turned his head and glanced at him, and said: "You take a breather first, and no matter how urgent it is, it won't be less than two minutes. Slowly tell me what is the matter?"

"Boss, the sales of Rongdou are exploding, more than a year ago, we have to increase production immediately, or the inventory is not enough." Zhang San said like this.

After Xia Zekai finished listening to him, his eyebrows trembled and he asked, "When did the sales start?"

"From the data point of view, sales started to pick up since Saturday, but I took a break that day. Liang Wenxiao felt that it was a normal scene and didn't care about it." Zhang San paused when he said that, and then said: "But when I came to work yesterday, sales began to soar. By the time I got off work, there were more than 4,300 orders yesterday, which is an increase of nearly 1,700 orders from the trough period of the previous period, and sales increased by 65%."

"So much, how long can our inventory last?" Xia Zekai asked him.

Zhang San said: "I went to the warehouse to check it this morning. Together with our daily normal production, it can support the current sales volume for about 15 days, but if the sales continue to grow later, it will be hard to say."

"Is there any place to increase production?" Xia Zekai asked him.

In one sentence, I asked Zhang San. If the company's output is close to saturation, if we increase production, the output will not increase much at full production, unless we continue to purchase equipment, increase manpower, expand production, or Adjust the current production structure.

Seeing Zhang San didn't speak, Xia Zekai didn't embarrass him, and said: "Zhang San, you go call me Li Mumu."

"Yes!" Zhang San went immediately.

A few minutes later, Zhang San and Li Mumu in a blue coat came over.

"Boss, are you calling me?" Li Mumu asked.

Just now, Zhang San had already told him the matter again.

Xia Zekai didn't go in circles, and said: "Director Zhang just told me that the sales of online melting beans are a bit big now, can you increase sales there?"

"Yes, but if you take out the production of sandwich biscuits and make full-fledged beans, you can produce about 4,800 standard boxes." Li Mumu is very clear about the data, and he opens his mouth.

This so-called standard box is 10 yuan a box of Rongdou.

Xia Zekai didn't even think about it, and said decisively: "Then take it away, and don't make sandwich biscuits for now, and concentrate on ensuring the production and supply of good soluble beans."

"Yes!" Li Mumu replied.

Although sandwich biscuits have been made, market customers have not paid the bill, and sales have been sluggish.

At this moment, Xia Zekai made a decisive decision to temporarily discard this product that was a failure for the Jingtong brand, and first stabilize the Rongdou market.

"The most fundamental solution at present is to expand production capacity, but at this moment, expansion is unnecessary. Wait up to three months for the new factory to start. When the time comes, the market will not be able to digest the output." Xia Zekai began to worry. The problem is.

After all, in addition to the term “supply exceeds demand”, there is also the concept of oversupply, overcapacity, and lagging sales in the market.

For a while, Xia Zekai's brain buzzed.

But things were not over yet, so Li Mumu was asked to go back to arrange production adjustments, and Zhang San also went back to work on online sales. After a while, Guo Ying called again.

She opened her mouth and said, "Boss, the purchasing manager of RT-Mart called me just now. They want to get the goods."

"What kind of goods?" Xia Zekai asked.

Guo Ying did not dare to delay, and said directly: "Tell the manager that you need both Rongdou and children's toilets, but the amount of Rongdou needs a little more."

"Someone at RT-Mart is also rushing to melt the beans?" Xia Zekai asked her.

This matter must be confirmed.

Guo Ying said: "It's not yet ready to grab, but according to Manager Xiang, RT-Mart's sales are also increasing quickly, and their inventory of soluble beans is almost gone. If we ship them later, It may be out of stock over there."

"Where are the other supermarkets? Wal-Mart, Lotte Mart, New Mart, unified Ginza and the others?" Xia Zekai asked.

Guo Ying said: "Wal-Mart has just contacted me and wants us to deliver some goods, but the others have not called."

"Well, Xiao Guo, I will let Director Li reserve the output of 800 standard boxes for you every day. The orders for online sales are also very tight. After it is put into production, everything is no longer a problem." Xia Zekai said like this.

Guo Ying didn't have a better way, she agreed: "Then I will tell the manager of RT-Mart first, and give him a little less goods first."

"No, just tell him there are too many goods," Xia Zekai said like this.

After hanging up the phone and thinking for a while, Xia Zekai left the office with his handbag and keys. He drove directly to RT-Mart, thinking about seeing the sales of Rongdou with his own eyes.

After coming here, Xia Zekai searched for his memory and went to the infants and toddlers area in the northeast corner of RT-Mart, only to find that there were indeed many young mothers looking for something here. He leaned over there and heard it. A Baoma asked the waiter who was wearing a red vest with the words "Ram Fat" written on the back, if there was any Jingtong brand Rongdou, she couldn't find it.

Just after this mother asked, another fat mother came over and asked in a loud voice: "Waiter, there is a very popular Jingtong brand soluble bean on the Internet. Do you sell it here?"

When Xia Zekai heard this, he suddenly felt a little proud. He didn't expect that one day his products would become so popular. This is even more glamorous than in his previous life.

"We have to continue to strengthen propaganda." Xia Zekai thought of a question.

He knew very well that the heat was only temporary. After the tide subsided, he knew who was swimming naked.

What he currently considers to do is how to stick the customers brought by this enthusiasm and turn them into tangible and stable sales.

"Just telling stories can't do it, you still have to have diversified products." Xia Zekai finally came to this conclusion.

He finally wrote this sentence in his notebook: "The development of new products...there is no time to delay!"

That's right, telling stories alone can't keep customers, and for the same reason, Rongdou alone can't keep customers for a long time. You can only develop a few more new products.

It is best if Jingtong Development Co., Ltd. has nutritional products from infants to adolescents at all stages. This is the kingly way.

The products are diversified and the age group is stretched, which can not only attract customers with products of different age groups, but also expand its own sales scope.

Thinking about this in his mind, Xia Zekai pondered it for a long time. He knew very well that to complete this plan, it would not be possible to rely solely on the new factory now under construction.

Compared with this macro plan, the factory under construction is still too small.

Thinking of this, Xia Zekai drew a big question mark on the notebook.

"Is it possible to find OEMs?" Xia Zekai finds it difficult to agree to find OEMs for food production.

He has always felt that it is difficult to control the quality of food foundry, especially for children's food. Xia Zekai dare not try and make mistakes.

The next moment, he called Lu Hao and asked him to come back.

Lu Hao didn't know why the boss suddenly called him back, but he didn't dare to delay. After explaining the matter here, he immediately returned to the company.

After arriving at the place, Lu Hao didn't have time to go back to his office to change his clothes, and went directly to Xia Zekai's office wearing soiled clothes.

"Boss." He shouted when he entered the door.

Xia Zekai looked at him, let him sit down first, and gave him a bottle of mineral water: "What hurry, drink a bottle of water first."

"Boss, I'm fine, just talk about it," Lu Hao said.

Xia Zekai nodded and said, "Wait a minute, I will call Lao Li and Lao Sun over."

Xia Zekai played directly inside and called Sun Guoqiang, Li Mumu, Wang Yewei and Zhang San.

This time the main discussion is about food.

When the people arrived, Xia Zekai stopped ink. He hung the whiteboard on the wall, holding a black water-based pen in his hand, and wrote a few words on the whiteboard: "Jingtong Development Co., Ltd. macro development plan. "

This title is quite ridiculous, but none of them laughed and listened carefully.

Lu Hao thought more, and Xia Zekai called him back with a phone call. It was definitely not a joke.

"Everyone, I'll talk about some of my thoughts in detail next. You guys are also brainstorming. Let's straighten out our ideas and see how to go next." Xia Zekai's thinking is very clear.

He said: "This morning, Director Zhang from the sales department came to me and told me that the sales of our Taobao store have been increasing significantly in the past two days. After communicating with Lao Li, we decided to temporarily stop our second food product "sandwich biscuits"."

Having said that, he took a special look at Lu Hao. This is a new product developed by Lu Hao. However, it is clear that the market test has failed. Up to now, he has not seen the possibility of resurrection.

Lu Hao did not show any strange emotions.

Xia Zekai continued: "Our new factory will be put into use in June at the latest. As early as May, before the new factory is put into use, we will fully produce Rongdou."

"Boss, will this result in overcapacity of Rongdou?" Sun Guoqiang raised this question. From a financial point of view, this behavior is too risky and not conducive to cost control. He reminded Xia Zekai. Avoid him blindly self-confidence.

Xia Zekai was not angry at all. He nodded: "There is such a possibility. After all, our current output increase is mainly due to heat conversion. But just now, Guo Ying also called me, RT-Mart and Wal-Mart. I also called to let us hurry up and supply. I went to RT-Mart for a round trip and our products were robbed."

"So there is no need to worry about the problem of overcapacity in the later stage."

Hearing him say this, the others were relieved, as long as the boss does not develop blindly.

However, other questions arose in their hearts. Now that the problem of productivity has been effectively alleviated, what does the boss ask them for?

The next moment I heard Xia Zekai say: "I just said that our current sales are based on heat, so we now need to consider what to do after the heat passes, how to take advantage of this wave of heat to keep these customers, you Think about it all."

When he asked, several people in the office began to think seriously.

This is a major event related to the company's next development, and it must not be sloppy.

At this time, Lu Hao understood a little bit why Xia Zekai wrote the words'macro development'.

He speculated that Xia Zekai must have some kind of plan in his heart. UU reading www.uukanshu.com now called them to improve his plan?

So what does the boss think?

Lu Hao subconsciously followed this line of thought and began to think.

Li Mumu said: "Boss, otherwise let's continue to engage in activities. I think many products on Taobao are now engaged in discount coupon activities, which has attracted a lot of people."

"Where after the event is over?" Xia Zekai asked him.

Li Mumu had nothing to say.

Zhang San thought about it for a while, and then said: "Boss, one thing I mention is that the products in our store are too single, except for soluble beans and sandwich biscuits, which are children's toilets. If the sandwich biscuits are cancelled later, we can There is even less room for customers to choose."

What Zhang San said flashed through Lu Hao's mind. He figured out what he was entangled just now, and followed Zhang San and said, "Director Zhang is right, boss, I suggest that we still make products in the end. Diversified development."

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