The Greatest Showman

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It's all really happening: the album has sold 6,000 copies in two weeks, more than 200 fans have gathered at the gates of the pioneer village, and the voice of "Don Quixote" really resonates, just like Cervantes In Don Quixote's pen, the windmill in front of him really turned into a giant, the spear in his hand really cut off the giant's head, and the chivalrous spirit really rejuvenated its vitality.

For any album that hasn't been advertised, for any album by an indie artist, for any album that doesn't have a station, no music video, no magazine interviews, or even official news, in the North American market in 2011 , 2,000 copies in the first week and 1,000 copies in the next four days. Such sales results can be called a miracle, a brilliant miracle that cannot be replicated.

What's more, "Don Quixote" is not an ordinary album. It is a sixteen-song album on two discs!

When Atlantic Records was considering signing a contract before, Abraham Gray had already emphasized that a double-sided album was absolutely impossible. Because, in addition to the issue of royalties and costs, double-sided albums also mean an increase in pricing, difficulty in sales, and a dilemma for profitability.

Even in his prime, Michael Jackson released his new album "History" in 1995 after getting rid of the "*/crime" accusation in 1993, when Sony Records was still reluctant to release a double-sided album. Although at the insistence of Michael, Sony Records finally compromised, but the album sales still failed to reach a new high. There are many reasons for this, but double-sided albums and super high pricing are obviously important factors that cannot be ignored.

Not to mention the little-known Renly Hall? In the end, Atlantic Records failed to sign, but "Don Quixote" still released a double-sided album.

Generally speaking, the current unified retail price officially recommended by the Recording Industry Association of America is: nine dollars and ninety-nine cents for a digital audio album, ninety-nine cents to one dollar and twenty-nine cents for a digital single; ten Eight dollars and ninety-nine cents for a physical album.

Of course, those large record companies with deep pockets can also choose to cut prices or discounts to attract more consumer groups at cheaper prices, and then allow singles or albums to achieve better results on the billboard, thereby boosting sales; or After the promotion period, record companies formulate different strategies to sell albums at reduced prices, clear inventory, and sell at breakeven. At this time, the price may be 50% off the original price, or even lower.

As a double-sided album containing sixteen songs, "Don Quixote", whether it is a physical disc, a vinyl record, or a digital sound source album, will naturally rise in price, otherwise Studio Eleven has not started Propaganda costs money.

Ultimately, the album was priced at $16 and 99 cents for a digital album, 99 cents for a digital single, and $29 and 99 cents for a physical album. The price is about two-thirds higher than other single-sided albums on the market. In the case of the overall market downturn, such a price is definitely a fatal blow to sales!

However, under such a premise, "Don Quixote" still sold 6,000 copies in two weeks, which is equivalent to 10,000 copies or even more than those single-sided albums. , there is no more appropriate adjective for such a result than "incredible".

With such a magical sales performance, "Don Quixote" successfully entered the North American Billboard album chart in the second week of September 2011, ranking 148th.

Unlike the singles chart, which contains a hundred singles, the album chart has a full two hundred album seats. "Don Quixote" successfully entered the list of course, although the 148th place is completely in the second half of the list, just like a long sheepskin scroll, people will only pay attention to a small part at the top, as for The second half can be omitted directly, but for those independent musicians and those experienced music lovers, this is a miracle.

If you investigate carefully, everything seems to be able to find the source

The most direct evidence is that the two singles "Cleopatra" and "Ophelia" are still on the Billboard charts, the latter has always been self-proclaimed, but has never fallen off the list. Single, the strength of the endurance is astonishing, in a blink of an eye, it has stayed on the list for a full fifty-two weeks, and the first anniversary has been achieved! Created scores that countless popular singles could not achieve!

As for the former, it has been on the list for 64 weeks so far, not only has it crossed the one-year anniversary with ease, but it is still ranked 17th!

Since the effect of the "Ellen Show" at the beginning of the year triggered a chain reaction, after the single successfully entered the top 20 of the list, two-thirds of the year has passed, and this single has still not fallen out of the top 20. , especially thanks to the popularity of "Fast and Furious 5" in the summer season, the name "Renly-Hall" even promoted Universal Pictures' external consideration, not to mention the sales of a digital audio source Woolen cloth? "Cleopatra" is now No. 17 on the list, higher than it was before "Fast \u0026 Furious 5" came out.

Needless to say, "Cleopatra" is about to break the 76-week chart record previously set by Jason Mraz's "I'm Yours", which is almost a certainty, but the question is, where does it end? ? This single is still hovering in the top 20, and the points counted every week does not drop but rises. It will not drop out of the top 50 in a short period of time. So, how long will it stay?

Not only that, Neil's YouTube account already has 300,000 subscribers, although it is not among the millions of subscribers who subscribe to YouTube.

It has a group of loyal and steadfast fans; professional music magazines including "Mixer" have paid attention to Renly. For those experienced music lovers, this is an unfamiliar name, but it is not A completely unfamiliar name.

It is in such a mighty, vigorous and indomitable momentum that "Don Quixote" has achieved such achievements. Objectively speaking, the album's sales seem to be too low compared to the single score of "Cleopatra".

After all, the album did not invest any publicity, and those professional fans could not get the news, so how to drive sales? After all, "Cleopatra" has been out for over a year and looks like a nail in the bucket, and "Don Quixote" is so long between releases that those who love it The singles were not able to react for a while, and it was naturally even more impossible for the sales to rise.

But, as George Slender said, dreams don't die.

Even in the torrent of the fast-food era, the craftsmen who calm down and focus on their profession will still shine with their own light; even in the barrenness and impetuousness of the whole society, inner persistence and artistic pursuit can still be achieved after all. Find like-minded companions. Those sincere, sincere, sincere, real dreams will never die.

Everyone laughs at me for being crazy, and I laugh at people who can't see through it. Without the persistence and madness of Don Quixote, without the illusory and beautiful dreams, and without the courage and perseverance to move forward, society would not be able to progress. Survival is not difficult; life requires more; life is eager to bloom.

So, Neil and Stanley held this grand event, inviting the dreamers who walk alone to gather together, in the flashy and impetuous New York, put down their footsteps and enter the world that belongs to "Don Quixote"; thus, those who Lovers of music, fans of movies, and supporters of dreams, all arrived at the pioneer village, the last pure land in the inner world, and announced the existence of "Don Quixote".

The door of the Pioneer Village was full of noise at this time, and the excitement and enthusiasm almost ignited the air. After watching Renly disappear at the door, William and the others were still stunned, unable to believe their eyes:

As the event page said before, Renly won't be attending today, it's just a fan interaction event, but they decided to come to New York from Los Angeles to enjoy their last trip before the official start of the new semester. However, the surprise in front of them completely crashed their brains.

"Guys, the one just now is... uh..." A middle-aged man standing beside him frowned, and kept pulling at his pale red beard, speaking incoherently, "Right? I mean, the one just now. Yes... am I right? Renly Hall? Or am I thinking too much?"

William and his friends exchanged glances, and his brain finally came back to his senses, and he couldn't help screaming, "Ahhhh!" The harsh scream made the red-haired man take a small step back and was hit by Startled, then Hope and Graham yelled at him, "Yes, yes, yes!"

The red-haired man's mood rose involuntarily, a smile appeared on his face, and he waved his fist lightly, but then he looked at Hope and asked, "But... can I ask? Why did he come here?" Everyone's voice stopped abruptly, and looked at the red-haired man blankly, he couldn't help but panic and shrugged, "I mean, he's an actor, right? I Saw the 'Fast and Furious 5' starring him, but what's the matter with him coming over? If he is attending tonight's event, then he should be in line, he just goes in, does that mean the last of the line It's not fair that one person can't get in..."

As he talked, the red-haired man found that more and more eyes were gathered around him. He choked, but he straightened his chest. "Or, what kind of VIP he is. I don't know what's going on. Or did I say something wrong?"

"You don't know who the singer of this album is?" Hope finally understood and asked.

The redhead shrugged, nonchalantly but intently saying, "Does it matter? I like the album itself, not the singer. It's a really good album."

Hope turned his head and looked at his friends, and then everyone said in unison, "Don Quixote."

This is the real Don Quixote, the giant who is immersed in his own world and cannot extricate himself. 19

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