The Greatest Showman

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If one sentence sums up the performance of the 2011 summer season so far, more than 80% of the people will choose this sentence: strange things happen every year, especially this year.

The first strange thing in the summer, the blockbuster is generally weak.

As the largest box office concentration of the year, the competition is more intense than expected, and every work that chooses to release in the summer is bound to face the challenges of ups and downs, either a big win or a complete rout. It's not uncommon to see a few large-scale commercials hit Waterloo every year, but this year seems to be particularly high.

"Thor", a complete failure; "Pirates of the Caribbean 4", lower than expected; "Kung Fu Panda 2", a complete failure; and then ... "X-Men: First Class", eerily silent.

Failure seems to be contagious. "X-Men: First World War", which debuted in the first week of June, won the hearts and minds of media people, and various indicators such as the media comprehensive review, Rotten Tomatoes Index, and Popcorn Index ushered in The best of the series, the Rotten Tomatoes Index and Popcorn Index even surpassed the biggest winner of this year's summer season, "Fast and Furious 5"; but lost the audience's favorite, the theater score is only "b+", creating A new low for the series, which in turn led to a big disappointment at the premiere box office.

With an investment of 160 million, only 55 million of the opening weekend data has been harvested, which is even slightly worse than that of "Thor".

Ironically, two years ago, "Wolverine", which had completely collapsed in word-of-mouth, also had a "b+" score in theaters, but it achieved an excellent result of $85 million in its opening weekend. The box office trend of the summer season is really confusing.

First "Thor", then "X-Men: First Class", is this year's comic book adaptation superhero movie really unacceptable? All major Hollywood film companies were immediately vigilant, and the players who were preparing to play next were also worried. This has an irreparable impact on the future trend of the entire industry.

The second strangest in summer, comedy is on the rise.

The small-budget comedy "Bridesmaids" has become the biggest dark horse this summer, with a cumulative box office of more than $100 million in four weeks of release, and it still maintains an astonishingly good decline this week under the pressure of "X-Men: First Class" , the decline is still controlled below 30%, which is so amazing that people scream. According to such a momentum, this work with an investment of only 32 million, the final box office breakthrough of 150 million is definitely not a problem.

After the big-budget comedy "The Hangover 2" swept away $85 million at the perverted premiere last week, although the next week's box office fell by as much as 61 percent, the mid-week box office from Monday to Thursday was 10 percent. An unimaginable amount of energy erupted, and in the last two weeks, the cumulative box office sprinted to 185 million in one go, and the whole of Hollywood was silent, almost dumbfounded.

Horizontal comparison, the cumulative box office of "Pirates of the Caribbean 4" is 190 million in three weeks.

People don't even know whether to be surprised by the poor performance of "Pirates of the Caribbean 4" or the crazy performance of "The Hangover 2".

The third strangest in the summer season, a dark horse was born.

Both "Bridesmaids" and "The Hangover 2" can be regarded as dark horses, but the real focus is "Fast and Furious 5", after another 43% box office drop this week. , the cumulative box office has risen to 290 million, and there is no suspense to become the first work this year to break the 300 million box office.

This year's summer vacation is really not the usual way.

However, the box office pursuit of "Fast and Furious 5" has gradually slowed down. During the same period, the box office still maintains a slight lead over "Iron Man", but the advantage has shrunk from the previous nearly 30 million to the current two. million, the strong upward momentum can see a clear pullback.

Although it is said that there are too many factors affecting the box office of the summer season, the market preemption rate of other competing works is still more or less affected; but it is undeniable that the audience limitation of the "Fast and Furious" series is gradually reflected. After all, the fan base still cannot be compared with the superhero theme.

Despite this, the performance of "Fast and Furious 5" is well-deservedly amazed the entire North American market, and made Universal Pictures proud. In the third week of June, the North American box office of "Fast and Furious 5" officially crossed the threshold of 300 million, which not only became the first work in 2011 to reach such a height, but also became the thirty-seventh film in film history. Such an accomplished work.

Ultimately, "Fast \u0026 Furious 5" grossed $315 million in North America, trailing "Iron Man"'s $318 million and ahead of "Iron Man 2"'s $310 million Two million, and it also surpassed "Pirates of the Caribbean 3" and "Star Wars Prequel 2: Attack of the Clones", temporarily ranking 30th in film history, creating the highest in the series, which is a full turn over the previous fourth. Doubling, the series has the potential to become a whole new money-making series.

In an instant, the whole of North America rejoiced. The success of this work has undoubtedly created the best results of the starring lineup Vin Diesel, Paul Walker, Gal Gadot, etc., which is not only Their first career hit $300 million, and interestingly, it's even their first hit $200 million.

With this work, the two actors Fan and Paul immediately completed a further increase in their worth and truly entered the front line. But both of them are quite special, because their representative works are all in the same series, and the results of other works are not satisfactory, in other words, they are not comprehensive enough.

If they continue to shoot the "Fast and Furious" series, then the increase in pay is inevitable

Yes; but for other commercial blockbusters, it is difficult to get a maximum salary of 20 million like Arnold Schwarzenegger. The specific number depends on the ability of their agents.

In addition, there is a high-profile actor: Renly Hall.

"Fast \u0026 Furious 5" is also Renly's first film to break 200 million or 300 million, but people will never forget that this is Renly's first commercial film. As the third protagonist, Renly's boldness and charm in this movie is definitely the biggest highlight of the movie; it can even be said to be the first hero.

After the two works "Buried Alive" and "Crazy in Love" have witnessed Renly's solid acting skills, people have seen the commercial potential in Renly, and he is 21 years old, handsome and humorous. , Brilliantly talented and charismatic, could hardly ask for more.

Rumor has it that Renly's net worth jumped to $10 million in one go, and more than one movie project was considered. You know, before the summer season, Renly's salary was only between 1 million and 3 million. He jumped two grades of 5 million and 8 million in an instant, and went directly to 10 million, which is unbelievable. .

Of course, this is just a rumor, and no film company has released the exact news yet. To be more precise, everyone is actually waiting for Universal Pictures. Everyone knows that Universal Pictures is bound to shoot a sequel, and Renly is definitely one of the first members of the contract renewal list, so how much is Universal Pictures willing to pay? What about the price? This is definitely a conundrum.

Hollywood's remuneration system is very complicated. It is not only a game between agents and producers, but also a contest between actors and the market.

Take the "Golden Man Charm" that has always existed in the industry as an example, which means that the actors who win the Oscar statuette will be in a downturn for the next three years.

After many actresses became the best actresses, their careers plummeted. Liza-Minnelli in 1972's "Karaoke", Louise-Flether in 1975's "One Flew Over the Cuckoo's Nest", Gera in 1985's "Bountiful Tour" Dan - Page (geraldine-page), they almost disappeared after winning the award.

The most recent case is Halle Berry in "Dance of Death Row" in 2001. After winning the award, she fell into a quagmire and was unable to recover until 2017.

The reason is very simple. After winning the award, the actor's worth has risen, and the salary has even tripled. However, the Oscars only recognize the performance of an actor in a certain movie, but it does not mean that it recognizes the general acting skills of the actor, and it does not mean that it recognizes the box office appeal of the actor. In particular, many actors have always been active in art films, and their commercial value is not high, which also makes them easy to fall into the gap between superficial status and actual value.

In the same way, Robert Downey Jr. proved his appeal in the "Iron Man" series, but after taking off the armor of Iron Man, the box office performance of his other works is unsatisfactory, even if the performance is not bad. The good "Detective Sherlock Holmes" is also strong in the outside world, and the actual benefits are far lower than expected.

Therefore, when Robert starred in "Iron Man", he could get a box office of 50 million yuan, including dividends; but when other works, this is not necessarily the case.

So did Renly.

At the beginning of the year, "Crazy in Love" won an award from Sundance, and "Buried Alive" successfully won the Oscar nomination, but even the "Little Golden Man" has fallen into the trap, let alone just the nominee? Before proving his commercial value and further proving his absolute acting strength, Renly's industry remuneration will naturally not increase substantially, especially for commercial films.

Now, "Fast \u0026 Furious 5" has a big win, with Renly taking the lead and showing strong box office potential. But, is this just an epiphany? Is this just limited to the "Fast and the Furious" series? Or has more potential to tap? This requires the proof of time, and also requires the game and trade-off between the agent and the producer.

Ten million dollars? It sounds incredible, but it is not impossible. After all, it is still a game between the agent and the producer. However, before Universal Pictures makes a decision, the overseas box office of "Fast \u0026 Furious 5" adds another important chip!

Before that, just relying on the excellent performance of the North American box office, Universal Pictures had basically recovered the production cost of 125 million US dollars, so what about the overseas box office? This is pure profit. Universal Pictures, which has always been cautious in terms of investment costs, has finally started another series of movie-making models since "Jurassic Park". Overjoyed.

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