The Greatest Showman

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In the second week of May, the premiere of "Thor" is the opening of the summer program, and the next week of "Fast and Furious 5", the opening battle between the two works is well-deserved to be the most sensational event this year!

But the trend of this war is astonishing!

Thor's opening weekend grossed just $59.61 million! The previous week, the opening weekend of "Fast \u0026 Furious 5" swept $95 million, and the two sets of opening weekend figures were compared together. —

Who can believe that only a few weeks ago, these two works were considered not in the same order of magnitude, and "Thor" was the heavyweight one. But now the box office data of the premiere has completely reversed the "magnitude" of the two works. It seems that in just a week, the world has been vicissitudes of life and completely changed.

This is the third time that the opening weekend box office of the opening works of the summer program has appeared since the summer program was officially moved forward one month in 2004, which is lower than the opening weekend box office of the previous week.

The first time was in 2005, when the opening film "Kingdom of Heaven" made a poor 19 million at the box office, while the previous week's "The Hitchhiker's Guide to the Galaxy" made 21 million in three weekends; the second time In 2009, "Star Trek", which was released in the first week of the summer season, earned 75 million and performed well, but the previous week's "Wolverine" was even better, with a weekend box office of 85 million.

In 2011, this was the third time. At the same time, this is also the biggest difference. This result is really full of irony. The smoke of this opening battle has quietly deviated from the original track.

In the face of such a disappointing weekend box office performance of "Thor", does this mean that "Fast and Furious 5" has a chance to usher in a big win? There is excitement, surprise, anticipation, and panic. In an instant, all eyes in North America were focused.

According to the statistics and evaluation of the exhibitor relationship, in the second week of its release, "Fast and Furious 5", in the face of the menacing "Thor" and the weakness after the strong outbreak in the first week, unexpectedly handed over the A 38 percent drop, it made $58.9 million at the weekend box office!

For a summer popcorn production that debuted above $60 million, a drop of less than 50 percent the following week is a victory, but "Fast \u0026 Furious 5" delivered 3 percent The 18th drop answer sheet, out of the "Lord of the Rings 3", "Inception", "Ocean General Mobilization" style, has become the current North American film history, with a box office of more than 60 million in the opening weekend, and the fourth decline in the next week. low works.

Of course, compared to "Shrek 2"'s opening weekend of 108 million and a drop of only 33% in the next week's box office curve, "Fast and Furious 5" still has more results. Not a small gap, but such a performance is still unquestionably born with a stunning American attitude.

For reference, "Iron Man"'s second-week box office drop was 48 percent, while the film's North American cumulative box office hit 318 million. Now, with the box office of "Fast and Furious 5" almost the same at the premiere, the next week's decline is much better than that of "Iron Man", does that mean that the movie's final cumulative box office will exceed 310 million Eight million?

Corresponding to the decline of "Thor" is the strength of "Speed ​​and Passion 5". The gap between the two is even more elusive. In the end, "Thor" successfully won the crown of the North American weekend box office chart in the second week of May with a slight advantage of about $710,000!

A narrow victory, an absolute narrow victory, can even be described as a "tragic victory".

In this opening battle, the "Thor", who was generally optimistic about it, lost all its advantages and retreated steadily. It was clear that he had a good hand, but he put himself in danger. In the end, the gap was only less than one million dollars. , successfully won the weekend box office champion this week, and launched the first shot of the summer season. It was so thrilling, so ups and downs, so frightening that half of the Hollywood practitioners were scared into a cold sweat.

Although the process is extremely thrilling, although the results are not satisfactory, although the posture is really embarrassing, but the fig leaf is finally saved. It's better to say happy than happy. Paramount breathed a sigh of relief from top to bottom, and the happiness and joy of the rest of his life almost made people cry with joy.

According to rumors in the circle, after the list of exhibitors was announced on Monday morning, many staff members of the "Thor" crew who were promoting the "Thor" in San Diego were embracing each other and crying, even the producer Victoria Alonso (victoria-alonso) Silently wiping tears.

Chris seemed to be at peace on the surface, but when he stood up, his legs became weak, he stumbled a few big steps, and almost hit Natalie next to him. Fortunately, Chris controlled it in time, and then An accident was avoided.

At the fan meeting that followed, the "Thor" crew finally regained their vigour. Although they still couldn't hide their disappointment in the interaction with fans during the interview, the crew members humbly listened to the opinions of the film critics and expressed their willingness to listen to more The audience's point of view, and then look forward to doing better in the next work; and expressed confidence that loyal fans will give the film more pertinent recognition.

This is the best publicity state of the "Thor" crew after the comprehensive review by the media was released. San Diego's publicity effect is also very good. After the meeting, the starring lineup led by Chris and Natalie stayed in the cinema, taking pictures, hugging, and signing autographs with the audience. All these contents were passed by the audience. Gradually spread on Facebook and YouTube

Come, received a lot of praise, injected a boost for the crew.

This vigorous opening battle has finally come to an end. Of course, this is not the end.

The next box office trend of "Fast and Furious 5" and "Thor" is still the focus of people's concern, can it reach 200 million? Can it exceed 300 million? Where will the box office end up? Can the movie be profitable compared to the cost? Both are series works. What impact will the box office trend this time have on subsequent works?

More importantly, the poor performance of "Thor" is a positive factor for other comic-adapted superhero movies this summer, which means that the market potential has not been over-exploited, or a negative factor, which means that audiences are not interested in such movies. Got a negative impression?

However, at least the first stage of the duel has finally ended.

"Fast and Furious 5" took the lead in the opening weekend box office, media comments, audience feedback and other aspects as a dark horse. Although it failed to win the championship, it pushed "Thor" with an excellent second-week decline. In such an embarrassing situation, in the end, it was a runner-up with an extremely weak disadvantage, which can still be said to be a victory.

As for "Thor", his body is devastated, desolate, and scarred. Even with the embarrassed gesture of a lazy donkey, he barely saved a little face, but it was a drop in the bucket. We can only look forward to the subsequent drop in the box office. There are also more important overseas box office. That's Paramount's top priority to avoid losing money, so when a battle is over and more wars await, no one can take it lightly.

Whether it's "Thor" or "Fast and Furious 5", the two crews and two companies have already packed up their moods and are preparing for the follow-up publicity work - "Pirates of the Caribbean 4" is waiting in two weeks, so The huge box office behemoths are enough to make everyone vigilant, which also means that they still have a week of buffer time, and it is also a week of time to pull the box office.

But on Tuesday morning, all of North America was fried!

According to the normal process, the exhibitor relationship should announce the exact revised box office today, even accurate to single digits. All media will habitually confirm it to see if the list has changed after the revised box office, but this kind of Habits tend to be easy, because surprises are rare. But this time, the official website issued a special announcement, "The exact box office statistics have been released, and the champion has changed hands."

After accurate box office statistics, the box office of "Thor" over the weekend was 59.23 million, which was slightly lower than the forecast, and the single-day drop on Sunday was higher than expected. , it can be seen that the downturn in word of mouth has inevitably affected the box office trend.

On the other hand, the box office of "Fast and Furious 5" was slightly higher than the predicted figure. The final box office was 59.45 million, but the drop was still 38%, but it happened a little after the decimal point. Minor changes. This series of works with the best reputation, riding the wind is unstoppable.

After the stats were broken down to the single digits, "Fast \u0026 Furious 5" beat "Thor" by $227,222 over the three-day weekend.

In other words, after revising the box office data, this week's weekend box office champion announced that it had changed hands - "Fast and Furious 5" was released in the second week, and it narrowly won the championship again, continuing its strong performance since the premiere. "Thor" was the runner-up in an astonishing position, with a powerful sprint that was overwhelming, inevitable, and imposing like a rainbow, but the end was a complete defeat.

It is worth mentioning that this is the first time since the summer season in 2004 that the opening work of the summer season failed to win the championship during the premiere weekend. The magic of the summer season has received unprecedented shocks and challenges.

The rout, the real rout, not to mention the Paramount and the "Thor" crew, even the entire North American market and the Hollywood industry are silent - although people have speculated with suspicion, although people have gloatingly expected, although people are in high spirits I have been watching, and more or less such a situation flashed in my mind, "If 'Thor' can't win the championship..." But when this all happened, when it all evolved into a reality, the kind of shock He was stunned, but all the voices were muffled in his throat.

North American weekend box office charts for the second week of May, No. 1, "Fast \u0026 Furious 5"; No. 2, "Thor." The opening battle has not officially ended until this time.

The last fig leaf of "Thor", torn.

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