The Greatest Showman

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For commercial films, how much role can comprehensive media reviews play, positive or negative? All this is unknown, because the box office trend of commercial popcorn works is always in the hands of the audience.

In 2006, Warner Bros. spent 300 million US dollars to build "Superman Returns", which landed in the summer season. After the premiere, it aroused unanimous applause from film critics. The work reached a peak. At that time, "Batman: The Dark Knight" had not yet been released, and many media exclaimed, "Superman Returns" is the best superhero movie since "Spider-Man"!

All indications are that this work will become a summer box office bomb, sweeping thousands of troops. But in fact, after the movie was released, it encountered a collective bad reaction from the audience-imdb ​​score was 6.1, popcorn index was 61%, and the theater score was b+.

In the end, "Superman Returns" only achieved box office results of 200 million in North America and 390 million in the world. Considering the high investment and high publicity budget, Warner Bros. finally lost more than 170 million. The street was terribly tragic, which alarmed the entire Warner Bros. executives, which directly led to a series of personnel changes, and the Superman project was almost sealed for eternity.

In other words, professional media people like it, but audiences don’t necessarily like it; a high score in the media comprehensive review does not mean an excellent box office.

After the premiere of "Fast and Furious 5", it scored 73 points in the media's comprehensive review, but other than that, the audience's feedback was still not comprehensive enough, that is to say, the tragedy of "Superman Returns" still remains may happen.

What's more, this is not the superman image that has been on the movie screen for 30 years. It has a strong fan base. The previous four films in the series have not been able to get rid of the stereotype of B-level works, and the highest North American box office is only 155 million. That's it. So, even "Superman Returns" has hit the streets, what about "Fast and Furious 5"?

Whether it's a mule or a horse, I still have to walk into the cinema in person and identify it with my own eyes, especially the "Renly Hall" that suddenly appeared. For many ordinary viewers, they had never heard of Renly's name before this news event, but now, it seems like overnight, he has grabbed the headlines of major media.

As if fate were reincarnated, the proposition "Who is he" came up again. It's just that this time it's not on the network headed by the Yahoo community, but on the main summer market, which is dominated by ordinary office workers and the middle class.

Friday, April 29th.

Chanel-Laurent led the way in front of him, followed by a group of friends, about six or seven people, talking, laughing, and having a great time. Go to the counter.

It was only two o'clock in the afternoon, and it was still working time, but the waiting hall was crowded with people. There was almost no space for the dense crowd. Everyone had excited smiles on their faces, and it didn't look like a movie theater at all. , it's like a party scene, or a concert scene.

There are people standing in front of them who are queuing up to buy tickets. There are about seven or eight people. It is not uncommon to queue up to buy tickets during the screening of the art theater line, but this is the public screening of a popcorn commercial movie. Ten or even hundreds of theaters still have to line up—more importantly, this is not the summer season, it will be next week, which is too rare.

"Isn't it?" The friends standing behind Chanel couldn't help showing surprise, and they couldn't help but slow down.

Chanel said before that today must be early, must be the first time, otherwise you will not be able to buy movie tickets. They don't care, they think that Chanel is making a fuss. How can tickets be sold out on the day of the premiere of a commercial movie? But the surging crowds in their sight now make them unsure.

The team shortened very quickly. About seven minutes before and after, it was Chanel's turn. She was already thoroughly familiar with her breasts and blurted out, "The 'Fast and Furious 5' at 2:25 in the afternoon, eight pictures. ."

The service staff standing behind the counter showed an apologetic smile, "Sorry, there are no more tickets."

Chanel was stunned for a while, then turned around and glared at the little friends behind him, if they weren't in a hurry and thought it was enough to arrive half an hour earlier, how could this happen! However, now is not the time to settle accounts, she is not in a hurry, and then adds, "Take six, no, I mean, four is enough. If you really don't have one, give me one. One."

The waiter's expression was a little embarrassed, but he still kept a gentle smile, "I'm very sorry. I mean, all the tickets for this game are sold out."

"How is that possible!" Chanel didn't believe it at all, but the other party's apologetic expression didn't change. Chanel's anger suddenly rose up, and he turned around slowly, his almond eyes staring, and he said nothing. Didn't say it, but the sharp expression made it known: she wasn't joking.

"Chanel, next game, hurry up, next game." A friend quickly stood up, followed Chanel's temper, and said softly, "It's important to watch the movie, these guys, look for them after you go back. Settlement."

Chanel gritted his teeth viciously, and the vicious expression made everyone honest, and everyone bowed their heads obediently, finally making Chanel look away, "Then what about the next game? Are there any tickets?"

"Yes, the next game is 2:50." It can be seen that

, "The Fast and the Furious 5" has a really good number of films, and the Emperor Entertainment Cinema is the number one theater chain in the United States, which is good news. "Excuse me, eight?"

"...Yes." Although Chanel wanted to abandon all these guys and go to the movies alone. But thinking of her mission, she must let these guys know Renly today, so she swallowed the bad breath abruptly.

Who would have thought that on the first day of the official premiere of "Fast and Furious 5", the attendance rate of major theaters was so outstanding? Friday is a working day, but the sales speed of tickets is still very gratifying, which is undoubtedly a solid first step for commercial films. At least, in terms of topic effect, the curiosity of the audience has risen. Compared with the previous four works, this is a victory.

Saturday, April 30th.

Tyron Johansson felt like a seedling in a school of sardines, huge schools of fish huddled together with barely a gap, front and back, left and right, everyone in sight. The corners were packed, reminiscent of the 2009 release of Twilight: New Moon.

Tyron knew that such a metaphor was inappropriate. "Fast \u0026 Furious 5" wasn't a fan movie like "Crescent Moon," but the crowd in front of him did remind him of such a scene. The only difference is that two years ago, he was a bystander, gloating and sighing watching the crazy crowd of fans lining up to buy tickets, shaking his head, puzzled; now, he is a participant, in There are ups and downs in the crowd, passively advancing, passively retreating.

Not even the Toronto Film Festival was this crazy.

Although it is said that the news about "Fast and Furious 5" in the past has been very lively, after the premiere, the breaking points have been one after another, especially as a dark horse, it has won unanimous approval from film critics. This is definitely the hottest news since 2011. Everyone is wondering what exactly makes this B-series work reborn, and what kind of chemistry the joining of Renly brings to the movie.

But, it's not so exaggerated, is it? It actually reminded him of "New Moon", which was outrageous.

However, to put it another way, today is Saturday. Yesterday Friday's grand event has been published in major newspapers. People's curiosity has not declined but has risen. Today is the first day of the rest day. Naturally, people can't bear it anymore, and they flock to the cinema as soon as possible. .

Tyron suddenly regretted that he should have chosen to come in the morning or noon instead of five in the afternoon. This time is very special. Couples come over for a date, watch a movie, and then have dinner together. The whole dating process could not be better. . Now I see a couple of couples in sight...

"Sir, is there anything I can do to help you?" It was finally Tyron's turn, he hurriedly stepped forward, "I want to buy two 'Fast and Furious 5' at 8:15 pm, and I still have Are there any tickets?"

"Yes, there are still." The service staff's answer made Tyron show a bright smile, which made the other party's mood happy, and explained in a small talk, "The five o'clock and six o'clock shows have been sold out. Ninety out of ten, the attendance is really good. Come here ahead of time to buy tickets for the evening date, this is the right choice."

Tyron smiled and nodded, expressing affirmation.

The box office hit on Saturday was even worse than on Friday. As the first holiday of the opening weekend, it has always been the most explosive day at the box office, and many single-day box office records were created on Saturday. This time Fast and Furious 5 seems to be no exception.

Sunday, May 1st.

Anita-Tunisha put on plain clothes, no longer the image of the head nurse, enjoying a rare vacation time with her husband, standing in front of the ticket counter, she did not look at the list of new movies above her head, but directly asked, "I want to see that newest movie, starring Renly Hall, and everyone's been talking about it for the last week, and I saw it last night on 'Saturday Night Live'."

"Fast and Furious 5?" The service staff responded immediately and said with a smile.

Anita nodded repeatedly to confirm, and then the service staff took the initiative to introduce, "The three shows at 8 o'clock in the evening have been sold out, but there are still a few remaining tickets for the show at 9 o'clock, may I ask the time? ?"

"Sold out?" Anita showed a surprised look, and exchanged glances with her husband, "It seems that the little guy did a good job this time." Then she smiled and looked at the service staff, "No problem, then nine Order it. By the way, is this movie good?"

"Personally, I like it very much. I have watched it twice. As for the opinions of other audiences, I heard that the film critics also like it." The bright smile of the service staff made Anita nodded again and again, and couldn't be more satisfied. .

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