The Greatest Showman

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Fifty-three theaters, the box office of a single hall is 40,000 US dollars, and the box office of the three-day weekend is 2 million US dollars.

"Buried Alive" delivered a perfect answer in terms of box office data!

Considering that this is the third week of the screening, the box office data of the single hall is still so strong, staying flat at the level of 40,000 US dollars for three consecutive weeks, reproducing the myth of the original "Blair Witch".

Considering the impact of "127 Hours", "Buried Alive" has shown a rare and powerful appeal, and has been enthusiastically sought after by professional audiences in five large cities, especially New York and Los Angeles, two cities that are particularly demanding on art. , still able to perform like this is really amazing.

Taking into account the influence of the three commercial films on the market, "Buried Alive" received a box office of 2 million in three days over the weekend. With a mere 53 theaters, it was successful in the first week of October. The top ten North American weekend box office charts occupied a place, closely following "The Social Network" in its sixth week of release, which is indeed impressive.

Although it is said that "Buried Alive" is far behind "127 Hours" in the word of mouth of film critics, the huge commercial potential of the film is enough to prove the excellence of this work. At present, it has been released for three weeks, and the cumulative box office is as high as 4.5 million US dollars. For Focus Pictures, the hammer transaction in Toronto has recovered the cost, and it will enter the profit stage next, which is undoubtedly gratifying news.

So, it's too early to say that "Buried Alive" will be behind "127 Hours" in the competition for awards season.

In the next awards season, these two works are bound to have a lot of battles: survival in desperation, male protagonist monologue, Fox Searchlight vs Focus Pictures, in the long competition, who can laugh at the end, it is bound to be exciting Varied. However, for now, Focus Pictures has paid more attention to the expansion plan of "Buried Alive"——

The current expansion is not only striving for box office revenue, but also the layout of the awards season, which is far more important than imagined.

In the second week of October, Focus Pictures finally started the journey of expanding its screenings. It increased the number of screening venues to 140, almost in major cities. After two weeks of word-of-mouth fermentation, as well as imdb, Facebook Books, photo walls and other series of online publicity, "Buried Alive" at the box office finally attracted a blowout explosion.

The box office of the single hall is still as high as 19,516, and it takes 2.76 million US dollars for three days on the weekend!

During the screening period, the box office has achieved a green upward momentum for four consecutive weeks. The market performance of "Buried Alive" is quite unstoppable. Although the movie viewing boom in Los Angeles and New York has gradually declined, the strong enthusiasm in other cities has been successful. Pushed "Buried Alive" to No. 7 on the North American weekend box office charts.

It is worth mentioning that this weekend, the box office performance of "Buried Alive" has achieved the opposite of "Chainsaw 3D", only behind "Smart: Ghost Record 2" by less than 100,000 US dollars, in this year's Halloween schedule Among the competition, "Smart: Ghost Story 2" undoubtedly seized the opportunity, but the biggest winner was "Buried Alive".

This has also attracted reports from various quarters, and countless news media are exclaiming that the strong performance of "Buried Alive", even if it is inherently insufficient, is in direct competition with "Chainsaw 3D" and "Smart: Ghost Record 2". In the "Terror Showdown" of the year, he won a place with an upright attitude!

Now, "Buried Alive" has not only attracted much attention in the print media, but has also entered the sight of the TV circle more progressively.

On the nationally popular "Ellen Show," host a11en-degenres said in the opening remarks of the latest episode, "Last weekend, Portia and a few friends watched She got the movie, had a nightmare about it that night, scared her to the core, and for the next few days, she kept talking about the hero of that movie, and I almost thought she was in love with that guy."

Portia-de-rossi (porita-de-rossi), Ellen's wife, the two are legally same-sex couples. Last year, they even beat Brad Pitt and Angelina Jolie in several year-end polls to be considered the most powerful couple in America.

Hearing Ellen's ridicule, the whole audience burst into laughter, which made her smile a lot, "It made me also very interested. Last night, I finally had the opportunity to watch this movie, huh, I finally understood how Portia was feeling, so much so that after waking up this morning and refusing to go to the bathroom, I asked Portia to take out her toothbrush and finished brushing in the living room. Yeah, that movie woke me up claustrophobia.”

Once again, the audience burst into laughter, and Alan spread his hands, expressing his innocence, "Because this film refused the invitation to come to my program to promote, so, here, I will not mention the name of this work. Unless That handsome male lead is willing to come to my show."

Even so, Allen was lying on the sand while talking, and then put his hands on his chest, making his face look terrified, and the big screen in the background was accompanied by a poster shot by Allen himself. ——It is the official poster of "Buried Alive" that is imitated, and the meaning is really obvious.

As one of the most popular talk shows at the moment, the "Ellen Show" has an extraordinary influence; not only that, the NBC TV station broadcasts thirty-five seasons of the comedy sketch variety show "Saturday Night Live", which is also ruthless in the show. He made fun of "Buried Alive".

During the show, they simply filmed a short film by Andy Sam

Andy-samberg plays Renly's character, trapped in a cardboard box.

Andy tried his best to be funny, imitating many details in the movie, especially the part where the rattlesnake came in, and even cried so much that he snot and tears, but finally turned into the Hulk, tore the cardboard box, and then found himself He was not buried alive, but was placed in a coffin. The coffin was placed right in front of the church, and all the guests looked at him like an idiot. Andy then bowed gloomily apologetically and walked out.

After the spoof short film was launched, it was well received, and it attracted praise on the Internet. It was even considered to be one of the highest-quality jokes after the new season started this year.

The spoofs and mentions of TV programs are undoubtedly the greatest affirmation of "buried alive". This little-known independent film seems to have broken the shackles and become one of the hottest topics of the moment.

Behind this, the public relations ability of Focus Pictures has begun to show its strength.

It is undoubtedly unbelievable that a work that detonated so many topics at the stage of screening. From openings in Toronto and Telluride, to the midnight show craze caused by the "Renly-Hall" topic effect, to the collective attendance of the "Degree and Furious 5" crew, and "Smart: Ghost Record 2" "The same type of comparison, as well as the assists of "127 Hours" that cannot be forgotten, and finally the excellent quality of the film itself, this has made "Buried Alive" a hot situation today!

The weekend box office has been rising for four consecutive weeks, and the single-house box office has achieved a success of 40,000 US dollars for three consecutive weeks. The discussion on social networks and imdb has continued to heat up for four consecutive weeks. "Buried Alive" has indeed written its own myth, a Hollywood myth dreamed of by independent films.

However, the journey of "buried alive" is far from over. Afterwards, Focus Films launched the expansion rhythm in an orderly manner.

In the third week of October, three hundred and twenty-four venues; in the fourth week of October, four hundred and fifty-three venues... Step by step, it finally reached the public screening level in the third week of December, with seven hundred and sixteen The scale of the screening of the cinemas has only just reached the minimum standard for public screening, but it is undoubtedly the greatest affirmation of "buried alive"!

As of the second week of December, "Buried Alive" ranked in the top ten of the weekend box office for the fifth consecutive week. As a work that has not yet reached the public release level, such an excellent box office performance has attracted the entire industry. The film exclaimed, and the cumulative box office broke through millions!

At present, 20 million is a certainty! Now, the industry's expectation of "Buried Alive" has been adjusted to 40 million US dollars. If the film can make a difference in the awards season, it is not impossible to break through 50 million, especially considering that Focus Pictures has almost Without too much investment, this achievement will be more valuable.

It is precisely because of this that Focus Pictures has steadily and steadily expanded its "Buried Alive" screening front. It can be seen that the box office demand has now taken a back seat, and the awards season strategy is crucial - the time of the awards season. It's too long, from December to the end of March, and there are nearly three months before the Oscar voting deadline. If you want to win the vote, you must persevere in appearing in the sight of the judges.

The old-fashioned Focus Films, rich experience and accurate positioning are vividly displayed at this moment. If at the Toronto Film Festival, the North American rights of "Buried Alive" finally fell to Lionsgate, then the current situation would be a different story——

At least, Lionsgate will never sacrifice "Chainsaw 3D" to promote "Buried Alive", so, if the release date is changed, can "Buried Alive" still achieve such good results?

This answer, no one knows, and no one pays attention. Because, the current company of "Buried Alive" is Focus Pictures, which has taken a solid step in the awards season in an orderly manner.

In the fourth week of the month, the Golden Globe Awards Ceremony came to an end, and the Oscar nominations were announced. The expansion of "Buried Alive" reached its peak, and it was shown in more than 1,200 theaters! This is the first time that the "Buried Alive" screening line has exceeded 1,000 theaters. At the same time, the box office performance of the work did not disappoint. It once again broke out 2.5 million in the weekend and three days, and returned to the North American weekend box office ranking. Top ten ranks.

However, this is already the fifteenth week of "Buried Alive", and the performance is so outstanding that it can no longer be expressed in any words.

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