The Greatest Showman

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In the film industry, screening is a very normal screening process. Art films will meet a small number of audiences in the form of screening, and then carry out publicity through word-of-mouth communication, and then attract more audiences to the cinema, from screening to screening Expansion, and finally according to the box office performance to decide whether to fully release.

Generally speaking, screening venues with more than 700 venues are called public screenings, and 1,500 venues are large-scale public screenings.

In addition to art films, Disney's cartoons will also choose to show on stage. However, Disney's "point screening" is quite special. Their screening venue is Disneyland. Although there are only a few screening halls, the passenger flow is not comparable to that of ordinary theaters; and such "point screening" is also accompanied by grand , the specifications are no trivial matter.

Therefore, in the historical rankings of the single-hall box office, Disney cartoons easily swept all the top ten seats. The single-hall figure of $793,000 created by "The Lion King" in 1994 has not been broken by anyone so far. , far ahead. When people mention the box office list of a single museum, they usually add a "live-action movie" as a prefix to distinguish them.

At present, the single-house box office record for a live-action movie was created by "Dream Girl" in 2oo6. The data of US$126,000 surpassed the US$100,900 of "Brokeback Mountain", making the historical record in the bag. middle. This is also the only two works that have been screened at the box office of more than 100,000 US dollars as of 2010.

As for the single hall results of thriller horror movies, due to the particularity of the subject matter, the performance is generally sluggish. In the film history list, it did not even rank among the top 40. The highest ranked "Witch Blair" was released in 1999. Created a single library data of 63,000 US dollars, only ranked 43rd.

Interestingly, the 63,000 is the data obtained after "Blair Witch" added six venues in the second week of its screening, and its single-house box office of $56,000 in the first week of its screening, which is in the horror genre. In the data list of the movie, it occupies the second position on the list. It can be seen that the spread of word of mouth is the best box office catalyst for any type of film.

In addition, the $49,000 single-house score of "Smart: Ghost Recording" during its screening last year was the third highest in film history.

Now, under the spotlight and the crowd, "Buried Alive" has shown an incredibly powerful appeal, and even beat "Smart: Ghost Record 2" in terms of discussion heat. Over the weekend, two city art academies in Los Angeles and New York The bustling scene with endless lines is the most direct manifestation, which makes the major media express great expectations for the movie's single-house box office, and some people even speculate whether this work can replicate the trajectory of "Witch Blair" , out of the miraculous box office curve.

In the end, "Buried Alive" did not disappoint people. In the first week of the screening, it handed over a box office figure of US$46,000 for a single venue, which attracted the exclamations of Katayama and Tsunami!

Judging from the data of "46,000" alone, there is nothing to be sought after, and this result can only barely rank among the top 100 box office rankings of live-action movies, and it is only in the horror genre movies. Fourth place, failed to break the blockade of "Blair Witch" and "Smart: Ghost Recording".

This is indeed a good result, but far from the level of the book.

However, the two works "Blair Witch" and "Smart: Ghost Recording" were heavily promoted before the screening, releasing news in the form of viral videos and viral news, making people mistakenly believe that the stories in the movies are real life. Yes, the movie is completely a real documentary, which undoubtedly arouses the curiosity of the audience. Even if you don't care about horror movies, you can't help but go into the cinema; the follow-up also carried out a progressive rendering, between the real and the movie. The lines were completely blurred, laying a solid foundation for the box-office miracle, and the camcorder's pseudo-documentary shooting method officially became popular.

In contrast, "Buried Alive" did not carry out any form of publicity before its release. After being sought after by Toronto and Telluride, even magazine interviews were not carried out. It just relied on word of mouth to spread and spread, and Renly Your own topic gimmicks attract more attention.

It's like a nobody who came out of a mountain village, suddenly appeared in the boxing ring, broke everyone's expectations, fought with the active boxing champion for fifteen rounds, still not knocked down, just lost because of the disadvantage of points Lost the game.

Yes, he lost, but the shock did not diminish in the slightest. This is the current situation of "Buried Alive".

What's more, "Buried Alive" does not have the gimmicks of a pseudo-documentary. It is a solid independent film. It completely relies on the director's skill and the ability of the actors to impress the audience. Under the influence and drive of the lack of freshness, it has created such achievements. Any accolades cannot be overemphasized.

The media does the same.

"Single pavilion box office achieved good results, 'Buried Alive' debuted as a dark horse!"

"Another 'Smart: Ghost Recording'? 'Buried Alive' defeated the opponent in the way of the opponent, and turned out to be born!"

"Tickets are hard to come by, and the biggest change for Halloween this year is: Can 'Buried Alive' recreate the box-office miracle of 'Smart: Ghost Record'?"

"The topic exploded during the screening, after the small screen, Renly Hall once again shines on the big screen!"

"From Toronto to Telluride to North America, 'Buried Alive' continues the blowout craze."

"The biggest surprise of the year? 'Buried Alive' ushered in a frenzy from audiences and film critics!"

"Forty-six thousand dollars for a single hall, the second 'Blair Witch' reappears."

"A sudden emergence, 'Smart: Ghost Record 2' ushered in its biggest competitor in advance: 'Buried Alive'!"

"The word of mouth is booming! 'Buried Alive' staged a miraculous counterattack."

"Is this situation so familiar? Years ago, the miracle of 'Smart: Ghost Record' reappeared!"

"The crew of 'Degree and Passion/Love 5' is collectively blessed. 'Buried Alive' hits the spot and achieves great results!"

...

News of all sizes spread overwhelmingly, especially under the strong attention of the two works "Degree and Passion/Passion 5" and "Smart: Ghost Recording", more than 150 media Reported on the excellent spot screening performance of "Buried Alive" - ​​Focus Pictures didn't even have time to do it, the word-of-mouth spread has greatly exceeded expectations, and the box office performance has also been greatly planned!

With such momentum, it is even stronger than the works that have been released on a large scale. This is definitely a perfect opening.

There is no doubt that "Buried Alive" has become the biggest surprise this week, showing a strong momentum that is definitely not inferior to "Smart: Ghost Recording 2", and even suppresses competitors of the same type in terms of topic heat. At the beginning, "Smart: Ghost Recording" brought the humiliation of the opponent, but now the sequel works have felt it from the opponent, which is really humiliating.

In the third week of October, "Smart: Ghost Story 2" was grandly released in more than 3,200 theaters. Although the word of mouth was messed up, relying on the topics created by the previous work, the sequel easily attracted a large number of audiences. The movie theater, which finally raked in $40 million at the box office, easily crowned this week's weekend box office leader!

That's enough to make Paramount smile for a work that cost less than $3 million to invest in. Even if the hot topic is robbed of the limelight, even if the word-of-mouth feedback is far less than expected, even if the media is overwhelming, even if the follow-up box office trend is unsustainable, so what? The box office results of the screening weekend have already made Paramount a lot of money, and all the income after that is the rhythm of sitting and counting money, which is the most important.

Behind "Smart: Ghost Record 2", works such as "Stupid Funny Show 3D", "Red Flame Battlefield", "From Now on" and "Social Network" occupy the remaining seats in the top five.

Among them, there are quite a few focus topics. "Red Flame Battlefield" gathered Bruce Willis, Helen Mirren, Morgan Freeman, John Malkovich. ma1kovich) and other big-name stars, and received a lot of praise at the same time; "from now on" is the work of Clint Eastwood (e-eastood) and Matt-damon (matt-damon); and "Social Network", the biggest seed in the awards season so far...

Coupled with the 3D movie craze that has been high since last year's "Avatar", last week's "Silly Funny Show 3D" and next week's "Chainsaw 3D", these are all hot spots.

But even so, "Buried Alive" still made a fortune, and ten theaters achieved a weekend box office data of US$566,000, making it a strong place in the top 20 of the North American weekend box office rankings this week! Occupy the nineteenth position, and behind him is the "Pirates of Dreams" that swept thousands of troops this summer.

Among the top 30 on the weekend list, this is the only work that shows less than 300 theaters. "Ten", there are only ten theaters in the district, and "Buried Alive" has achieved such excellent results, it can be entered The waiting list for the biggest dark horse in 2o1o!

From the popularity of discussions to word-of-mouth feedback, from the box office of a single hall to the degree of focus, "Buried Alive" has written its own miracles, which also makes the name "Renly-Hall" widely spread again, and no one can "Buried Alive" once again. "Looking at it separately from Renly, it can be said that "Buried Alive" achieved Renly, or it can be said that Renly achieved "Buried Alive", but there is no doubt that whether it is "Buried Alive" or Renly, they both won. audience's approval.

However, point screenings are just point screenings. The success of point screenings cannot mean the success of extended screenings. The views of senior professional movie fans cannot represent the preferences of the general public. During screenings, they are highly sought after, and after the extended screenings, the audience refuses to pay. Such a case Countless.

What kind of box office results the work "Buried Alive" can achieve, and what the prospects of the awards season will be, are still unknown.

You must know that "Buried Alive" must face "Chainsaw 3D", "Harry Potter and the Deathly Hallows (Part 1)", "Supervillain", "Magic", "The Chronicles of Narnia" : The continuous impact of many works such as "The Voyage of the Dawn Treader", this is a rare summer battle in recent years, and the intensity is not much less than that of the summer.

So, what are the odds of being "buried alive"?

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