The Greatest Showman

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With the passage of time, the crowds grew more and more, and they extended from the entrance of the cinema in a mighty way. People who didn't care about the film festival couldn't help but become curious when they passed by, and came over to ask which one it was today. The movie was released, and it actually sparked such a movie-watching craze.

Even the reporters from all sides rushed over after receiving the news. At lunch time, the peak of the long dragon had exceeded 800 people. The last time such a grand event appeared was in 2008. The movie-watching boom, the number of people queuing exceeded 1,500, and today's scene seems to be getting more and more crazy, such an accident once again made the reporters a little unprepared.

For the Toronto Film Festival, the number of audiences every year is more than 350,000, and this year there is even a chance to exceed 400,000, and the movie viewing boom is surging year by year.

However, since most of the movie tickets have been sold out before the opening, the number of movie fans who arrive at the scene to join Gaofeng Longlong is still limited. For a single movie, the queue can exceed 200 yards. It is already popular. There are often peaks and long queues at the entrance of every cinema, and audiences choose their favorite works to watch.

Annual hits like "Slumdog Millionaire" do exist, but there are generally reasons. For example, the works are very good, and film critics have sought after them; for example, the director is very famous and has an extremely powerful appeal; For example, the cast is unusual, and just being a fanatical fan is enough to detonate the scene; another example is "Slumdog Millionaire" for Indian immigrants, British audiences who were once colonial masters, and Canadian audiences who are now closely related to Britain and India. has a special attraction...

However, "buried alive" does not meet any of the above conditions. Media comments? Six positive reviews and three negative reviews are really not bad, especially for thriller and suspense movies, they have not completely detonated the market; director and actors? An unknown person, a pink and tender newcomer, the audience who have heard the name is limited; public relations promotion? This indie film has not even been found by a distribution company, let alone a PR campaign, and almost no one had heard of it before its premiere the day before yesterday.

So why?

After the premiere of "Buried Alive", the media was really lively, whether it was the surprise brought by the work itself, the curiosity about the new actor Renly, or the scandal of Natalie and Renly. , which successfully made "Buried Alive" surpass "Robber in the City" and became the biggest focus in the past 24 hours. However, this still can't explain the peak of the 800 people, all this is too exaggerated!

At the moment in 2010, the influence of Facebook and YouTube has gradually become a new force in the media, and the impact of the Internet on social life can be seen in all aspects; but the impact of online media on traditional industries is still not fully manifested. For example, now the public relations team realizes that online publicity is necessary, and they will also arrange relevant publicity content, but the emphasis is very limited, and traditional TV, radio, and on-site publicity methods still play a major role.

In other words, the "instant age" brought about by social networks is just beginning, and people's understanding of the power of the Internet is just the tip of the iceberg.

The Yahoo community has been in full swing in the past few months, and finally a strong energy has erupted on the international stage of Toronto. Many netizens have come to Toronto one after another. The only reason is Renly! "Buried alive" has naturally become their part of the choice.

It is true that "Buried Alive" cannot be regarded as top-notch in terms of media reputation and the work itself, but everyone has overlooked a core point: Renly. Even Andy Rodgers ignored it.

When Chanel reacted, he noticed that he was surrounded by the surrounding teams.

Since the queue is in the shape of an "s", with the continuous advancement of the line, the people around you will always be replaced, but no matter how you change, everyone can't wait to talk to Chanel, and some people also participated in the premiere. , excitedly shared with her the experience of watching the movie that day; some people watched the only screening yesterday morning and were eager to find someone to discuss the movie; of course, most of them had not watched it, so some Some discuss "War in the Pacific," some discuss two singles, some discuss Renly-Hall...  

The team around Chanel has never been reduced. The crowd has changed one after another. After turning a corner, the friends who said goodbye just now meet again, and then pick up the topic that was interrupted before and continue to chat. At the back, even out of "Buried Alive" and Renly, everyone exchanged their views on other movies, and the discussion was lively.

At this moment, Chanel really felt the enthusiasm of the Toronto Film Festival, and even some audience members have gray hair. They are Canadians and have participated in the Toronto Film Festival for as many as fifteen years. No resistance, the pure and simple heart of a child is moving.

Before she knew it, it was already four o'clock in the afternoon, and Chanel didn't realize the passage of time at all. Even if she ate lunch or not, her memory was a little blurry. She vaguely remembered that everyone took out the prepared meals. Sandwiches, hamburgers, or soda crackers come out to satisfy your hunger, but don't remember exactly what you ate. If it wasn't for her smoking dry voice, reminding Chanel that she had been chatting tirelessly for hours, she would have thought that only half an hour had passed.

"Finally." Tyron's voice sounded again, and Chanel looked forward. Sure enough, there were less than fifteen people left in front of them, and the long wait was finally over.

Following the team quickly, when it was Tyron's turn, the conductor showed an apologetic smile, "Sorry, the 'Buried Alive' seats are all sold out."

"No!" Before Tyron and Chanel could speak, the others behind heard the reply and hugged their heads in collapse, crouched down and wailed, "How can this be possible!" They waited for six hours only More or less, but still can't see it in the end? This is just so frustrating.

Tyron didn't react all of a sudden, he was stunned for a moment, and the response arc length was half a beat before he began to cry, "No way!" Tyron's smiling face suddenly collapsed, like a melted candle, "It's not that Is there more than half of the remaining tickets for this movie? Doesn't it mean that no one watched the movie at all? Didn't it mean that today was a venue with 600 people? How could this be?"

The conductor seemed to be used to this situation, shrugged helplessly, and said half-jokingly, "You'll know just by looking at the team behind you."

Turning his head to look, there were at least four hundred people in the mighty team, and even some people had just arrived at the scene, and they were stunned to see such a team.

After all, Chanel couldn't hold back, went directly to Tyron, and asked, "But I checked, after there are no tickets for today's game, there is only one game left at noon tomorrow, right?" After replying, Chanel's dissatisfaction exploded, "Then you also look at the team behind you, how many viewers still want to watch this movie, there will only be the last game tomorrow, and then there will be no more. What does this mean? It means that most of the audience has no chance to see it.”

The conductor opened his mouth to explain, but the angry Chanel didn't give him a chance at all, "Isn't this the principle of the film festival to let all audiences see high-quality movies and let everyone share the joy of watching movies?" Recalling the heated discussion with everyone just now, Chanel felt aggrieved for a while. It was not worth it for the "Buried Alive" crew, and it was not worth it for the audience who really wanted to watch the movie but couldn't. Has it sold out? The queue for this film today is not even one-fifth of that of 'Buried Alive', but for the next six days, the film will be played every day. What does this mean? Could it be the official organizing committee of the Toronto Film Festival? Are you forcing all viewers to choose 'The Thief of the City' instead of 'Buried Alive'?"

Chanel didn't mean to target "the thief in the city", in fact, she hadn't seen the movie yet, so she didn't plan to judge. However, the "robber in the city" just hit the muzzle.

"Miss." The conductors are also very skilled in handling such situations, and they encounter it several times almost every year. Most of the audience attending the film festival are avid movie lovers, so they are naturally excited, "If you want to apply for an extra show, You can communicate with the on-duty manager next to you, and then react to the official, then the extra game can be realized."

Films are added every year, which is one of the hallmarks of the festival's popularity. Therefore, the Toronto Film Festival is completely open to additional screenings. Last year, six films had additional screenings. Among them, "Cherish", which won the final People's Choice Award, added a full 11 games.

Chanel did not expect such a reply, and then Tyron, who was standing next to him, did not leave any breathing room at all. He turned around and shouted to the team behind, "Extra! Extra! Extra!"

The audience who are willing to come to line up early in the morning today, they all know that there are only two games left for "Buried Alive" today and tomorrow. If they miss today, the hope for tomorrow will be even slimmer. So, when they heard Tyron's shout, everyone shouted together, "Extend!"

The uniform shouts echoed over the square, and every face was filled with bright smiles and excited expressions. No matter whether the movie "Buried Alive" was worth watching or not, they all believed that only they watched it. Only then can judgements be made. For now, they desperately want to see this topic is popular, but they can’t. So does the meaning of the film festival still exist?

"Extra! Extra! Extra!"

The wave of shouting became higher and higher, and Chanel couldn't help stirring up his mind. He raised his right hand high, clenched his fist, waved it hard, and joined everyone, "Extra!" At this moment, they are one. .

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