The Fifth Point Guard

Adidas Marketing Operations Director Kenya Gato said to Shentong: "Shen, in order to cooperate with your marketing operations and personal sneaker series, our senior vice president of business in Greater China, Xiao Jiale, made a special trip from Hong Kong to explain to you the "God". 'The design and promotion concept of the series."

A man of yellow race with a friendly face and a medium build stood in front of Shentong and said, "Hello, Shen. It is my great honor to introduce you to the 'God' series of combat boots and sneakers specially designed for you in China."

According to Xiao Jiale's explanation, the quick-witted Shen Tong quickly understood the general idea.

The reason why it is named "Shen" series is firstly to match the Chinese homonym of Shentong's "Shen".

Mainly caters to the Chinese market.

With a long history of 5,000 years in China, the gods of myths and legends can be used as the name of each generation of boots.

Creation god Pangu, sun god Dijiang, spring god Jumang, autumn god Lishou, water god Gonggong, and fire god Zhurong.

"We have already thought of the name of the first generation of combat boots. It is 'Pangu', which represents a new world and a new situation. At that time, it will be accompanied by your first advertisement and will be released globally. What do you think?" Xiao Jia Le said excitedly.

Shen Tong did not show the excitement expected by the other party, but kept tapping his index finger on the table, as if he was thinking about something.

Xiao Jiale's smile gradually froze, and he looked sideways at Gatuo, who shook his head slightly, signaling to wait for Shentong's answer.

Time passed by every minute and every second, and the only sound in the whole room was the sound of "Deng", "Deng" made by Shen Tong's index finger tapping the table slowly.

"I think this 'God' series can be changed."

Shen Tong finally broke the calm.

"Shen, you can put forward any ideas you have. We must communicate thoroughly and completely before signing the contract." Falcao said.

"En." Shen Tong nodded and put forward his own idea.

"Our series of sneakers mainly cater to the Chinese market, but Adidas is an international brand, and it will inevitably take an international route in the future. Although the market potential of our country is great, I hope that the series of sneakers signed by me can be Cater to a larger international market.”

"How to cater to the international market?" At this time, even the operation director Gato became interested in what STO said.

"Each country has its own beliefs. I hope that the promotion of each generation of my sneakers in each country will be released according to the history and culture of each country. For example, in Greek mythology, there are Zeus, Hera, Poseidon and other main gods, Norse mythology has Odin, Thor, Loki and other main gods, and even our country’s neighbor, Japanese mythology, also has main gods such as Soaring Snake, Gochen, and Qinglong. I hope that countries that correspond to these mythological traditions, There can be a release of these main god series boots."

Shen Tong's words made everyone present look at each other in dismay.

A joyful expression gradually appeared on Gato's face.

"Shin, your idea is very constructive! I think we can seriously think about it."

Xiao Jiale also nodded in agreement, and said: "Yes, I also think Shen's idea is very good. Indeed, each region has its own culture and history, and forcibly instilling another culture may not be recognized. If The release can be differentiated, and I believe the audience rate will be greatly improved. It’s just that if each sneaker is designed separately”

Shentong dispelled Xiao Jiale's doubts, and said: "There is no need to design it separately, the style can be the same, but you can design different colors according to the characters of the myths in each region, and even if it is troublesome, the color matching can be exactly the same, as long as It’s okay to have a different boot name at launch.”

Shen Tong's words made Jia Tuo and Xiao Jiale nod again and again.

Don't underestimate the name, this is the first impression, and the meaning it represents is completely different.

The reason why Shentong has such an idea is not without reason.

When Li Ning signed with Wade, he wanted to open up the international market.

However, several signature shoes are selling well in China, but in foreign countries, the sales situation is very bad.

The contract signed by Li Ning and Wade was given at the price of an international contract, but they could only sell the goods domestically. Obviously, Li Ning was at a disadvantage.

The popularity has not been achieved, and the global sales are not good either.

Why?

In fact, if you think about it, you will understand.

What about Wade's Way of Magic Night, Qinglong and so on, American culture doesn't like you at all.

This is all based on the domestic way of thinking, which is wrong.

Since we want to open up the US market, we must think according to the American way of thinking.

Even if you use the lightning of Wade's "The Flash", or even the green light of "Green Lantern", it may be more popular than Magic Night and Qinglong.

Shentong knows the potential of the Chinese market, but it cannot give up the international market.

After all, the 15 million reward clause also includes the reward clause for the global sales of personally signed sneakers.

Since there is a reward clause, it is still a dollar, so we have to take it seriously.

According to Shentong's suggestion, several legal personnel accompanying Adidas made changes to the corresponding contract content directly on the spot.

After repeated revisions three times, Shentong nodded and agreed to sign.

Gato, Adidas' director of marketing operations, can finally breathe a sigh of relief.

Under the gaze of everyone, Shentong solemnly signed his name on the contract.

Shen Tong, Falcao, Gatto, Xiao Jiale and others held champagne.

"Pleasant cooperation."

"wish all the best."

"Shredded!"

Between toasts and cups, the endorsement contract of Adidas was finally settled.

According to the arrangement, Shen Tong will shoot his first endorsement advertisement this weekend.

The first-generation signature boots are also under intense design and development.

Adidas' designers carefully measured Shentong's foot model on the spot.

"What's the use of this?" Shen Tong asked.

"In addition to developing the most suitable sneakers for your feet, we will also customize insoles for your sports habits." The designer replied with a smile.

It turned out to be like this.

Only then did Shen Tong understand why some stars had to take out the insoles when they took off their shoes to give to fans.

Originally, Shentong thought that the star did this because he was afraid that the smell of the insole would taint the fans, but now it seems wrong. This kind of customized insole contains many personal sports data of the athlete, which is a commercial secret.

Suddenly, Shentong had a glimmer of expectation for his new sneakers.

He has never worn a sneaker specially designed for him by an international brand.

It should be comfortable to wear.

When leaving Adidas, Gato personally sent Shentong to the door.

"Mr. Shentong, if you need anything, you can come to us at any time. This place is open to you 24 hours a day." Gatto said.

"Well, thank you." Shen Tong got into the special car of Adidas and told the driver his home address.

The car arrives downstairs at the apartment.

The door of the apartment.

"Shen, don't forget the time we agreed to shoot the commercial. The other party is a big guy. You are still a rookie, so don't be late." Before leaving, Falcao specially warned.

"Okay, David, don't worry about your mother-in-law, I understand." Shen Tong smiled and waved goodbye.

Jefferson came out of the room just as Falcao left.

Looking at the two big bags of Adidas sports equipment piled up at the door, Jefferson shouted in surprise: "Shen, are these all given to you by Adidas?"

Shen Tong smiled and nodded, and said, "That's right, it seems that the two of us don't have to worry about our sports equipment recently."

"Great!"

Jefferson immediately unpacked the boxes and bags one by one, and tried on his favorite sportswear, jackets and other Adidas products.

At this moment, Shentong's mobile phone text message rang.

[Dear Mr. Shen Tong, hello, your Citibank account received 7.5 million US dollars. The sender: Adidas Sports Goods. ]

Seeing 75 followed by 5 0s, Shentong couldn't help but sigh with emotion.

Do you think rich people are really happy?

Yes, you can't imagine the happiness of rich people.

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