The Fantasy Entertainment Empire

Most of the domestic animations nowadays are actually cooperative, and it is rare for such a website to buy out a work with a one-time investment.

The main reason is that it does not make money. If an IP is developed with full copyright, it is difficult to recover the cost only by relying on animation. In terms of screening, you can only sell the right to broadcast online, and it is basically useless to go on TV, let alone carry out cultural output.

In foreign countries, animations are made to sell the first broadcast on TV stations, online on-demand, plus the development of animation peripherals, comics, animation, movie games and other full-copyright marketing, and selling discs... This series of operation methods is already a very mature business model. .

But in China... Judging from the current status quo, it is basically impossible to play.

Take the first season of the "Full-time Master" animation produced by Lewen Group as an example. This is a relatively special work. There are a lot of advertisements embedded in the animation. The most eye-catching one is the Silver Arch fast food. At the same time, its peripheral development is already at the forefront of domestic animation.

But despite this, the total production cost and publicity investment of more than 20 million yuan still make their already very successful animation project unable to make ends meet.

However, for the Lewen Group, it is not a big problem. Although they couldn't recover the cost of animation, they strongly stimulated a wave of sales of original novels through animation. At the same time, after a great deal of enthusiasm for IP, such as mobile games, they went online immediately. In addition, keeping up with the production of online drama series is also a big source of money.

For them, the most profitable thing is to hype up the IP itself of "Full-time". There are many ways to monetize IP, and it’s not limited to animation. It’s not a problem for animation to lose money and make money.

It is precisely because of this that they are able to charge the animation producer a production fee of millions of dollars for an episode, and dare to invest a lot of money in various channels of publicity.

But now, 'Dimension Entertainment' is a self-developed "Special Events Task Force", but there is no money from the sponsor.

The main source of money for animation is content other than animation; however, in terms of market development other than animation, 'Dimension Entertainment' and Lewen, which are themselves large groups and prepare for the Penguin business group, have a huge advantage. gap.

Fan Zhe can't do any kind of game of full copyright marketing now, and because of the financial pressure of the company's start-up and insufficient funds, he has no patience to negotiate one by one, and slowly sell the screening rights to recover the cost.

Eager to cash in, Fan Zhe could only give up the long-term benefits of animation and choose to buy out.

Hot animations can attract a large number of users, increase website traffic, and promote the conversion of ordinary users to paying members; the increased capital investment of advertisers is an extremely high income. In addition, according to the cooperation method provided by Dimension Entertainment, it also includes discs and secondary authorization, which will be included.

You sell members on demand, place advertisements to make money, etc., I will not participate; the exclusive copyright is given to you, you go out to sell CDs, or sell the rights to other websites, or even sell it to TV stations. No matter, as long as you have the ability, the money is yours.

This is equivalent to, 'Dimension Entertainment' not only sold the right to show the animation, but also sold all the proceeds of the animation in a one-time buyout.

Of course, this is only the first season, and the agreement will not involve any content and copyright other than the first season of "Task Force".

This will make less money, but the time is fast, the capital flow is fast, and the company's development speed will naturally become faster.

It doesn't matter if the first film earns less money, the subsequent productions will make more money.

However, the model considered by Fan Zhe has greatly increased the difficulty of selling "Special Events Task Force".

If only the rights to show are sold, then anyway, the price of a drama is 300,000 to 500,000 yuan, even if it is a new series, the price is higher, and there are many people who can afford it; but the sale of animation rights is different, Fan Zhe’s asking price At about 400,000 for a single episode, the total price of the ten episodes of the first season reached 4 million.

This is a difference of ten times.

For those video sites, it costs four million to buy an animation? Even if the copyright of the entire animation is won, will it be able to earn back the money...

If the animation is popular, you can talk about anything; if it is not popular, if you buy the screening rights, you will lose hundreds of thousands of dollars, and you will be used to fill the content library, but if you lose millions... no matter where you put it, it will hurt your muscles. The bones may not count, at least the pain in the flesh is unavoidable.

This admission chip is a bit too big.

Under such circumstances, Kappa searched for several video sites, but few people showed much interest.

Kind of fucked up.

Kappa can only go to his old friend, Song Wenjie, a content director of Penguin Video.

Lewen Group is not a purely independent conglomerate. Their largest shareholder is Penguin Holdings, which, like Penguin Video, belongs to Goose Factory.

In other words, Penguin Video and Lewen Group are brothers.

But brothers have to settle accounts clearly, let alone one is biological and the other is adopted later.

Although both Penguin Video and Lewen Group belong to Penguin Holdings, they are two group companies that operate independently of each other and belong to different business groups, so they cannot really be counted as one.

Although Kappa and Penguin Video have close business contacts and good personal relationships, after all, he can't completely make the decision and has to listen to others.

After calling Song Wenjie, Kappa said, "Old Song, have you watched the video I sent you?"

"Look."

Kappa felt that something was wrong. He heard Song Wenjie say these two words in a cold tone.

"how do you feel?"

"It's quite interesting." Song Wenjie still had that flat tone.

"You old Song... How much are you going to pay for it?"

"I don't really agree to buy it." Song Wenjie said, "Even if I want to buy it, I will give you two or three hundred thousand yuan to buy the screening rights; or you can change it to an on-demand share. Buying the whole thing is too risky."

"Ah?" Kappa realized something was wrong, "Hey, this is different from what we said before!"

He and Song Wenjie had previously communicated with the work "Special Events Task Force". At that time, Song Wenjie agreed to buy it. Anyway, he is backed by the goose factory, rich and powerful, and it is an IP produced by himself. If you buy it, you will buy it?

But today...how did you change your mind?

"But at that time, I didn't know it was a film of this style!" Song Wenjie was also a little aggrieved.

"What's wrong with this style? Don't you also say it's interesting?"

"I think it's quite interesting, but the audience doesn't necessarily think so. This style is too niche. What if it gets cold after buying it?"

The kappa got anxious: "Hey, you old Song can't do this, it's too bad! This is our own IP, and the finished film has already been made, why don't you buy it and put it outside for others to broadcast exclusively? "

"This..." Song Wenjie also scratched his head.

Penguin produced its own IP, made it into an animation, and did not broadcast it by itself, but broadcast it outside. It is really outrageous. This does not fit the Penguin Group's pan-entertainment strategy.

Seeing a turning point, Kappa stepped up and said: "Buy it, buy it, don't you also have KIP for how many works you buy every year? Can you make up the number?"

"It's too expensive to make up the number..." Song Wenjie sighed, and said, "Oh, forget it... After you say that, what else can I do? Then it's up to you. But, it's settled , you can buy it, and the price will definitely not be too high."

"It's okay, try to be as high as possible, I think this film can be popular."

"Could it be popular?" Song Wenjie sneered on the other side of the phone, "I, Song Wenjie, just resigned and quit. If I jump from here, such a maverick film won't be popular!"

"Don't, don't..." The kappa smiled and scolded his mother in his heart.

——

Wait for another chapter