The Fantasy Entertainment Empire

If the art department worked hard overtime to advance the progress of the project, it was trying to cultivate internal strength, then the department led by Ye Jiayi, in terms of business, was attacking the city and looting the village.

Not to mention "Full Time", this work does not require Dimension Entertainment to work hard. Dimension Entertainment's current energy is still focused on the market development and promotion of the two works "Fantasy Three Kingdoms" and "Task Force".

The promotion of "Fantasy Three Kingdoms" has already gone through a wave before, and because of the cooperation and hype of "Datang Entertainment", the popularity has been very high.

However, after all, there is still a long time to go online. At present, Wu Jingtong's marketing department is doing more publicity work for this work, and is still trying to maintain the popularity, expectations and topicality.

It is the work "Task Force" that really puts more energy into it.

The content of the fourth season of "Special Events Task Force" will usher in the finale.

The content of this part has also expanded from about 15 to 20 episodes in the previous three seasons to about 25 episodes.

With the momentum of the finale, Dimension Entertainment has invested a lot of funds to carry out publicity campaigns and create popularity for the work.

At the same time, it is also negotiating with the premiere of a number of video sites.

In the end, three companies were negotiated for the premiere rights.

At the end of March, Penguin Video, Station B, and Youku will conduct a joint premiere, and the joint quotation of the three companies will reach 12 million yuan.

This wave has recovered a lot of money.

As for the subsequent rounds of broadcasting and the commercial development of peripheral copyrights, if we keep up with it again, it is not a big problem for the total revenue of the fourth season to reach the expected 20 million in the next six months to a year, and it is even a little more optimistic. It is estimated that it may hit more than 25 million.

Of course, all the premise is still based on the performance of "Special Events Task Force". If the broadcast results hit the street, the subsequent commercial income is bound to be greatly affected. At the same time, it will also deal a certain blow to the confidence of all partners.

Market confidence, this thing is invisible and intangible, but it is very important.

In the current domestic market, there are very few animation works that can be sold for more than tens of millions simply by selling the first broadcast rights. For most animation works, if they want to achieve such income, video playback is one aspect, and the income from surrounding copyrights actually accounts for a large part.

And the reason why people are willing to spend a lot of money to buy it is because the works of 'Dimension Entertainment' have always been successful.

From the two animations of "Full-time Master", to the three animations of "Task Force", and then to the animation of "Evolutionary 4.6 Billion Ensemble", all of them were successful without exception.

Just take "Task Force" as an example, although the style is small, and after it became popular, many works followed suit. However, those follow-up works are difficult to compare with 'Dimension Entertainment' in terms of production quality. At the same time, since the niche market in this area is always so big, after "Task Force" has seized a part of the market, other Similar works, under the premise that the production quality is not comparable, it is impossible to win the market back.

In the first three seasons of "Task Force", although each one is more expensive than the other, the audience is also gradually increasing. The video site that bought this work, no matter how expensive it is, at least it won't lose money. Even if the profit is not much, the user traffic it gets back is worth it.

It is this kind of confidence that gave many video sites the confidence to purchase the premiere rights of the fourth season at a high price.

They believe that even though the price is high, they won't lose money if they buy the works of 'Dimension Entertainment'.

However, if this confidence collapses... In the future, it may not be so easy for Dimension Entertainment to maintain the broadcast rights of animation works at a high price.

However, Fan Zhe, Ye Jiayi, and even the entire 'Dimension Entertainment' were not worried about this.

With the accumulated achievements of the first three seasons, the production quality of the fourth season has not declined at all after the internal review, and the title bonus of "The Finale", will the final season of "Task Force" hit the street?

Don't believe it.

At the end of March, when the results of the first broadcast came out, their confidence was indeed confirmed.

On the day of the first broadcast, the total broadcast volume of the three episodes within 24 hours reached more than 20 million, forming the best first-day broadcast performance of "Task Force" since the four seasons.

According to this posture, it is estimated that after the 25 episodes of the final season of "Task Force" are broadcast, the total broadcast volume will inevitably exceed 200 million, and may even reach a higher level.

This achievement can no longer be said to be a minority. It is difficult for many popular animation works with popular themes to reach such a height.

The 'Dimension Entertainment' company was up and down.

The excellent animation performance will drive the success of peripheral copyright marketing. From live-action dramas to games to merchandise sales...these things all have places to play.

If it weren't for this work, which has a relatively large children's mass base like "4.6 Billion Ensemble", and its own scale is relatively large, the commercial value may become even better.

But despite this, the marketing department of Dimension Entertainment has once again improved its judgment on the commercial value of "Task Force".

At present, a large number of comments on the "Task Force" have also appeared on the Internet.

"The standard of the fourth season is as good as ever, Dimension Entertainment, awesome!"

"Monkey monkey! I love monkeys! Going to have monkeys for monkeys!"

"The big guy upstairs, the appraisal is complete. I bet my wife, Miss Wu, there are women in this world who like monkeys?"

"It's the truth."

...

The popularity of the fourth season and the title of the final season all made "The Task Force" popular.

The style of "Task Force" is interesting, the dialogue is witty, and there are often stories with a lot of "connotation" jokes, which has become popular on social media.

This is what Wu Jingtong, the marketing director, is very happy to see.

He didn't mind adding fuel to the fire at all.

Jokes naturally have good publicity. Mobilizing various self-media forces, frantically promoting all kinds of interesting jokes about "Task Force" and screenshots of various "connotation" dialogues, forming a topical degree.

Once the topic becomes hotter, the popularity of the work will inevitably become greater.

In the final season, it's free to go crazy and make the final score as good as it can be.

It has to be said that Wu Jingtong's "topic marketing" and "joke marketing" strategies have been successful.

Some of the "connotative jokes" in the work of "Task Force" are quite popular, and it feels like it has spread from the animation circle. Even some celebrities, public accounts, and Weibo big Vs, when posting some content that is incompatible with the work "Task Force", will involuntarily use some jokes from this work, or use some An emoticon package from "Task Force".

‘Resurrection refresh, do you dare to believe it? ’, ‘Monkey Lord called you Le Se’…

Wu Jingtong was very pleased with this.

He happily scrolled through various comments on the Internet, and he enjoyed it a lot.

"This dude is quite interesting..."

"This guy is talented, let's see if he can dig him up for publicity!"

"This... damn it! Who is so vicious?"

Seeing a new comment, his face suddenly changed, and he swears.