The Director of Music Department

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"King Kong" was a big hit at the box office in North America, beating the Hollywood blockbuster "Monty Python" in the first week. The news spread to China, which naturally gave "King Kong" a lot of treasures and praises.

For many domestic audiences, it is also an honor.

And the most direct reaction is at the box office.

The box office of "King Kong" unexpectedly experienced a short-term decline.

At the same time, "King Kong" will start this week and will be released in island countries and other regions.

For this reason, many domestic film and television giants have also begun to sit still.

"Director Chen, what do you think of the craze for "King Kong"?" On the side of Shengtang Kyushu, Chen Hang was approached by Tang Mingkai, the president of Shengtang Kyushu. Obviously, the popularity of "King Kong" made them also start to move.

Tang Mingkai is the new president of Tang Kyushu.

"Monster movies, the risk is too great." Chen Hang was not so optimistic.

Because, to put it bluntly, the appetite of domestic audiences has been spoiled for monster movies.

At first, it seemed that audiences watched monster movies mainly for the special effects, and it didn't matter if the plot was bad.

But as there are more and more films of this kind, and the audience is also growing, they begin to have higher pursuits, and pure special effects can no longer satisfy their appetite.

As the routines of monster movies gradually took shape, Hollywood worked out a routine suitable for the market, which was used by most companies.

It was indeed very popular in the early days, but if you eat too much of the same thing, no matter how delicious it is, it will also be boring.

"King Kong" is indeed full of innovation, and it is probably because of this that "King Kong" can perform so well.

But Chen Hang, as a senior director, knows deeply that monster movies are a big pit.

Because, if you want to make a monster movie, first of all, if you don't use big special effects, no one will watch it at all, but if you do big special effects, then the cost will definitely be greatly increased.

""King Kong" has proved that domestic audiences still love monster movies, hasn't it? Besides, what kind of movie has no risk?" Tang Mingkai obviously doesn't think so.

In his opinion, the fact that a movie can sell well shows that there is a market for this type of movie.

And the movie itself is a high-risk investment, so the risk Chen Hang said was too high to convince him at all.

"Mr. Tang, in fact, Hollywood has produced a lot of monster movies in recent years, and many have been imported into China, but the box office is getting worse and worse. This shows that although there is a market for monster movies, audiences like them more. A novel story. And this is precisely the most difficult point!" Chen Hang shook his head and said.

Of course he knew that there was indeed a market for monster movies.

Or in other words, there is a market for any genre of film.

There is a market for romance films, drama films, horror films, science fiction films, etc., including monster films.

But the crux of the problem is that the film industry has matured after years of development, and the audience has also experienced the baptism of countless films. The routine is too old and will always be abandoned by them.

It is already unrealistic to eat a fresh trick.

"You mean, the script is the key?" Tang Mingkai heard what Chen Hang meant.

"Mr. Tang, in fact, the return on investment of monster movies is not very high, right? Even "King Kong" is the same!" Chen Hang didn't quite understand why Tang Mingkai couldn't let go of monster movies.

In his opinion, once a movie is made, there is no need to be limited to some popular movie types, and because of the cost of monster movies, the return on investment has not been too high.

Especially monster movies often require a long period. Huaxia Library

Tang Mingkai shook his head and said, "You are wrong. Once a monster movie is successful, the rate of return is astonishing!"

"Oh?" Chen Hang was a little puzzled.

"As far as I know, the cost of "King Kong" plus publicity, the domestic cost exceeds 1 billion Chinese dollars. According to the current box office trend of "King Kong", even if it gets 3 billion at the box office, in fact, at the box office In terms of share, it’s not too much, right? Overseas, don’t look at North America, it seems that the box office is high, but in fact, that’s relative. Moreover, movies like "King Kong" are not universal in themselves. "Chen Hang shook his head and said.

"No, Director Chen, the box office is only one aspect. You can see why I am so tempted by the data I just got." Tang Mingkai took out a data and handed it to Chen Hangdao.

Chen Hang took it with some doubts.

"Periphery?" Chen Hang asked in surprise.

"Yes, surroundings! I didn't expect it either. To be honest, when I got this data, I wondered if I read it wrong." Tang Mingkai said with a wry smile.

In fact, although Huaguo's film market is getting bigger and bigger, in fact, it is far from mature.

Why is the Hollywood film industry called an industry?

Because it involves a whole industrial chain.

It's not just limited to film production.

It also includes earlier DVDs, current streaming media, and a wide variety of peripherals.

As for the film market in Huaguo, although it has gradually formed an industrial chain, it is far from as mature as that in North America.

Because the audience in Huaguo has not yet developed the habit of buying movie peripherals.

Therefore, all along, there will indeed be some output around the film, but in fact, it has not been able to occupy a large share.

The box office share has always been the largest source of income for Huaguo movies.

However, the peripheral sales data of "King Kong" that Chen Hang obtained made him finally understand why Tang Mingkai was tempted.

"King Kong" was released for three weeks, including various peripheral products related to "King Kong".

First of all, in terms of authorization, according to the information, "King Kong" has already sold over 100 million in authorization fees.

And this is not the big head, the biggest head is the various peripheral products of "King Kong", such as figures, dolls, models and so on.

And a game adaptation!

Among them, figures, dolls, models, etc., within three weeks, the sales volume exceeded 500 million!

Yes, five hundred million!

This made Chen Hang a little surprised. You must know that the profits of this kind of movie derivative peripheral products are quite high.

Huaxin owns a factory for movie derivative products, and the profit of these physical movie peripheral products can even exceed 60%.

There are also game adaptations, which have always been the biggest source of income in domestic movies. Yes, many movies, film and television works, and game adaptations have always been the biggest source of income in the surrounding area.

Of course, in the case of "King Kong", it may be difficult for the game adaptation to exceed the profits of other peripherals, but it is certainly not too bad.

Therefore, according to the predictions of this data, "King Kong" will definitely break through 1 billion Chinese dollars in revenue in the end, regardless of the box office, and this is still a very conservative estimate.

The point is, this is only domestic, and overseas has not been counted.

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