The Director of Music Department

In fact, before the Rising Star Director Program, there were many support programs for new directors in China, and there were even large-scale ones, but the results proved that movies are really high-risk investment projects.

A lot of money was poured into those plans, but the result was very little.

But now, with this support plan for literary and artistic films, as long as there are literary and artistic films on the market, basically in everyone's impression, investors can vomit blood at a loss.

Many literary and artistic film directors in China, relatively well-known ones, have actually begun to gradually transform, and the films they make have become more and more commercial, which allows them to continue to attract investment.

But most literary films are still synonymous with losing money.

Because first of all, theaters will not wait to see this kind of movie that has no potential for big sales at first sight.

Therefore, the reporter's analysis has won the approval of many colleagues.

"Yeah, literary and artistic films, nine of the ten films lost, and one lost hematemesis. This is not just talking casually. Just say that director Sunglass Tang from Hong Kong Island is famous enough, right? But one of his films has won domestic and foreign audiences. Besides, as well as first-line stars from both sides of the Taiwan Strait and three places, it turned out that a film was filmed for five years. After it was released, it was indeed well received and the box office was not bad. Ten percent? I guess it's enough!" Another reporter couldn't help complaining.

There are many literary and artistic film directors in China, especially famous ones. Ma Qingshan is actually quite good.

That Sunglasses Tang is indeed second to none in the literary and artistic film circle. He doesn't need a script to make a film at all, and what's rare is that there are so many actors to accompany him through it.

But from a commercial point of view, this behavior is outrageous.

A big Hollywood director, working on a film for seven years is indeed a waste, but what really takes time for his film is the preparation time, and it is epoch-making when it comes out, making investors a lot of money.

However, after several years of filming literary and artistic films, the commercial benefits created are really very low. Although the films produced are indeed praised by many people, but in reality? A true classic that never seems to have been filmed for as long as the other?

Of course, fortunately, there are not many such directors!

But it also proves from the side that literary and artistic movies are a huge pit.

Although some directors in Huaguo are also very bad at making commercial movies, at least they let you die more happily.

"Who says it's not, but Wang Yifan and Huaxin are rich, they can afford to lose, and this time the momentum is so big, I guess it won't be too petty." Another reporter said.

"Actually, don't you think that the current domestic film market is indeed a bit strange? There are not a few bad films that sell well, and there are actually some good literary films, but unfortunately the box office is not strong."

"This is the market. Literary and artistic movies, don't count on the box office. If you count on the box office, what kind of literature and art is it? They are very high-end. If they are really going to sell well, are they still called literary and artistic movies?"

"But Hollywood has it, it's literary and can sell well."

"How many years have they developed? How many years have we developed? The maturity of the market is incomparable!"

Amidst the noise of the crowd, finally, the press conference officially started.

"Thank you all friends from the media for coming. I believe that everyone should have guessed the theme of today's press conference. I will not sell lawsuits. That's right, the theme of this press conference is the literary and artistic film support plan." Ouyang, the president of New Star Entertainment, the host Ming said with a smile.

"This plan was first proposed by Director Wang Yifan, so next, I would like to invite Director Wang Yifan to tell you about the support plan for literary and artistic films." Ouyang Ming said with a smile.

The media reporters in the audience applauded face-saving.

Wang Yifan walked up to the stage and said with a smile: "Some time ago, director Ma Qingshan's new movie "To Live" was finished, and I was asked to watch the sample, and we talked about the current situation of literary and artistic movies in China!"

"Everyone still remember that a while ago, there was a movie called "Heartbreaker", the director even knelt down on the spot and begged for the release of this movie, right?" Wang Yifan said with a straight face.

This is true, but it happened when Wang Yifan was filming "The Ring at Midnight" in the island country.

This matter was also reported by the media at the time. Although the theaters did arrange some films in the end, the box office was still not good at the time.

"A mature film market, I don't think there should be only commercial films and no literary films."

"So what caused the loss of the market for literary films?"

"As far as I'm concerned, it's because we haven't cultivated a group of audiences who like literary and artistic films, and that's why literary and artistic films almost mean losing money in the domestic market."

"And because literary and artistic films do not make money, this has led to the fact that investors no longer favor literary and artistic films, so it is naturally difficult for some literary and artistic film directors to get investment to make movies. Without high-quality literary and artistic films, the audience Naturally, you can’t see it, and you can’t talk about cultivating a group of literary and artistic film audiences. This is a vicious circle.” Naturally, Wang Yifan will not scold those literary and artistic film directors for several years. It’s unnecessary.

"So, I thought, if we support some real literary and artistic films regardless of cost, so that more in-depth literary and artistic films will appear on the market, will we be able to cultivate a group of literary and artistic film lovers?"

"That's why we came up with this literary and artistic film support plan!" Wang Yifan said with a smile.

"However, the natural audience of literary and artistic films is narrower than that of commercial films. This is a reality. It is the choice of the market and cannot be changed. But the question is, while the market for commercial films is growing substantially, why is the market for literary and artistic films shrinking again and again? "

"I personally think it's because of the lack of excellent films, there are really too few audiences have access to, and naturally such a market cannot be cultivated."

"So, Huaxin, Xinxing, Xingmeng, and Heroine Film and Television will jointly invest in this literary and artistic film support plan, and will provide 100 million a year to support this plan." Wang Yifan's voice just fell.

There was an exclamation from the audience.

100 million is really a lot.

Although I guessed that such a big battle would definitely not be a small fight, but 100 million a year is simply not too much.

"Everyone, please be quiet. However, literary films are different from commercial films after all, so we can predict the initial losses. We have investigated the current market. In fact, the production costs of literary films are generally not too high, unless It is a personal factor. Otherwise, literary films are usually feature films, and the production cost can be controlled at a relatively reasonable position. Therefore, for the time being, the upper limit of this plan’s support for each literary film project is tentatively set at 3 million. Of course , once the project is completed, as long as the project is completed within the expected time, Huaxin will give a certain amount of support in the publicity and distribution.”

"At the same time, this project will be cross-reviewed by a project review team composed of director Ma Qingshan and others..."

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