The Director of Music Department

Six hundred and nine. The spring of female films?

On the fourth day of the Lunar New Year, it was affected by a large area of ​​negative comments.

The box office of "Sunshine Sisters Amoy" has dropped, but the single-day box office is still over 100 million.

What's interesting is that Chen Hang's "Bloody Planet of the Apes", which was originally ranked first, suffered a sharp drop in the box office. The single-day box office revenue was only 148 million.

You know, on the third day of the Lunar New Year, the box office of "Blood Planet of the Apes" was still 180 million.

On the contrary, it was Wu Han's "Mojin Xiaowei: The Deep Sea Misty Cave", which was a latecomer and took the first place for the first time, with a daily box office of 150 million.

The third place is still "Sunshine Sisters", and "Rage to the Sky", probably the style of the film is a bit outdated, the box office of the day even fell below the 100 million mark, and only received 89 million.

The reason why the box office of "Blood Planet of the Apes" plummeted was actually because of the problem of scale!

According to the offline survey of the Huaguo Box Office Statistics Network, after "Bloody Planet of the Apes" was criticized for being too bloody, all family viewers, especially those with children, chose to give up "Bloody Planet of the Apes" and choose Several other videos.

This is almost unsolvable. The scale of "Planet of the Apes" was originally a big selling point, but don't forget that this is the Spring Festival, and many families will bring their children to watch the movie together.

In fact, this year is different from previous years. Although there are animated films released during the Spring Festival this year, they are all low-cost animated films. Although some family audiences will choose such animated films, this year’s animated films are due to the subject matter. Because of the reason, the film is compressed sharply.

On the fifth day, sixth day, and seventh day of the Lunar New Year, the box office trend did not change significantly.

But what is interesting is that on the seventh day of the Lunar New Year, the total box office of "Sunshine Sisters" surpassed "Rage to the Sky" for the first time, becoming the third in the total box office of the Spring Festival.

The media even used the title "generally ranked third" to describe "Sunshine Sisters Amoy".

Compared with several other big productions, "Sunshine Sisters" can only be regarded as an ordinary movie, but it is such an ordinary movie, but it has successfully counterattacked.

The most direct effect is that "Sunshine Sisters Amoy" made Li Mingjuan once again a popular figure in the spotlight.

At the same time, the term women's film was mentioned again.

In many people's impressions before, it seems that the upper limit of female movies is very low, but "Sunshine Sisters", which can be said to be very pure, only tells stories about women, and tells stories about the pure friendship of girls. It is almost guaranteed that this will be Li Mingjuan's another movie with a box office of over one billion after "Hitchhiking"!

The key point is that a movie like "Sunshine Sisters" is actually a kind of youth movie, but it has chosen a different way to choose a movie that simply tells stories about girls. There is no male protagonist in it, and even There are no male characters, but such a simple movie, such a purely female movie, ended up getting such a high box office.

This also caused many media to shout "youth films are still promising!"

In fact, in the past few years, youth films have almost been shot badly. Many youth films, as Chen Shuping commented before, only have routines.

There was a period of popularity. In those years, many youth films were released every year, and the box office was quite good.

But soon, youth films gradually began to lose popularity, because the filming is always a routine.

At that time, the media shouted: "The era of youth films is over!"

But now that a special youth film like "Sunshine Sisters" once again reached the box office of one billion, the media without any integrity began to shout that youth films are back.

Of course, the success of "Sunshine Sisters Amoy" actually has a lot to do with the schedule.

It can be said that "Sunshine Sisters Amoy" is not a traditional youth film.

We usually talk about youth films, but in fact, the audience is not so wide. Most of the time, its audience is younger.

But "Sunshine Sisters" is different. First of all, this is a flashback movie. When it comes out, the protagonist is not a young man, but a housewife who has passed away.

Some people say that "Sunshine Sisters Amoy" is a nostalgic book for all women.

Yes, "Sunshine Sisters" can actually be regarded as a nostalgic movie. In addition, the style of this movie is actually a comedy style. Although the ending is a bit sensational, it is undeniable that this is still a comedy movie.

What's more interesting is that although this movie tells the story of girls, it does not prevent male audiences from watching it, because it is still a comedy movie.

The hottest seven days of the Spring Festival stalls have passed. From the eighth day of the Lunar New Year, most people will start to return to work after the holiday.

For this reason, the box office market naturally fell back.

"Sunshine Sisters" had a total box office of 700 million during the seven days of the Spring Festival, but it took two full weeks to break through 1 billion.

"Sunshine Sisters" officially broke through one billion box office, and Li Mingjuan stabilized her position as the number one female director in Huaguo.

Then, Women's Film and Television entered the sight of countless female directors.

"Sunshine Sisters Amoy", as the first film of Heroine Films, can be said to be a good start for this new company.

In fact, there are not many female directors in China, but most of them hardly have the opportunity to be independent.

Looking at the directors' total box office rankings calculated by the Huaguo Box Office Data Network, among the top ten directors, there is not a single female director!

Even Li Mingjuan, who is known as the number one female director in China, is only ranked fourteenth on this list!

However, the appearance of Li Mingjuan brought about some changes.

Especially the emergence of "Sunshine Sisters Amoy", the impact can be said to be all-round.

First of all, the investment of "Sunshine Sisters Amoy", plus the cost of publicity and distribution, add up to only about 100 million yuan, which is really not a high cost.

The key is that the success of such a movie also proves that the market potential of this type of movie exists.

And the director who is most suitable for making this kind of movie is undoubtedly a female director!

According to incomplete statistics, during the period when the box office of "Sunshine Sisters" exceeded one billion, several major companies have signed contracts with many potential female directors, and almost all of the projects these female directors want to open are female films!

Naturally, the biggest beneficiary is Heroine Films, a film company that mainly shoots women's films. Needless to say, Li Mingjuan, Yang Qin and Yang Hong have also emerged with their own films.

Among female directors, they are all idol-level existences.

Especially for those female directors who are not trusted, it is obviously a good choice to join Women's Film and Television.

After all, here, they must have more opportunities than other places!

Regardless of whether it is a male director or a female director, since he has entered this industry, who would not want to become a great director like Li Mingjuan or Wang Yifan?

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