The Director of Music Department

On the first day of the Chinese New Year, most people in Huaguo will choose to go out with their families and go out for an outing. On the first day of the new year this year, the weather is sunny, which is a good day for outings.

But for those like Wang Yifan who have movies released during the Spring Festival, they have become even busier on the first day of the Lunar New Year.

On the one hand, we must pay attention to the film, and on the other hand, we must promote the film.

The promotion of a movie is never something that can be done all at once, but starts before the release, or even from the beginning of the movie project approval, until the movie is released, and after the movie is released, the same promotion cannot be stopped.

New Year's Day night.

The offline questionnaire survey team of Huaguo Movie Box Office Data Network began to haunt the entrances of theaters in major bustling areas, holding small gifts, waiting for the end of a movie.

The offline questionnaire survey service of Huaguo Film Box Office Data Network has won the favor of many film and television companies, because it has been proved that their on-site and offline surveys are more valuable than those data on the Internet.

For distribution companies and theater chains, this is very important.

For distribution companies, they need first-hand data before they can adjust their publicity budgets based on word-of-mouth and box office trends.

For theaters, this is related to their follow-up film scheduling and adjustment.

Of course, they definitely don't like the film's producers too much, unless the film's reputation is particularly good, otherwise, this kind of investigation is definitely not a good thing for them.

Soon a movie screening ends.

Spectators start coming out of it.

Because answering a few questions, you can get a small gift, or a key chain, or a doll, so many viewers are more willing to accept the questionnaire.

And they gradually got used to this kind of thing.

When Mu Nan and his girlfriend came out of the theater, they found the staff of the Huaguo Movie Box Office Data Network who were particularly conspicuous waiting outside.

Without him, these staff members are all wearing clothing with the trademark of Huaguo Movie Box Office Data Network.

"Let's go, let's go and see what small gifts are given in today's questionnaire survey." Mu Nan knows that his girlfriend has a small hobby and likes to collect those small things, and every time they watch a movie, after watching it, it looks good, so they just praise a few words, no If it looks good, just complain a few words, and then there will be a small gift, why not do it?

"What are you giving today?" Mu Nan and his girlfriend walked up to the staff of Huaguo Movie Box Office Data Network and asked.

"Gift a keychain today. Here." This is obviously not the first time this person has encountered this situation. In fact, it is also a good thing for them, because it will make their work more convenient.

"Wow, it's very interesting." Mu Nan's girlfriend looked at the small keychain with the word "Fu" shown by the other party with some joy.

"You two, what movie did you just watch? Can you help me with a questionnaire survey?" the staff member smiled.

"Laughing Heaven" directed by Lin Tao!" Mu Nan said.

The staff quickly took out a sign, found a QR code for the questionnaire of "Laughing Heaven", and asked Mu Nan and the others to scan it.

Compared with before, the current questionnaire survey is also simpler and fully digital.

Mu Nan and his girlfriend quickly took out their mobile phones and scanned the QR code skillfully, and then quickly completed a questionnaire survey of "Laughing Heaven".

Finally, it was shown to the staff, and then two keychains with the word "Fu" were successfully selected from the hands of the staff.

Soon other viewers came to do the survey.

The score of "Laughing Heaven" is not bad, but it seems that it is not as popular as Lin Tao's movies in the past.

"The routine is a bit old!"

"The laughing points are not as dense as before."

"Haha, it's pretty good, but the story is a bit nonsense!"

Because it is a real-time summary, Lin Tao and the others can also see the data in the background for the first time.

But the result made Lin Tao frown secretly, because word of mouth was not as good as expected.

Lin-style comedy does have its own style, but this style is a bit solidified, so Lin Tao made some changes in "Laughing Heaven", but for now, it seems that this change has not been successful.

However, compared to Lin Tao who just sighed, Cao Meng was a little confused.

In fact, Cao Meng was quite confident before, because he felt that this time he was really serious and put his heart into filming "New Royal Special Police". , word of mouth should not be too bad.

But what about the result?

After the first movie ended, the offline survey data of Huaguo Film Box Office Data Network gave Cao Meng a blow.

Especially those comments from the audience made Cao Meng's brain hurt even more.

"Hey, it's the old Hong Kong movie shooting method again, the feelings are enough, but the point is, what era is this, disappointing!"

"There is still sincerity, but the ability of the director seems to have not improved at all. Anyway, I am a little embarrassed to watch it!"

"Sure enough, it's another representative of a remake. This is the last time. There will be a sequel to this kind of old Hong Kong movie in the future. If I look at it again, I will be a puppy!"

The comments of these questionnaires and the comments of keyboard warriors on the Internet are completely different, because these people have actually watched the movie.

Moreover, it was a questionnaire survey conducted immediately after reading it. The data is authentic and credible, and there is no possibility of being publicized.

It is more convincing than those comments on the ticketing platform, because many comments on the ticketing platform can actually be publicized.

Cheng Hu and his son are also looking at this data.

"Father and Son Soldiers" is not Cheng Yulong's first starring role in the movie. After all, Cheng Yulong is Cheng Hu's son. With Cheng Hu's connections, it is not difficult to win resources for his son, but after all, he is not Cheng Hu, and human feelings are not Although it is useful, to be honest, those real high-quality resources may not really consider favors. After all, Cheng Yulong's external title is still Cheng Hu's son.

After all, Cheng Hu is already in his fifties, and he is different from other stars like Chen Dahua.

Cheng Hu has come through ups and downs in the past few decades, what has he not encountered?

Therefore, he is relatively calm, but Cheng Yulong is only in his twenties this year, and since he debuted as Cheng Hu's son, he has a very high starting point. Usually, everyone looks at Cheng Hu's face and takes good care of him. So when Cheng Yulong saw those comments and the harsh ratings, he immediately cursed.

In fact, Cheng Yulong can't be blamed for being unsteady, but some of these evaluations are really too stinging.

"Disappointed, everyone says I'm a hero, but why did I get here, but I'm an idiot!"

"Brother Cheng I's reputation is ruined, I feel sleepy watching it, eh!"

"Big brother Cheng is old and can't move anymore. There is no successor. Cheng Yulong is like a clown. He wants acting skills but no acting skills. He wants good looks but no good looks. He has the same face all the time!"

"Social society!"