The Director of Music Department

Although "127 Hours" is a thriller, the ending is that Qin Hao returns to his family. Although he still likes to go out and explore, he tells him where he has been every time.

The film was screened on demand, so for a small-budget film of this scale, there would naturally not be any premiere ceremony or the like.

As for the spot screening, in fact, no film critics, media, etc. were invited. Without him, the treatment of low-budget films was like this.

Don't think that these public relations costs are very small. In fact, if you really want to follow the regular screening of public relations, the money spent is definitely not a small amount.

The screening of "127 Hours" has a very good reputation.

Moreover, there were quite a few occasions when the audience applauded spontaneously. Such a scene happened in Su Zhen's theater, which made him feel flattered.

It turns out that when a good movie is made, the audience will really applaud.

In the past, he always thought it was the result of public relations, the applause bought by the film producer and distributor, but for the screening of "127 Hours", as the director himself, of course he knew that he really didn't do these things, that is, Said it was a spontaneous reaction from the audience.

And there are quite a few people discussing it out loud.

"It's awesome! Who said that there are no horror movies in Huaguo, and good movies can't be made with a small cost? This is it!"

"This is a real man! Although the story is simple, the filming is really good and full of sincerity!"

"The leading actor is a ruthless person! Just because of this, it's worth the price."

"It hurts like hell when I cut a leather bag, I can't bear to saw my hands!"

"It's worth the money, I'm still sweating with the air conditioner on!"

"This director is not bad. I don't know if there are other works before?"

There are not many scheduled screenings of "127 Hours", and there are almost no midnight screenings.

In Huaxin's theater chain, only about 100 screenings were arranged.

Soon the first batch of statistics came out.

For these 100 screenings, there were only 45 people on average per game, and the average attendance rate was about 30%. This kind of data is indeed not good, but you must know that the previous promotion of this movie was very limited, and the cost was also very low.

In addition, it was the first on-demand screening and it was a midnight show, so such a result is already considered a pass.

It was a small production like "127 Hours" that cost only 2 million yuan, and the attendance rate of the first film was not very good, so the arrangement of the next day's screenings did not change much.

However, on the second day of the screening, viewers who had watched the screening on the Internet mentioned the movie.

On the second day, the average number of people per game also increased, reaching 53 people per game. On the weekend, that is, the third day of the screening, the average number of people per game climbed to 70 again, and the average attendance rate was close to 50%.

The new four-day workday does not hold screenings. After all, it is a niche film, and the audience on weekdays has dropped sharply, which has affected the attendance rate of the screenings. The three-day screenings will continue on Friday, Saturday and weekend.

By the second weekend, after word of mouth spread, the average number of people per game had reached 98 people per game!

Many domestic audiences actually do not have high requirements for movies, especially fans who like to watch horror movies, in fact, their requirements are even lower, especially for domestic horror movies, their requirements are really not high , Therefore, although a movie like "127 Hours" is not a real classic, but because the movie is indeed not bad, they are praised by them instead.

Word-of-mouth is something that is really important sometimes. Even if the average attendance rate of "127 Hours" reaches 60%, in fact, this data is not high in prime time, but don't forget The screenings of "127 Hours" are all at midnight, which is scary.

After six days of screening, "127 Hours" has already won nearly 700,000 box office.

Compared with the production cost of only two million, it is already considerable.

Don't forget, this is only on-demand screenings, and they are all midnight screenings. Therefore, with such results, Huaxin also has higher expectations for this movie.

In fact, the results of screenings sometimes really can't explain the problem, but the results of screenings are good, and there is a large number of tap water in the absence of public relations and guidance, which is enough to prove that this film, although it is It is a niche, but among certain groups of people, it has gained quite a good reputation.

Moreover, although "127 Hours" is very small, the small audience means that the circle is not big, but their word of mouth is also among this specific group of people, so the effect is even better.

For example, in a group of 3,000 suspense and thriller fans, Chen Mao took the initiative to recommend this movie.

"I strongly recommend "127 Hours". It is the best domestic thriller of the year so far. The part that saw the hand scared me to death. I almost dare not watch it!"

What Chen Mao didn't expect was that there were fans who had watched this movie. After Chen Mao sent out a recommendation message, some people soon followed.

"It's the same recommendation, I also watched some movies, the sawing part is really awesome, it's okay to cut off an arm with a machete or an axe, maybe I can do it if I'm in a hurry, the key is to have it broken by Mr. Bones, then use a knife to cut bit by bit, this is too scary, too awesome!"

"I watched it the day before yesterday. To be honest, I didn't pay much attention to it at first. After all, it was a domestic thriller, but the result gave me a surprise. It really shocked me. I felt immersive throughout the whole process. Every struggle , Every time I chisel a stone, every time I drink water, every time I shout, every time I drink urine, the helplessness, suffocation, and despair are all deeply engraved in my heart!"

"I always thought that the two women at the beginning would save the male lead, but I didn't expect it to be a soy sauce character. In the end, I cut off my hand with a knife. How cruel!"

Several group friends who have seen it highly recommended it, and it also aroused the curiosity of other fans in the group.

"What movie are you talking about, what Sawhand?"

""127 Hours", one of Wang Yifan's top ten big-budget projects, he personally wrote the screenplay, and the one starring Qin Hao, to be honest, this Qin Hao, I really didn't expect that his acting skills are so good, I'm afraid of it .”

"Quickly tell me, what is this movie about, what about sawing hands?"

"Let me tell you, I couldn't bear the spoiler for a long time. Deng Chao's outdoor adventure was suppressed by a rock, and he was trapped in a mountain crevice for 127 hours. It was the same as the title of the film. Then he used a pocket knife at the end. Little by little, I cut off my own hands."

"I'm going, really? It's too cruel!"

"So that's what the title of the film means."

"I didn't want to watch it at first, but now that I read what you said, I want to watch it again."

"It's definitely worth watching. This movie has great warning significance. Looking at our current life, we will also encounter stones that hinder us, but it should not be as big as him. Most of us have intact limbs and healthy bodies. Only when we are cornered can you exert your full strength, live hard, work hard from now on, don’t wait until there is nowhere to go before working hard!”

The group became hot all of a sudden, and everyone was discussing this movie.

Many of the people in the group are fans of this type, and many of them joined more than one group, and then, just like this, "127 Hours" has become a small trend among this specific group. .