The Director of Music Department

The curtain of the Spring Festival stalls is about to open!

The means of the five giants are naturally more than that.

Normally, during the film's release, competitors slander each other, which is a very normal method.

But when it comes to this time, the five giants are a little confused.

First of all, Wang Yifan's "Luoyang Jialanyu", the two main protagonists, the male protagonist Chen Dahua, has reached this level of star, and he is really not afraid of being slandered.

Then there was the heroine, Dong Xian'er, and they were even more embarrassed to find out that this was not all slander, on the contrary, she could smear a lot, but they couldn't do it.

Why?

No reason, because I just can't, and I don't dare!

People may not care about those ordinary people who eat melons, but they definitely don't mind fussing with one of the five giants.

Then, the director, Wang Yifan, this is actually okay, but Wang Yifan is not good at being black, he has a golden body, and he spent a few years to become Principal Wang, so it's really not easy to be black.

So what can they do? Had to throw money!

Moreover, not in publicity, but in the most brutal way of throwing money, ticket compensation! The euphemistic name is: Give back to the fans!

Of course, this can be regarded as giving back to fans, ticket compensation, very simple operation, it can be said to be very rough, but the effect is indeed quite good.

In other words, it is actually equivalent to spending money to buy box office.

But the five giants can do this, but Huaxin and Wang Yifan can't, why?

Because the film schedule is already low, the method of ticket compensation is a bit tasteless.

The footsteps of the Spring Festival are getting closer and closer, and everywhere is filled with the unique flavor of the New Year in Huaguo.

This is the most special festival in the whole of China. Family reunion, sitting around the stove together, eating New Year's Eve dinner, and watching the Spring Festival Gala are a habit that Hua has developed over the years.

This year's Spring Festival stalls are also special.

Huaxin, who was besieged by the five veteran giants, didn't know what to think. Anyway, this time, the several companies are in tacit understanding.

Before it was released, there were no spot screenings, and they were very tightly covered. "Luoyang Jialanyu" also did not hold spot screenings.

Because the publicity fee has already been spent enough, and this time, no matter how good the word-of-mouth release of "Luoyang Jialanyu" is released, it can only be less than 20%, and this is already the ultimate that Huaxin can do.

It seems that among the four films, "Luoyang Jialanyu" got 18% of the film schedule, isn't it already high? But in fact, for the same film arrangement, the time slots involved are also very different.

Among the theaters of the five giants, "Luoyang Jialanyu" still has the lowest lineup, which occupies almost 5% of the screens, but these screens, these screens, without exception, are almost the most remote. worst time of day.

Therefore, in fact, the actual schedule of "Luoyang Jialanyu" is far lower than this figure.

Moreover, during the seven-day period of the Spring Festival, it is definitely difficult to obtain major adjustments in the film schedule of the theaters under the five major giants, so we can only place our hopes on the theaters under Huaying.

Of course, the premise is that "Luoyang Jialanyu" can stand out, at least, be better than the other films in order to be able to gain bargaining chips.

Say goodbye to the old year and welcome the new year.

With the sound of firecrackers exploding, the new year arrives.

For Wang Yifan, it also means that a new battle is about to start.

However, he and Huaxin have already done what should be done, so it can be said that everything is ready and only Dongfeng owes it.

Specifically, it still needs to be handed over to the market and the audience.

 …

Film critics in Huaguo do not have the privilege of being able to watch movies for free with the credentials of film critics like Hollywood.

Without him, since the advent of the media age, everyone can be a film critic.

Of course, there are usually only a few "authoritative" film critics, such as Zhang Weiming.

This time, Zhang Weiming was forced by his daughter to watch the movie with his family.

Of course, I watched Wang Yifan's "Luoyang Jialanyu". I can't help it, my daughter Zhang Rou likes it.

When "Fireworks Are Cold" was aired on CCTV, Zhang Rou played the single at home for a long time, let alone herself, even Zhang Weiming listened to it until her ears became callused.

After a family of three entered the theater, Zhang Weiming looked at it, couldn't help being a little surprised, and raised his hand to look at his watch. It was only 2 o'clock in the afternoon. Generally speaking, this kind of time slot is not a popular time slot, but the result of "Luoyang In this scene of "Galan Rain", the theater was almost full of people.

In another theater, Great Monk Ming Kong and Chen Liuli were also sitting in the theater, waiting for the screening of the movie.

In fact, because of the strong publicity, the song "Fireworks Are Easy to be Cold" has almost been repeated by countless people. Moreover, the lineup is not bad, and Wang Yifan's consistent performance is very good. At least there is no need to worry about the movie being too bad. Because the film schedule is really not high, "Luoyang Jialanyu" has a very impressive attendance rate in theaters in major cities.

Even in theaters in the hotter city center area, the tickets for "Luoyang Jialanyu" are almost sold out.

Of course, the high attendance rate now does not mean that the movie will be a big hit. This is due to the power of publicity, not the quality of the movie itself, so the specific thing is to watch the movie itself.

Similarly, the ticket compensation strategy adopted by the five giants has also achieved great results. Wang Yifan is indeed not bad, but Zhou Zhan and others are also quite strong in their own right.

Therefore, the attendance rate of these movies on the first day of the new year is quite high.

After all, in the original Spring Festival, it is almost impossible to see low-priced tickets, because this is a very popular time.

Therefore, the power of the ticket supplement during this period is naturally huge.

Movies that used to cost tens of dollars can now be watched for only nine dollars, which is very affordable for many people.

Moreover, it is not a bad movie, but a movie made by a great director. Although the director of the movie is not a star, but people like Chen Hang, Wang Yifan, Zhou Zhan, He Jun, etc., in fact, their names are already the name of the movie. A sign was made.

In other words, it is already a brand!

In the cinema, the official screening of "Luoyang Jialan Rain" started at 2 pm.

The noise in the movie theater gradually died away.

After the subtitles, a burst of festive voice came from the stereo in the cinema.

In the picture, in the city of Luoyang, a team of welcoming brides is carrying bridal sedan chairs and swaggering through the city.

Then the camera shot to a building, a girl was looking downstairs with her chin resting on one hand.

"I heard that the Jialan Temple outside the city of Luoyang is very popular. The monks in the temple are not only highly skilled in martial arts, but also very effective in asking for lottery. How about going up the mountain to find a marriage?"

Li Xiuniang couldn't help thinking.

The girl Sichun wanted to find a good marriage, so the next morning, when the sky was bright, she set off for Jialan Temple.

I want to go to the Buddha to seek a marriage.

It's just that she came too early.

At this time, the monks in Jialan Temple were doing morning exercises and performing martial arts in front of the temple. The young host stood on the steps with a serious and meticulous expression, correcting the mistakes of the disciples performing martial arts. monk.

The camera showed a close-up of the monk in cassock, who is played by Chen Dahua, Qin Zhanming, but at this time, he is still a monk in the Jialan Temple.

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