The Director of Music Department

Looking at the box office on Sunday, "The Mausoleum of Life and Death" almost showed a cliff-like decline, so it seems that it will definitely drop sharply again on Monday working day.

But as a result, the box office of "The Mausoleum of Life and Death" bucked the trend and rose against the trend on Monday, with a Monday box office of 38 million, ranking first.

Because the box office of "Too Deep into the Drama" fell normally, it only reported 32 million yuan that day.

So what is the reason for such an abnormal drop in the box office of "The Mausoleum of Life and Death"?

Back in time to Sunday.

Chen Jin is holding a fan meeting in Zhonghai. This is also a kind of roadshow in itself.

At the meeting, Chen Jin stood on the stage and sang high-pitched, while thousands of fans below shouted and screamed.

In fact, Chen Jin has already received news that the attendance rate of "Tomb of Life and Death" has dropped sharply today, so something must be done to reactivate the fans' enthusiasm.

How to do it? A normal road show may have some effect, but it is too ordinary.

Chen Jin has actually studied the mentality of fans very seriously, so he has made sufficient preparations.

Before coming, he deliberately turned on the air conditioner to the lowest level, and then took a cold shower, successfully catching himself a cold, which meant that Chen Jin was in a state of fever at this moment.

Then, I came to the road show while sick, and came to this fan meeting.

As a result, in the middle of the performance, Chen Jin suddenly passed out. Immediately won the sympathy of countless fans.

Many times, when diehard fans are fighting with other people, they always use: Do you know how hard our idols work? He insisted on going on stage with a fever of ninety-nine degrees.

Although Chen Jin didn't have a fever of ninety-nine degrees this time, it was indeed caused by a cold. As for passing out, it really doesn't need to be too simple, he still has some acting skills.

Then, Chen Jin was rushed to the hospital. His agent told the fans the results of the doctor's examination. Chen Jin had a fever because of too much work. In fact, he had already felt a little in the morning, but he didn't want to Let the fans wait for nothing, so they insist on going on stage, which eventually leads to falling ill.

Don't underestimate this, for Chen Jin's diehard fans, they have already been moved so much that they don't want to.

"Brother Jin works so hard for what? To promote the movie! For our fans, he fell ill for us, so we should do something for him."

Then, on Monday, many of Chen Jin's fans started to form a group to go to the cinema to watch a movie, for no other reason than to support their idol.

This is why on Monday, "The Mausoleum of Life and Death" starring Chen Jin was scolded in a mess. Obviously on Sunday, the box office fell off a cliff, but in the end, it ushered in the box office on the first working day Reversed.

Even Wang Yifan and Times Light and Shadow know that the other party is likely to hype the movie, but they have to say that this Chen Jin is really not that simple.

Although doing so will undoubtedly overdraw the fans' purchasing power, tens of millions of box office can be recorded after one illness, this illness is really time.

Don't talk about low-level tricks. When promoting movies, many people will do everything they can, because every movie ticket is a matter of stake.

Although "The Mausoleum of Life and Death" has been scolded, but you can't deny that Chen Jin's appeal can be said to be vividly expressed at this time.

You can criticize that the movie is made of shit, and the six screenwriters are not as good as elementary school students in writing essays. You can criticize Chen Jin for not having acting skills, or you can criticize him for not being dedicated enough, but it is undeniable that Chen Jin proved that he is really worth the five thousand million salary.

At least if "The Mausoleum of Life and Death" were performed by other people, it would be really difficult to achieve the current results.

So, whether it is a traffic niche or an idol star, why do they dare to offer sky-high salary? In fact, investors feel that it is profitable.

Although many people will say that this is bad money driving out good money, but for investors, what does this have to do with them?

Although many people are complaining about Chen Jin's illness, they also suspect that he is putting on a show, but it is useless. They are targeting his fan base, and you can't reason with them.

Of course, this method has its own effect, but the consumption power of the fan base is limited after all.

Therefore, after the reversal on Monday, the box office on Tuesday completely fell to the bottom, and even the box office on that day was less than 10 million!

It only got a daily box office of 9.68 million.

It can be said that the ups and downs came too fast.

However, for Chen Jin, and for the investors, it was enough, because the total box office of "The Mausoleum of Life and Death" successfully passed the 200 million mark!

At the box office, the cost has already been recovered, and everything else is net profit.

The box office of "Too Deep into the Drama" also continued to fall, and it only reported 28 million yuan that day, plus another 50 million yuan in the next two working days, and the total box office passed the 700 million mark. There is still a long way to go.

Basically, it is impossible to pass the billion mark, and the final box office will be around 800 million.

The box office after "The Mausoleum of Life and Death" dropped every day. On the last working day, the daily box office even fell below 5 million, and it only got 4.38 million box office.

However, at this time, "The Mausoleum of Life and Death" can already hold a celebration banquet. With such a bad film, it is definitely enough for Chen Jin to be proud.

Of course, this situation cannot last for too long. This time fans can pay the bill, but if the bad movies are made again and again, then the fans may not pay the bill next time.

Because although traffic stars are very popular, how long can this popularity last?

Of course, these are issues that Chen Jin should consider.

In fact, the big winner in the end was comedy director Lin Tao.

Although Lin's comedies have never played big productions, word-of-mouth has always been a pretty good existence among comedies.

And because "The Mausoleum of Life and Death" is too addictive, the box office can basically be ignored from the second week onwards. Although "Too Deep into the Drama" performed well, it gradually weakened from the third week onwards.

On the contrary, "Super Master" was released at this time, and it can be said that there is no competitor.

"Super Master" opened the box office of more than 70 million on the first day, and received more than 70 million the next day. Although it fell on Sunday, it successfully broke 200 million in the first three days of the weekend.

Many people couldn't help but laugh and say that Lin Tao is the real winner of the summer file.

In the next few days, although "Super Master" didn't say it was a hit, it was going steadily. In addition, it didn't have any heavyweight competitors. Therefore, after a week, the box office successfully broke through 400 million, and it was infinitely close to 500 million.

However, "Super Master" was released at the end of August, and there was really not much time left for "Super Master", only one week, and the school season started from the next week, and the student party began to return to school, starting in the second week , the box office began to drop sharply.

Of course, this is the normal state of the market. After all, the hottest summer vacation has passed.