The Director of Music Department

1439. Publicity and distribution

"Spider-Man" was once again a great success. It can be said that Wang Yifan's position is unbreakable.

Moreover, the official news has reported the grand occasion of "Spider-Man", this is the first time Wang Yifan has been on the official news.

This itself is also a weathervane.

Wang Yifan has already gilded himself, as long as he doesn't die, it can be said that no one can touch him.

On the other hand, domestic directors like Chen Hang, who are planning to enter Hollywood, also have their own thoughts when they see "Spider-Man" selling well.

For Chen Hang, it can be said that "The Truman Show" gave him a real ticket to enter Hollywood, but in the end, he failed.

So, this time, "Taken" can be said to be his turnaround.

Only success is not allowed to fail.

Otherwise, he probably would have no face to continue talking about going abroad to earn money from foreigners.

The schedule of "Taken" has been set, and two versions at home and abroad will be released at the same time.

Two shots per book, or a set shot, can be regarded as a feature of "Taken".

For a movie like this, it's hard to expect the audience to ignore skin color and nationality like "Spider-Man".

Because the background itself is different.

The domestic and foreign aspects are also very different in scale.

Wang Yifan, the publisher of "Taken" in North America, still chooses to cooperate with Mina Group.

No one else, because everyone has cooperated more times, and the Mina Group wants to get more shares of the Marvel Universe project, so they have always given very favorable prices in terms of distribution share.

Of course, the same is true for the other giants, but at present, the cooperation with the Mina Group is quite pleasant, and the other giants don't really care much about "Taken".

After all, Chen Hang is not Wang Yifan either.

Today is the "Taken" pre-screening publicity release planning meeting.

Mina Group is a media giant that includes TV networks, print media, film production, distribution, peripheral sales, and so on.

In fact, several giants in Hollywood are basically behemoths.

Not to say that Mina Group is just a film company.

This time, the release of "Taken" is a medium and low-cost label under the Mina Group that specializes in the release of grade A and below.

"Taken" is indeed not an A-level production, the cost and lineup, etc., can only be regarded as a medium-to-low cost category at best.

And it is the most common gunfight action movie, the most common genre, in fact, does not mean derogatory, but in the eyes of Hollywood film companies, the common genre is the most stable.

least risky.

This time, Orion Pictures general manager Schmidt Edson is in charge of the distribution of "Taken."

In fact, as the person in charge of Orion, Schmidt Edson would not be personally responsible for the distribution of medium and low-cost movies like "Taken".

The specific business is naturally carried out by specific personnel, but just asking does not mean that there is no need to know, and this time, Wang Yifan will also participate, so Schmidt Edson will naturally come forward in person.

He knew how much this Huaguo director was valued by the bosses of the group's parent company.

So, naturally, he wouldn't really ignore it.

In order to show importance, Schmidt Edson even came directly to chair the release planning meeting this time.

Both Wang Yifan and Chen Hang will attend.

In fact, in Hollywood, generally speaking, unless the director is big enough to release such a thing, most of the time, it is cooperation rather than leadership.

Chen Hang's coffee status may be very high in China, but here, Chen Hang really does not have such a big coffee position.

But Wang Yifan was different, when he sat there, no one could ignore his existence.

"Wang, can we start?" Schmidt Edson asked Wang Yifan with a smile.

Wang Yifan couldn't help but smile a little, shook his head and said, "I'm just listening in. You are the professionals in distribution business."

Of course, Schmidt Edson didn't really want Wang Yifan to preside over the publicity planning meeting, it was just to highlight the importance he attached to Wang Yifan.

If Wang Yifan really intervened, he would be embarrassed instead.

"Okay, Tony, how is the contact with the theater?"

Schmidt Edson immediately jumped into character, asking a member of the distribution team.

The man named Tony glanced at Wang Yifan, and then said: "Although "Taken" is only a medium-budget film, it is because this film also comes from Wang's script, and "Spider-Man" is not for theaters. It has brought huge profits, so theaters are willing to invest more resources in this movie, and for now, it is predicted that there will be no less than 3,000 premiere theaters.”

For a medium-budget movie, this can definitely be said to be the start of the day.

It can be said that the opening number of 3,000 theaters would never have been achieved without Wang Yifan.

Naturally, Wang Yifan knew that the efforts of the Mina Group must have a lot to do with it, in order to show their strength and tell Wang Yifan that even if it was a medium-budget movie, the Mina Group still had In terms of distribution, the ability is given to strive for the best treatment!

Chen Hang was also a little excited. Although the number of screens opened does not mean whether the movie is a hit or not, but first of all, this is a display of strength.

And today, if you want to get a high box office, enough screens are also crucial.

Then, Schmidt Edson made some research on the distribution situation in overseas regions, mainly in Europe and the United States.

The topic officially entered the most critical topic.

Publicity, publicity, publicity and distribution are naturally inseparable.

The pre-screening promotion and how to do it are also very important.

For example, Schmidt asked next: "Bill, have you decided on the promotional theme?"

Yes, the theme of the promotion, in many cases, the general direction of the promotion of a movie is also very important.

Because if the promotion theme is selected well, then it can get twice the result with half the effort, but if the selection is not good, then it will get twice the result with half the effort.

Spending the least money to achieve the best publicity effect is their pursuit.

"It's decided, because the content and themes of the movie are actually reflected in reality, that is, the cases of missing girls in North America and their families. I did some research. In North America and Europe, there are a large number of cases of missing girls. Most of them People, like the heroine in the film, flowed to music groups and drug cartels, some were auctioned on the black market and became veritable female slaves, and some were even tortured and killed for fun."

"When I was working in Europe, I heard people talk about this. It is said that some girls in Eastern Europe were kidnapped and auctioned, and then tortured to death alive. Some people paid for it for fun."

"So I think this is working well and attracting a lot of attention."

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