The Director of Music Department

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The "Spider-Man" movie box office sold like crazy.

In the first weekend, the box office directly exceeded 100 million in North America!

Although it is not uncommon for North American box office to exceed 100 million in the first weekend, it is also rare.

The box office of "Spider-Man" exceeded 100 million US dollars in the first weekend, but what is even more exaggerated is that it is currently released in many regions around the world, and the box office of the first weekend far exceeds the box office of North America.

In just one first weekend, the cumulative global box office of "Spider-Man" exceeded 300 million US dollars.

However, compared to the movie box office, the sales of peripheral products are even more exaggerated.

The surroundings of Spider-Man, such as posters, such as figures and dolls of the characters in "Spider-Man".

Another example is Spider-Man's suit, launcher, and so on.

And these are the most basic. At the same time, there are comics of "Spider-Man" and other peripheral authorizations.

These are the real big heads.

Even Wang Yifan couldn't help but click his tongue.

In fact, why the cost of superhero movies is getting higher and higher, but the box office has not seen much increase, but many Hollywood film companies are still eager to develop various superhero movies.

There is no other, because, unlike other movies, superhero movies, like anime, are the easiest to do in terms of peripherals.

Don't look at the previous box office of "Titanic", but in terms of revenue, it may not be able to compare with movies like "Spiderman".

Because, "Titanic" is a feature film after all, and although there are peripherals, such as the heart of the ocean, various posters, ship models and so on.

But compared to "Spider-Man", "Titanic" has a natural disadvantage.

Because, children don't buy those things, but they are very interested in various peripherals of "Spider-Man".

After the "Spider-Man" trial meeting, Matsumoto Universal and Mina Group increased the stocking of "Spider-Man" peripheral products.

But even so, in the early days of the film's first week of release, it was still sold out directly.

Stores across the U.S. have put up sold-out signs.

Even the most expensive Spider-Man peripheral hardcover commemorative edition set, worth as much as 5,000 US dollars, including Spider-Man's battle suit, launcher, and a series of gift boxes of peripheral products, are all sold like crazy.

What's interesting is that the best-selling peripheral products of "Spider-Man" are not Spider-Man figures or the like, but Spider-Man's battle suits!

Yes, Spider-Man's suit!

Because "Spider-Man" can be said to be a movie for all ages, family audiences account for a large proportion.

And many family viewers, after watching "Spider-Man", more than half of them will go to the movie peripheral store to buy at least a set of Spider-Man suits for their children!

And Spider-Man's suit is not cheap. It has to be said that Laomei's concept of spending money or consumption is indeed very different from that of Huaguo in many cases.

For example, Spider-Man's battle suit, a child's ordinary set without any other things, just ordinary tights, made into a battle suit-like costume.

A set will sell for 98 knives!

Not to mention, there are various versions of "Spider-Man" battle suits, the most luxurious ones cost several thousand dollars for a suit.

But still can't resist the enthusiasm of the fans.

In contrast, on the Huaguo side, on the one hand, the concept of consumption is different, and on the other hand, it is also because the people of Huaguo are relatively reserved.

They are not as showy as Laomei, so even if the price is much cheaper, even if the base is larger, the sales volume is still completely incomparable.

And in the same island country, in Europe, "Spider-Man" has become the hottest superhero at the moment.

These are the things that really make those Hollywood giants jealous.

What makes them drool even more is that "Spider-Man" is only the first part of the Marvel Universe project.

In the follow-up, according to Wang Yifan's plan, more than three superhero movies will be released every year, which is a great benefit, especially the peripherals.

It's not that if it's sold out once, it won't be easy to sell. On the contrary, when the movie is released, the merchandise will sell again, and the more popular it is, the more sequels it has, the better it will sell.

And many years later, the same nostalgic version can also be launched.

It can be said that there are too many things that can be excavated.

No wonder, on Ari's side, he was desperately spending money to create a channel.

That's strange, these beautiful Hollywood tycoons don't allow others to bake the cake at all, because this cake is too fragrant and sweet.

In fact, Ahri's Alliance Pictures and Empire Cinemas in North America also had ideas about "Spider-Man", but perhaps their parent company is indeed very powerful, but that can only be done in the nest. Li Heng.

Overseas, especially cross-border, alliance and empire theaters, as well as the distribution channels that Ari spent money on, are still far apart in strength.

Moreover, to be honest, Wang Yifan can imagine that if the peripherals are really given to Ahri's channels in North America, it is equivalent to a death sentence for Ahri's overseas entertainment strategy in advance.

Money touches people's hearts, when these benefits are enough.

Then you can imagine what kind of things they will do.

"Spider-Man" was a big hit, and other movies released in the same period can be said to be full of mourning.

Winner takes all is so thorough.

What's more, a superhero movie like "Spider-Man" hasn't appeared for many years.

But in fact, speaking of it, Wang Yifan is actually a bit embarrassed, because the first "Spider-Man" can be said to have incorporated the most essential parts, and when the second one wants to surpass the first one, he is really not sure. .

However, the second part has the base of the first part, so it won't be too bad.

Of course, Wang Yifan does not intend to continue directing the second film.

Many people may think that the peripherals of movies seem to be selling dolls, dolls, figures and the like.

But in fact, these are really only a small part.

And it's not the biggest.

Instead, the biggest problem is the authorization of various tricks.

I have to say that Laomei's market is well developed.

From head to toe, it can be authorized, such as hats, shoes, clothes, pants, etc.

There are also various pendants, pendants, key chains and so on.

All of these here require authorization.

And the license fee is not low at all.

Not only that, but the poster alone is not comparable in China.

There are also follow-up DVDs, TV rights, Internet rights and so on.

It can be said that the capitalists in Hollywood can't wait to squeeze out all the benefits that can be produced.

The box office of "Spider-Man" started the next week, and it also fell.

But the decline was very healthy.

Judging from the current trend, it is not a problem for "Spider-Man" to exceed US$400 million at the North American box office and US$1 billion at the global box office.

And this is a conservative estimate!

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