Super Tycoon

After the statistics of global mobile phone sales in the first quarter came out, Zhang Yang drew a key number in front of the name of the Samsung mobile phone.

Nokia's decline is faster than many people expected. In the first quarter, their sales did not exceed 100 million. The first quarter is also the financial report Q4 of many companies, which is the quarter that impacts sales.

Some old models from last year will be sold at a discount, and new models will be introduced to the market, plus year-end promotions, etc., which can create new highs every time.

But this time, Nokia failed. The king of sales in the first quarter was Zhiduoxing, reaching 123 million units. Zhiduoxing enjoyed the happiness of being the only one for the first time.

Nokia is second with 96 million units, and Samsung is third with 71 million units. This increase in speed also made Zhang Yang vigilant.

After Nokia fell to the top in the previous life, Samsung became the industry leader. Moreover, Samsung is the only one that has been the industry leader from the era of functional phones to the era of smart phones. Even in the era of smart phones in the previous life, Samsung was still the leader.

Although this rate of ascent is not as fast as that of Zhi Duoxing, the rate of increase is not low at all. After that, the manufacturers that improved quickly were all Chinese manufacturers.

Lianxiang, ZTE, Wanyan, etc. have all improved a lot. Huawei is a non-listed company and has not released financial reports, but according to the data obtained by Yangcheng Zhiduoxing from the China Mobile Alliance, it has also improved a lot.

However, Gionee, which was very prosperous last year, has declined this year. This is the fastest decline among domestic mobile phones. Among foreign mobile phone manufacturers, apart from Samsung, which has improved significantly, there is also HTC from Taiwan, while others such as Motorola, BlackBerry, LG, and Suni have declined in an all-round way.

These are the top 12 manufacturers in the world last year, and many positions will change this year.

"Old Duan, come to my office."

Two minutes later, Duan Yongping came over.

"Boss, what's the matter?"

"Yangcheng Zhiduoxing, this year's focus is to suppress mobile phone manufacturers such as Nokia. Now it seems that Samsung may take advantage of it."

"Look at Samsung's sales growth in the first quarter of this year, it's amazing. According to our market research, mobile phone sales will decline this year, because the number of users who replace 3G mobile phones will decrease significantly, and it may drop to about 1.5 billion units."

"This year, global smartphone sales will grow again, possibly close to 600 million units. Pay attention to this data. Samsung's smartphone sales growth rate is higher than ours!"

"I know that Samsung didn't sell many smartphones last year, so this growth rate can't fully explain the problem. But it can also prove Samsung's determination. They pay more attention to this market."

"They have seen the rise of companies such as Wanyan, Lianxiang, and HTC, and they know where the profit margins are higher and how to adjust the industry's focus."

"In the second half of the year, we will regard Samsung as the number one imaginary enemy, and we must not give Samsung a chance to rise. If we can only sit on the leader's throne for a short time, it will become a joke in the industry."

"Nokia will launch a smartphone based on Microsoft next month. They also want to play a dual-system strategy like HTC and other companies. Unfortunately, they are not as good as Samsung."

"Samsung launches different system versions according to different markets to meet the needs of the market. Nokia is planning to promote it globally, which is a problem.

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"So it is absolutely impossible for Nokia to stand up this year, and it will be the same next year. Samsung will become our biggest competitor in the future!"

Duan Yongping carefully looked at the report, it seems that this possibility is real. In fact, in addition to sales statistics, there are other statistics, including consumer satisfaction, failure rate, profit margin, growth rate and other aspects.

Samsung performed very well in many tables, even better than Nokia. If it is not that Zhiduoxing has surpassed Nokia, the only one that can surpass Nokia in the future is Samsung, which is even better than what Motorola did back then.

"Chairman, I think it is impossible for us to deal with Nokia and Samsung at the same time. After all, our focus this year is on the North American market, and we want to suppress Motorola and BlackBerry."

"However, we can win over allies and suppress these brands together with us. Our China Mobile Phone Alliance should also show its glory."

Duan Yongping suddenly discovered that China's major mobile phone brands and all product categories can just restrain other foreign mobile phone manufacturers.

Zhiduoxing manufactures both smartphones and feature phones. At present, cheap phones are beginning to decrease, and mid-to-high-end phones are the main products. Lianxiang is a dual-brand company. Lianxiang mainly promotes smartphones, and Bird mainly promotes feature phones, especially phones for the elderly.

Wanyan only makes smartphones, and has a good reputation. The combination of software and hardware is very good, and it is also outstanding in terms of sound quality and video playback.

ZTE mainly makes mid-to-low-end functional phones, and is currently finding another way to attack the African market. The African market was originally the domain of Nokia, and their low-end phones were very easy to sell.

Huawei is currently transforming from functional phones to smart phones, and has also produced a lot of cheap phones, including entry-level smart phones, and has the support of the government behind it, and its development is also rapid.

Although Gionee has declined rapidly, functional phones, especially elderly phones, are very popular. Their appearance design and advertising are very distinctive. It is surprising that cheap functional phones are advertised as smart phones, and they are very popular in rural areas. .

Coupled with the fact that HTC is now more and more supporting the smart multi-star system and reducing the number of smart phones with Microsoft system, their combination is enough to deal with other mobile phone manufacturers.

HTC is just vigorously developing the island country market, and together with Zhiduoxing, it will jointly deal with Suni mobile phones. As for the South Korean market, let’s give it up for the time being. There are Samsung and LG over there. The X4S, which has such a high praise rate from Zhiduoxing, sells so-so, and other mobile phone manufacturers simply don’t plan to enter.

Teaming up with Lenovo, HTC, and Wanyan to attack the smart phone market, suppressing the share of smartphones such as Nokia and Samsung, and also suppressing Blackberry by the way.

Together with ZTE, Bird, Huawei, etc., the main feature phones are promoted, especially some cheap and distinctive feature phones. This is more to snatch the market from Nokia and Samsung, reducing their profit margins and sales at the same time.

In this way, China's mobile phone companies will further explode, and foreign mobile phone manufacturers will definitely get worse. Maybe you can add Lei Dajun who just started announcing the launch of a mobile phone.

"Chairman, I'm going to discuss with Mingyong and come up with a plan as soon as possible. We let Nokia go down, but we don't plan to let Samsung go up. In other industries, we can guarantee more than 60% or even 70% of the market share."

"In the mobile phone market, even if we lower our target, we have to reach half? One third. This is our target for this year. This year, the sales volume I set for Chen Mingyong is 500 million units. We want to create a historical record!"

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