Super Tycoon

Sure enough, a month after the launch of the X3M, Nokia announced that their new smartphone, the 5230, will be available in the fourth quarter. This is Nokia's third full touchscreen phone.

And their pricing once again shocked other manufacturers. 149 euros in Europe, 179 dollars in North America, and 1400RMB in the Chinese market, creating the lowest price for new smartphones.

3.5-inch touch screen with 16 million colors, equipped with Symbian S61 architecture, supports gravity sensing, distance sensing, GPS navigation function, etc.

Memory only, support up to 16G expansion card. Other functions, etc., are similar to Zhiduoxing X3M.

Except that the memory is a little smaller, other parameters are almost the same as that of Zhiduoxing X3M, and even the standby time is similar. Of course, the difference in software is still very large.

It’s just this price that instantly attracted the attention of many consumers, and even many consumers who originally planned to buy the X3M have changed their minds now that it’s cheaper.

Fortunately, Nokia's 5230 will be available in the fourth quarter, giving Zhiduoxing a buffer time. But other mobile phone manufacturers found that they could not achieve such a low price.

Because they lack many technical patents, and they have to pay to use the system, it feels that Zhiduoxing and Nokia are using software profits to subsidize mobile phones and crowd out other competitors.

Even some mobile phone manufacturers are preparing to sue Zhiduoxing and Nokia, saying that they are unfair competition. Among them, the happiest dancer is Suo Ai.

Since Suoai announced that it would withdraw from Symbian and no longer launch Symbian mobile phones, the sales of Suoai's mobile phones have been declining steadily. Nokia also launched several new mobile phones for Suoai's mobile phone styles. It doesn't matter how well it sells, as long as it doesn't sell well, it's fine.

From Soai's point of view, a proper act of revenge is still allowed by the market. But Nokia, as the leader in the mobile phone industry, is still playing price wars!

Not only Nokia is targeting Suoai, but Zhiduxing, Samsung, LG, etc. are also targeting Suoai, and even some mobile phone manufacturers in the island country are also targeting Suoai.

This also led to Suoai not having a best-selling model. Every time it launched a product, it was not liked by consumers, and its sales continued to decline, just like Motorola.

Suoai was once ambitious. The two mobile phone giants cooperated with the intention of becoming the number one in the industry. Unexpectedly, they still went downhill.

In the final analysis, the reason is that both Souni and Ericsson want the right to speak in the company, which can be more beneficial to the parent company.

For example, for a technology with the same function, people from Ericsson think that they should use their patents, while Sunny thinks that they should use their own patents. It is the same for Suoai, but it is different for the parent company.

Suoai is caught in frequent infighting, and the design is getting worse and worse, never new. Because the designers of Sunny believe that the appearance of the product is not important, and the performance of the product is what consumers pay attention to.

But they also don't think about it. The performance of many mobile phones is actually similar, and the appearance is the reason why many people make up their minds. Especially female consumers, they even pay more attention to appearance.

Some people also say that designers in the island country are basically men, so they often don’t consider those issues. They even think that women rarely use mobile phones, because most of them are housewives, and a landline is enough.

In the middle of this year, Suoai is also preparing to launch a smart phone with a relatively low price, equipped with Microsoft's WINCE system, hoping to regain its strength,

Let Suoai take off, otherwise Suoai may not even be able to keep the sixth position this year, not to mention returning to the top five.

In the mobile phone industry, basically the top five jointly monopolize more than 80% of the market share, or even higher. It also means that the market cannot actually accommodate too many brands and manufacturers, not just the mobile phone industry, but other consumer electronics industries such as the PC industry seem to be the case.

The gap between the top five and the latter is very obvious. In some industries, there are not enough five companies. For example, in the game console industry, there are actually only four companies and brands that are known to most consumers, and the fifth It's Sami, who specializes in arcade machines and belongs to Zhiduoxing.

Today's ranking in the mobile phone industry is Nokia, Zhiduoxing, Samsung, LG, Motorola, Suoai, Lianxiang, HTC, Blackberry and BenQ.

In Japan, Sharp, Songxia, NEC, etc. all fell out of the top ten, and other domestic manufacturers in China also lost their voices. If BenQ hadn’t relied on the channel of Ximenzi, I am afraid that the tenth position would not be guaranteed.

But the bottom five combined, the sales volume is not as good as that of the Nokia family, and it is not even much better than Zhiduoxing.

Everyone is saying now that Suoai and Motorola are the two mobile phone giants that have declined the fastest after Ximenzi, and they may not be called giants in two years.

Lianxiang and HTC are eyeing each other at the back, and the front continues to widen the gap. Soai has to find a workaround, hoping to regain its reputation and increase sales through a cheap smart phone.

Otherwise, if they continue to fall like this, they will not even be able to keep the island market.

But who would have thought that Suoai's new mobile phone has just been officially announced, and Zhiduoxing X3M has been officially announced, and the price is only half of theirs, but the performance is not much weaker.

All of a sudden, Suo Ai's new smartphone won't be able to sell anymore. They originally considered reducing the price, but when they thought about the price reduction of Apple mobile phones, they were criticized and lost a lot of money because of the price reduction, so they decided to survive.

After finally reversing the situation of being suppressed by Zhiduoxing, and wanting to reverse word-of-mouth in the island market through joint promotion, Nokia's 5230 is on the market again, and the price is cheaper.

One can do it, and they can still say that Zhiduoxing relies on China's cheap labor, but Nokia's factories are all over the world. How can this be explained?

In the first half of this year, Soai's sales volume was less than 30 million units, only about half of last year's. The new mobile phones in the second half of the year not only failed to reverse the decline, but became unsalable again, which made their funds stretched.

Motorola managed to get the order from the US government, and bit off a piece of meat from BlackBerry. Suoai is completely eating away at the market by other manufacturers, especially HTC. Everyone is originally in the Microsoft camp, but HTC supports Zhiduoxing at the same time. After the mobile phone, it sold even better.

Depending on the situation, in the third quarter of this year, Soai's mobile phone sales will continue to decline, and its market share for the whole year will not exceed 5%, which is a much lower drop than last year.

Especially at this time, Ericsson's shareholder representatives began to reprimand Souni's shareholder representatives. At least when Ericsson's representative was in power, Soni was still the third in the industry, and now, the sixth is almost impossible to keep!

Not only did the company fail to increase profits, but it fell into a loss. If this continues, it won't survive for two years!