Super Tycoon

In the past two years, Zhiduxing has launched Z5S, Nintendo has also launched NDSL, Suone has launched PSP2000, and Sega Bandai has launched DB3. No one wants to give up the handheld market.

Unfortunately, apart from Nintendo's NDSL, the handhelds of the other two game console manufacturers are still not easy to sell, and they are losing money and making money.

But it is undeniable that they have indeed made a lot of noise and have cultivated a group of fans. Maybe in a few years, they will have a chance to turn around.

Zhiduoxing's Z5 series accounted for more than 60% of the market share of this generation of handhelds, Nintendo's NDS series also accounted for nearly 30%, and the remaining 10% was divided between Sega Bandai and Sunny.

However, Zhang Yang was still dissatisfied with this ratio. What he asked for before was more than 65% of the share, which was obviously a little short.

However, this year's goal cannot be lowered, and a minimum of 70% of the market share is guaranteed. After all, Sega Bandai and Sunny's handhelds can no longer be sold. Especially after the new generation of handhelds was introduced to the market, Zhang Yang hoped that Sega Bandai and Sunny would quit the handheld market completely.

For the Z5 series, the handheld hardware of Zhiduoxing also has a net profit of more than 10%, which has earned a large amount of profits for Zhiduoxing Group.

The related game software is also the best seller. It has reached 9:1, not far from the goal of 10:1, and it will definitely be achieved in the future. This is what makes Zhang Yang satisfied.

Sega Bandai and Suony’s handheld game prices dropped again and again, which also increased their ratio a lot. Suony announced that the ratio of their games to handhelds has reached 5:1, and Sega Bandai also has 4.5:1. The Nintendo side is 7:1.

If they can reach 5:1, they can make money. Suony means that their PSP series can break even.

However, this statistic is only available when the sales volume of handheld devices exceeds 20 million units, and 000, with a total sales volume of less than 20 million units, must still lose money.

Zhi Duoxing has already found out that the three game console manufacturers plan to launch a new generation of handhelds again, but they haven't announced it yet.

But according to Zhi Duoxing's calculations, their cost will definitely not be low, and the price will not be cheap.

This time Zhi Duoxing was cruel, the handheld hardware was not profitable, and even planned to lower the price of the game software. Anyway, most of their game software is downloaded directly from the official website, saving a lot of sales costs.

If the cost of sales decreases, then this part will be directly transferred to the players, and the profit margin of Zhiduoxing Group will not decrease. In this way, let's see if the three game console manufacturers can hold it.

"Junsheng, this handheld sales is very important. I won't emphasize it to you anymore. I have already mentioned it at the meeting. In terms of game software, I hope to have a stronger expressive force and attract more players."

"There are also porting of some previous games, refurbishment and upgrading of old games, etc., which must also be done well. You can communicate with some game manufacturers in advance to let them prepare."

"This time, some game manufacturers who have been wavering before have to make a choice, whether to support us or support other game console manufacturers."

Li Junsheng looked at Zhang Yang: "The chairman wants us to have more exclusive games this time? That would increase the cost a lot, and it would be inconvenient for us to lower the sales price."

Zhang Yang smiled: "Give them a guide price. Don't we have internal game ratings? Different ratings, the game price cannot be higher than our guide line, otherwise it will be banned from selling on our platform.

"

"We are the first to launch a new generation of handhelds, with unparalleled hardware performance. Other manufacturers are at least one to two years behind us. What is the difference between this and an exclusive game?"

"Haven't we supported so many small manufacturers, and it's time for them to make contributions. We support them in the hope that everyone can make money together, instead of letting them rely on us to make money."

During the economic crisis in the past two years, many small software manufacturers went bankrupt, and many almost went bankrupt. Zhiduoxing selectively supported some small manufacturers and turned them into second-party game manufacturers.

Zhiduoxing's game platform is the largest game platform in the world, and many game manufacturers rely on Zhiduoxing's game platform to turn around.

Moreover, Zhiduoxing Group lowered the price of the mainframe to ensure software sales and profits, and those manufacturers should also make some concessions.

At least the conditions given by Zhi Duoxing are much superior to those of Nintendo. If they choose to support other game console manufacturers such as Nintendo now, they will definitely not make so much money.

Only on Zhiduoxing's platform, they can have game masterpieces that have sold tens of millions of copies. On other platforms, a few million copies is considered the best.

Because the sales base of game consoles of other game console manufacturers is low, in addition, many games are regional and have different cultural backgrounds, and the Zhiduoxing platform has the fastest growth rate in China. This is something that many game manufacturers cannot give up.

Zhi Duoxing's strategy before was too gentle, this time it should be a little tougher.

"Okay, I understand. I will go to discuss with some major manufacturers, and I will let others give some advice to other small manufacturers. I believe they know how to choose."

Those small manufacturers are not irreplaceable.

At the beginning, Nintendo imposed a sanction that almost bankrupted a top game manufacturer. Although at that time the game needed a disc as a carrier, the cost was not low. But now many game manufacturers are also operating in debt, relying on bank loans to operate.

Once their games are unsalable, the company's capital chain is likely to be broken.

"Not only handheld games, but also the games on the next G4. Didn't Soni and Sega Bandai announce that they are about to launch motion-sensing games? We just launched G4 when their game consoles were upgraded, so that It's up to the consumer to make a choice."

"Should we choose us with good performance, fun games, and a large number of games, or choose other game consoles."

Li Junsheng thought for a while: "Chairman, how about lowering the price of our G4? This will make it easier to sell, just like Nintendo's WII."

"Now G3MINI is selling well. It is not a problem for the sales volume of the series to exceed 180 million units. We are trying to hit the historical record of 200 million units."

"At the same time, the price of our G4 is also more affordable, coupled with our new design of the handle and various new peripherals, it should be able to give other manufacturers some blows again."

"We only need to provide the most basic equipment on the game console, and other peripherals need to be purchased additionally, so that the cost can be reduced, and the performance will not be lost."

"The PS3 has hit the street, but Sega Bandai has risen instead. This time we plan to reduce the sales of all game console manufacturers to less than 30 million units, and our goal is to exceed 200 million units!"

"On video game consoles, we also hope to achieve a market share of 30-70%, and we account for 70%!"