Super Tycoon

By midnight, the party broke up and everyone went off to rest. It's just that when many people left, they brought their female companions with them, and these female companions were not brought by them.

Zhang Yang returned home alone, took a good rest, and became energetic again the next day.

This time Zhang Yang did not leave Silicon Valley soon. He has just become the chairman and has to deal with the company's affairs.

The assistant here, Owen, put some documents on Zhang Yang's desk: "Boss, the red folders are for urgent processing, and the blue folders are for non-urgent processing."

"En." Zhang Yang nodded and picked up a red document.

This is a report on the adjustment of the AMD microprocessor market, especially the microprocessor used in portable devices, which is expected to decline significantly this year. The most fundamental reason is the shrinking market of many products.

The first one is PDA, which used to be the preferred portable electronic device for many business people. The PALM system was also famous and had a very high market share.

Even in the smartphone market, its share was once the number one, higher than that of Symbian and Microsoft combined. At that time, BlackBerry was not even ranked.

Unfortunately, with the rapid development of smart phones, the market for PDAs with high prices and weak functions is getting smaller and smaller. Why buy a PDA when you have a smart phone?

The smart phone market supported by the PALM system is also shrinking rapidly. It is estimated that it will disappear completely in two years, mainly due to the lack of support from major mobile phone manufacturers.

In the past, there were tens of millions of PDAs in the market each year, but now it can’t even reach millions. Last year, only more than one million units were sold. This year, it should be mainly to clear the inventory, and no company will take the risk of launching new models. .

The main product of the second portable device microprocessor is smart phones, which is growing, but ARM is also very competitive. Although the market is growing, Chaowei has not been able to get more, and there are other hardware manufacturers. competition.

However, as the market for smartphones and other smartphones expands, it should improve next year. There are also companies such as Wanyan and Lianxiang, which also purchase their chips.

The third is the handheld game console, which was once the largest market direction. But now the Z5S is selling well, and other manufacturers have chosen the ARM architecture, which also makes Chaowei Yingwei a little depressed.

Obviously theirs is better, but those competitors seem to be different from Zhiduxing, so they purchased chips from other companies. As a result, except for Nintendo, Sunny and Sega Bandai's handhelds lost money, and they couldn't even save their capital.

I heard that it is planning to launch a new model in the next two years, but there are not many fans looking forward to it.

Zhang Yang has no good solution to this point. The Z5S just runs a bit faster than the Z5, has a bit more memory, and the touch screen effect is better. There are not many other improvements, and the game development platform has not changed.

Therefore, the sales volume of Z5S is not as good as that of Z5, which is certain.

When the Z6 appears, it may be able to have some effect, but it will not work until next year, when the joint development with the G4 will be carried out.

Nowadays, video game consoles are not pursuing how many bits to improve, but to improve the picture quality, visual effects and motion control methods.

However, Zhang Yang provided the company with a new direction, that is VR. This was once put on the agenda by many companies, but was later abandoned because of technology.

This kind of game equipment in the previous life,

It was developed very well at one time, and it is easier to immerse people in it than traditional game consoles.

But it is also limited to technology, and it will be introduced to the market after G4. It has been developed for a period of time, and the progress is not great, and the money is still spent.

However, the product that has the greatest impact on Microprocessors for portable electronic devices is MP4, which has already declined.

Last year, sales fell, but not by much. Many manufacturers thought that the global economic downturn caused the market to shrink.

But this year the economy began to recover, and the sales of many electronic products, especially mobile phones and smart phones, skyrocketed again. The sales of digital cameras also increased a bit, but the sales of MP4 continued to decline.

The most fundamental reason is that the function of MP4 has been replaced by smart phones.

Compatible with all MP4 functions on the smartphone, although the price is more expensive, it can also be used as a phone. For two products with overlapping functions, one of them will be eliminated, and the ones eliminated are generally those with fewer functions.

In fact, when the MP3 player was born, this product has been more than ten years old.

From the very beginning, it can only play audio, but it is still big, with low memory, and even uses ordinary batteries. Later, it can play video, and is compatible with multiple formats. The size is getting smaller and smaller, and the memory is getting bigger. Using embedded Lithium battery, etc.

Now, the size has become larger again, but it has become much thinner, and the weight has begun to decrease. External speakers and cameras have been added to it, and e-books can be read.

It's a pity that due to technical limitations, it still cannot replace digital cameras, otherwise the lifespan should be longer.

Originally, this product can last for a few years, at least it will not go downhill so quickly, because of the emergence of tablet PCs, the MP4 market has once again shrunk.

For those who like to watch videos and read e-books, tablet computers have larger screens and good portability. For those who like to listen to music, a mobile phone is enough.

Not just smartphones, ordinary mobile phones also have the function of audio and video playback, and the price is very cheap.

Even though the price of MP4 keeps dropping, the best ones are only in the early 1,000 yuan, and fewer and fewer people can buy them.

Some people say that because too many people do this, the market is rapidly saturated, and even some low-end products have affected the sales and profits of high-end products.

Cheap low-end MP4, priced at dozens of RMB, the gap is too big.

Now the MP4 market is declining rapidly. It is estimated that in another one or two years, this product may become uninterested.

Zhang Yang signed the document, agreeing to temporarily reduce the production of such chips, while doing in-depth development for smartphone chips.

In the next few years, the growth rate of smartphones will be very rapid. When 4G becomes popular, traditional feature phones will basically disappear.

At that time, there will be many new application software, especially social software. Even many elderly people in their 70s and 80s can use smart phones.

Looking through other documents, Zhang Yang's speed is much faster. Some documents contained very little content, and Zhang Yang already knew some things, so he simply glanced at them and signed them.

After working here for a week, Zhang Yang left. Just wait until the next quarter's board meeting, and he can come over again, and other things can be reported by video.

However, he did not leave North America, but came to New York, waiting for Li Zeju to come over and discuss joint investment.

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