Super Tycoon

(); Apple is in a meeting at this time, and all the executives are not very good-looking, because their mobile phone products hit the street.

Originally, they thought that with their own technology and the advantages of the operating system, they would definitely be able to develop well in the field of smartphones. Blackberry, which they didn't pay attention to, can have a good market share, and they can definitely do better.

I didn't know that the mobile phone was launched last year, and the estimated sales volume was adjusted from 5 million units to 3 million units, and finally adjusted to 2 million units, but the result was still not reached.

Although they only sold it for half a year last year, they can't only sell 1.7 million units!

There are also many users who say that their mobile phones are not worth that price at all, and they are completely fooling consumers. They then dropped the price, discontinuing the 4G version and lowering the retail price of the 8G version from $599 to $399.

The drop of two hundred dollars did not increase the sales much, but it made the sales of mobile phones break through one million units with difficulty.

But the consumers who bought it before quit, and you only bought it for two months, and you reduced the price by two hundred dollars? Isn't this a joke!

So Apple announced that it will compensate old users and give a $100 product purchase discount. This time it was attacked again, because Apple didn't actually come up with anything.

It feels like I gave you a hundred dollar coupon, but you can only buy some of the products I specify, and I still make money later.

Among them, Blackberry and HTC are the most aggressive. They don't want to compete with them in the market with another smart phone brand.

This price reduction also lets all consumers know how much Apple originally wanted to earn from them.

I don't know who revealed the cost price of the Apple mobile phone. The production cost of the 8G version is only about 150 US dollars. That is to say, the Apple mobile phone is now selling for close to 400 dollars, and if it is sold to dealers and retailers, there is still double the profit!

This kind of news has caused a large number of Apple mobile phones to be sold out. Fortunately, they originally produced not many, only two million units, and they are trying to sell them.

At the beginning of this year, they upgraded the hardware of the product again, from 8G to 16G, and the retail price was also reduced to $199, all in the hope of getting back the funds as soon as possible to make up for the loss.

I thought this low price would always attract consumers, right? But consumers will not buy it, who knows if the price will be reduced again in two days?

Moreover, the battery of this mobile phone cannot be disassembled, and its functions are relatively weak. It is far worse than Nokia, Blackberry, and Zhiduoxing. It is shameless to call it a smart phone.

Isn't this a functional machine, but the function is not strong enough.

The pixel of the camera is only 2 million, which is the pixel standard of others two years ago!

Now the mainstream is more than 5 million, and there are even 5 million dual cameras and 10 million pixels. In comparison, Apple mobile phones are not enough to look at.

The price is not high, the brand is not well-known, and it is considered a newcomer in the mobile phone industry. However, it spent a lot of money in the early stage, and signed a gambling agreement with AT\u0026amp;T. If it cannot be sold, Apple will compensate the other party for the loss.

At this time, because of the financial crisis, many people's incomes have dropped, and some people have even gone bankrupt, and their purchasing power has dropped significantly. Now sell well, are those cheap machines.

For example, Samsung's new cheap phones, Nokia's new cheap phones, and Zhiduoxing's new cheap phones are priced at no more than fifty dollars, and in some areas it's even as low as forty dollars.

Apple thinks that after the price cut, their mobile phone sales should skyrocket. Even if it doesn't reach 10 million units this year, at least 8 million units can be sold, right?

They are smart phones, a smart phone worth 200 yuan, and 16G of memory, isn't that enough? For a smartphone, what camera pixels do you require?

But many users would rather buy more expensive smartphones, such as Nokia's N-series and Zhiduoxing's X-series, than buy their new phones.

Now they are faced with a dilemma, whether to continue to launch new models, or to compensate AT\u0026amp;T for the loss, simply admit that the mobile phone failed and quit the industry.

"Everyone, let's talk about your own opinions. We sold only 2 million units in the first quarter of this year, and it seems that there is no improvement in the second quarter. Should we continue to make mobile phones?" Jobs looked at everyone.

"Do it, why not do it? We have developed a new model, and followed the example of Zhiduoxing, and created a mobile phone software store. If we don't do it now, wouldn't the initial investment be wasted?"

"Besides, AT\u0026amp;T is still waiting for our reply. If we don't do it, just paying them compensation will wipe out our profit this year."

Last year, Apple’s revenue was less than 10 billion U.S. dollars, and it looks like it will continue to decline this year. If they compensate others for their losses, they may fall into losses again.

Apple finally got up, but it doesn't want to go down. They have too many technical engineers to support, so as to ensure that their systems can be used well, but there are no other PC brands to support their systems.

It's not that they must be a closed system, but that they really can't compete with Microsoft. If it wasn't for Microsoft's fear of monopoly and fear of heights, their Apple company would have gone bankrupt, and no bank would lend to them at that time.

"I don't agree to continue to do it. Everyone has seen the mobile phone situation before, and we lost hundreds of millions of dollars. If we continue to do it, the loss may be even higher this time."

"Because of making mobile phones, our brand value has been affected. Now that we have gone the wrong way, we should turn around. We can sell the design of mobile phones to other manufacturers, and we can also exchange some funds, or discuss with AT\u0026amp;T, Just hand it over to them to compensate for the loss."

"Have you ever thought about the current sales of new mobile phones by other manufacturers? Nokia continues to make great strides, Zhiduoxing is aggressive, Samsung, Suoai, etc. are also increasing their promotional expenses, and Motorola is about to fall into a loss. Relying on Microsoft's support, it can regain its strength .”

"We still have to face the encirclement and suppression of manufacturers such as Blackberry and HTC. The chances of winning are really not high. I also hope that our mobile phones will be welcomed by some people like computers, but in fact they are not."

"If mobile phones continue to lose money, we will have no money to continue to develop computers. What will happen at that time, have you thought about it?"

Jobs watched his subordinates argue, and this was where he hesitated. Apple's annual expenditure is too high, and it is also very difficult for him to manage.

But he is not reconciled to watching Apple decline like this. He also wants Apple to surpass Microsoft and become a top giant.

Several people were arguing at one another, but no one could convince the other, and it was finally up to Jobs to make a statement.

"Since no one can convince anyone, I will make a decision. Continue to produce the third-generation 3G mobile phone and see the market response. If it still doesn't work, then give up completely. Instead of paying compensation to AT\u0026amp;T, it is better to try it and succeed. Everyone is happy, and the loss is not much more than the compensation if it fails."