Super Tycoon

"Chairman, I invite you to come here this time to discuss the sales in North America. Last year, the sales in North America declined, mainly because many financial institutions there went bankrupt, which led to the number of people buying electronic products with loans. reduce."

"In the first quarter of this year, this situation intensified. We were also very surprised. The product is not expensive, so why do we need a loan to buy it?"

Duan Yongping is a little puzzled. If it is a big item such as a house or a car, we can understand that you can buy it with a loan. Many people can't afford so much money at once, and the loan can be owned in advance, and the burden is not so big.

But for things under $1,000, if the per capita annual income in the United States exceeds $20,000, and even exceeds $30,000 in many areas, why do you need a loan?

For example, the per capita annual income in Huaxia is 20,000 to 30,000 RMB, who would take out a loan to buy things worth hundreds of thousands?

"Edson, come and explain to Lao Duan." Zhang Yang raised his chin at Edson, the chairman of North American Zhiduxing.

"Finally, the concept of consumption between our two countries is different. In the United States, many people do not have the habit of saving. They all like to buy something with a loan, consume ahead of time, and then slowly repay the bank loan."

"It's not just about buying electronic products. Many of them use their credit cards for meals, entertainment, and study. They first overdraw and then pay back."

"The number of people going bankrupt on our side far exceeds that on China's side, even though our population is only one-tenth of yours."

"Many people may still owe money to the bank when they die. After he dies, the bank will take away his estate to pay off the debt, such as houses, cars, furniture, etc. When people die, what do they do with these things? "

Duan Yongping wanted to say, if you die, can't you leave it to your family? However, he did not refute, but continued to listen to the other party.

"Banks will also charge interest when lending money. This is the bank's income. Many people cannot get loans from banks, so they get loans from other financial institutions. For example, there are special financial institutions for housing loans, and there are special financial institutions for car purchase loans. Many of them are owned by real estate and car companies.”

"I suggested that our North American Zhiduoxing establish a financial subsidiary to provide loans to consumers who buy our products, but it was rejected by the chairman. Now it seems that it has allowed us to avoid this crisis."

Zhang Yang waved his hand: "I just think we are selling products. There are many things we are not good at doing financial loan business in North America. Besides, we don't provide this kind of loan. Consumers can also use credit cards and other loans to buy. Sales have had little impact."

"I heard that Nintendo, Sunny, Sega Bandai, etc. all have this kind of business in North America, and they are also affected a lot, right?"

Zhang Yang was a little happy. If those three families were severely impacted, it would be a good opportunity for Zhi Duoxing.

The financial crisis in North America triggered the global financial crisis, and the export of Zhiduoxing was also affected a lot. Many people can't afford it anymore, and the sales volume declines, so the export volume naturally also declines.

Fortunately, there are not many Zhiduoxing factories. Now we only need to reduce the orders of the foundries, which will not affect the normal operation of the enterprise. It's just that the profit of Zhiduoxing this year may decline somewhat.

"No, their loan business has purchased insurance. If there is a loss, it will be borne by the insurance company. They will have an impact, but not much."

Zhang Yang blinked his eyes, how the hell can he buy insurance? It seems that the insurance industry in the United States is unprecedentedly developed, and it is not just talking about it.

As long as you are willing to spend money, you can insure anything. The insurance company will calculate a risk rate and give you an insurance policy.

"According to your experience, will the North American market shrink this year? If so, what is the approximate percentage?" Zhang Yang just looked at the report on the table, but there is no detailed data analysis on it.

"It will drop by about 20%, and there may be a fluctuation of 5%, depending on how long it takes to get through this crisis. If it can't get through, it may also be affected next year."

Zhang Yang suddenly laughed, which made others confused. How can the chairman be happy when the market is declining?

"Nintendo's largest market is North America, and Sega Bandai's largest market is also North America. Sonny is also vigorously developing the North American market, and thinks that market is better."

"Now that the North American market is suddenly declining, a lot of money they paid before will be wasted. Isn't this good news?"

"Nokia wants to compete with Motorola for the top position in the North American market. Now that the North American market is declining, Motorola has no chance to turn around. Nokia will waste a lot of money, and Samsung and Suoai will definitely suffer losses after entering the market. , isn't this good news?"

"Our strategy last year was to vigorously develop the European and Asian markets, and this year's plan is the same. And this year, the Chinese market may also grow."

Many Chinese people always use their usual living expenses to measure when buying things. To buy a mobile phone, roughly how many catties of pork or something. If the price of pork rises, there will be an illusion that the price of mobile phones has fallen.

"And I'm pretty sure the mobile phone market will grow again this year, and the growth will be strongest in smartphones and budget phones."

Zhao Mingsheng asked puzzledly: "Chairman, I can understand the growth of cheap mobile phones. With the economic downturn, many people are reluctant to buy expensive mobile phones, but how can smart phones still increase?"

In the previous life, it was also during this period of time that Nokia and Samsung's cheap phones were very popular, while Motorola was losing ground. Just because of the economic downturn, many people only want to use the basic functions of their mobile phones and do not ask for more, because many of them are on the way to find a job.

The growth of smart phones is due to the improvement of communication technology.

"The 3G technology will pass the standard this year, and the major communication companies will speed up the construction of 3G networks. With 3G, the speed of mobile Internet access will greatly increase, and smartphones will become more usable and smarter."

"In contrast, the mid-range feature phone market will shrink, so mobile phone brands such as Motorola and Soai will definitely be greatly affected."

"We have to launch a new cheap phone this year. I hope the price will be lowered again, and the retail price will be below fifty dollars. If you can't do it, you can cooperate with the carrier."

"The price of ordinary feature phones will definitely drop, and the average price should be around 1,000 RMB. The price of smartphones does not need to drop too much, as long as the technological advantages are guaranteed."

"If necessary, we can also launch cheap smartphones, priced at around US$400, so that everyone can get used to smartphones and lay the foundation for our future."

In the previous life, Nokia relied on the 5230 and other series to once again create a sales myth, and once again created a mobile king series, selling more than 100 million units.

And this phone is also the first smartphone for many people. But after that, Nokia began to go downhill. Their smart phones were defeated, their functional phones were eliminated, and they turned from profit to loss.

"A lot of people feel that the market has shrunk this year and that sales are down. But we have to find a way to turn this around and let's move on!"