Super Tycoon

At Intel's headquarters, Craig Barrett was looking at the company's report when the secretary knocked on the door.

"Mr. Barrett, this is a document from Vice President Smit, and he told you to read it carefully."

Barrett was a little surprised, what documents are you in such a hurry? The company held a meeting a few days ago, and the company is doing very well, and it plans to hit another peak this year.

After opening it and looking at it for a while, Barrett put down the coffee cup in his hand. Is the data on it wrong?

Grab the phone and dial the number.

"Smit, come to my office."

"Mr. Barrett, have you read this document? Do you feel something is wrong? Eagle Weida only spent 300 million US dollars on promotion, and it has increased sales a lot. Many PC manufacturers have signed supplementary contracts with them. , ordered many graphics cards."

"And our ally ATI has also done a lot of advertisements recently, but they have done the same thing as Eagle Weida, which is to promote the performance advantages of independent graphics."

"A lot of people who buy a computer, upgrade it themselves. Others buy parts and build it themselves, so it's more powerful."

"Although there is no after-sales guarantee of the brand, the price will be much cheaper. With the same performance, assembling it yourself can be more than two hundred dollars cheaper than buying a branded machine!"

"And now many families choose to assemble their own computers, which have better performance, faster game play, and faster Internet speed. They don't use computers for office work, but for entertainment."

"Assembling your own computer is not only popular in North America, but also in Asia and Europe, especially in Asia. Our graphics card sales in Asia have plummeted."

"If left unattended, then our share in the graphics card market this year may drop below 50%, and be divided by ATI and Eagle Weida."

"At the same time, because we have focused more on graphics cards during this period, CPU manufacturers such as AMD and Transmeta have become very active, and some investment institutions have supported Transmeta. It seems that we have not been able to trample each other to death all at once. "

Of the three CPU manufacturers that came out of Fairchild Semiconductor, Intel was the fastest growing and focused on technology research and development, Chaowei focused on cost, and National Semiconductor focused on practicality and was quite satisfactory.

Later, National Semiconductor focused on communication networks, industrial systems, medical systems, etc., and gradually withdrew from the PC market. In terms of integrated graphics cards, it was trampled to death by Intel and could not make money.

Intel forced National Semiconductor to change direction, thinking that it could trample Transmeta to death, but gave the other party a chance to breathe. Now Intel has spent money and failed to achieve its goals.

Barrett frowned: "What's wrong with our strategy? Isn't it good for us to cooperate with ATI? Everyone joined forces to suppress Eagle Weida. Why did Eagle Weida's sales also increase?"

Intel's original plan was to use ATI to defeat Eagle Weida, and then cause problems in the merger between Chaowei and Eagle Weida. Even if they merged in the end, it would not be a concern.

At that time, Intel will turn its guns and aim at ATI to defeat the opponent, so that manufacturers can choose more of their Intel integrated graphics cards.

The independent graphics card is good, but their integrated graphics card is also very good, and the price is also cheaper, and the performance improvement is also very fast.

As for the inconvenient replacement, what’s the point? Now that the performance of the PC is improving so fast, when you want to change the graphics card, the whole computer should be replaced.

"Mr. Barrett, did ATI see through our thoughts and do this on purpose?"

Barrett tapped his fingers on the table, it was indeed a possibility. Shopping malls are like battlefields, where one wrong move can lead to a complete loss.

What's more, ATI and Eagle Weida are both at the helm of Chinese descent, and the possibility of their alliance is also very high. But doesn't ATI want to swallow the whole market of independent display? The cake they gave wasn't big enough?

Or,

What ATI wants is the entire graphics card market, including the market occupied by integrated graphics!

If this is the case, then ATI's appetite is too great. Regardless of the plan they had originally discussed, this is raising tigers.

"Contact He and ask them what's going on. Although everyone doesn't have a contract, they should keep their promises. We agreed to join forces to deal with Yingweida, why didn't they do it?"

Half an hour later, Smit returned to Barrett's office again.

"Mr. Barrett, He told us that they are fulfilling their promises. They have contacted many PC manufacturers, and they are willing to purchase their products, but Yingweida has also been purchased. It is not up to them to decide."

"We optimized ATI's graphics card, but AMD optimized Eagle Weida's. And AMD's CPU is very popular in the market at this time, and their frequency is higher than ours."

"They said that they have done what they promised. Eagle Weida's graphics card sales increase should be an accident. After all, Eagle Weida now has the best sales channels in the Chinese and Eastern European markets, which we can't match."

Boom!

Barrett slammed the table: "What do they know? A higher frequency doesn't necessarily mean better!"

"Mr. Barrett, they should know, but ordinary consumers don't. They only look at the data, and the better the data, the better the performance."

"Moreover, Chaowei built a factory in China, and the production cost has dropped again, and the price/performance ratio has indeed improved a lot. Chaowei is also doing well in microprocessors. Not only Zhiduoxing, Suony and other companies also plan to order microprocessors from Chaowei. .”

"Our strategy of only targeting Eagle Weida seems to have failed. On the contrary, we have given Chaowei a chance to develop faster and better. Moreover, both Eagle Weida and ATI have announced their unique performance advantages, which are more suitable for It is better to play games and use some office software that requires display functions, so our graphics card sales will decline.”

"If we don't respond, then the graphics card market share and the CPU market share will decline. I suggest that we adjust our publicity strategy and launch a new generation of products as soon as possible."

"Chaowei is extremely arrogant now, and Sanders is the darling of the media. I don't know why so many people are willing to watch him talk nonsense. If it weren't for the joining of Zhiduoxing Group, how could Chaowei develop so well?"

Barrett took a deep breath: "The notice will continue. After half an hour, a senior management meeting will be held to discuss the adjustment of the company's business strategy for the first and second quarters."

"It seems that the previous strategy is not going to work. Chaowei stood on the sidelines, but Eagle Weida borrowed 300 million US dollars from Zhang to overcome the difficulties. We will not cooperate with ATI anymore. Next, we will comprehensively suppress ATI. And Eagle Weida, including Chaowei and Transmeta."

"Prepare to contact those PC manufacturers, and also contact Mr. Gates, make a complete preparation before making a move, and give them a thunderous blow. Let everyone know that our products are the best, and we are the industry leader. We hold the right to speak in the industry!"