Super Tycoon

"Everyone already knows that Bill Gates took over as the chairman of Sega Bandai, and Sega Bandai's stock was temporarily suspended. It is said that there is a major stock transaction."

"According to the information I got, Microsoft will acquire some shares from Atsushi Okawa, and thus become the controlling major shareholder of Sega Bandai, with a shareholding ratio of more than 40% and voting rights of more than 55%."

"When Microsoft became a shareholder of Sega Bandai, we analyzed that the helm of Sega Bandai will eventually fall into the hands of Microsoft."

"Now the facts have also proved this point. Kazunori Ueno is not an opponent at all, and he probably wouldn't dare to take any more drastic measures. He can't beat Microsoft."

"It's only a matter of time before Microsoft officially takes control of Sega Bandai, so do you think Sega Bandai will become our strong competitor? In the ranking of competitors, do we need to make adjustments?"

Zhang Yang temporarily convened this telephone board meeting to discuss the future development strategy. The strength of competitors is different, so the development strategy must also be adjusted accordingly.

"I think Sega Bandai will become our strong enemy, because once Microsoft completely controls Sega Bandai, with Microsoft's strength in North America, it may make Sega Bandai the most popular home console."

"Microsoft has a good relationship with many communication manufacturers and electronics manufacturers in North America, and also has a very good relationship with software sellers, so Sega Bandai's game discs may sell very well."

"In the island market, we have been unable to suppress the Ps2, even Nintendo cannot completely suppress it. In the North American market, Nintendo has always been our biggest competitor, but it will definitely become Sega Bandai."

"Our sales in both major markets are definitely going to decline. If we can't be number one, we won't be able to sell more games, and we won't be able to make the most money."

"I suggest that when Sega Bandai's foothold is not stable and power is changing, we increase the advertising campaign, which can hint retailers to do some promotions, and we also give some subsidies to make Sega Bandai's Super Uranus a complete failure."

Zhang Yang looked at Sun Tengfei: "Do you think that if Super Uranus fails, they will not continue to develop the next generation of game consoles? Will they stop the development of handheld consoles?"

"Even if Sega Bandai loses everything, how much impact will it have on Microsoft? The biggest loss will be other shareholders, and it will also make Soni, Nintendo and others watch the fun."

"If you want to target Sega Bandai, you must also bring in those two. The market cannot allow multiple high-performance game console brands to survive at the same time, so the current game console brands are only four of us.

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"The sales volume of the first generation of game consoles has a ceiling after all, more than 200 million units, and will not exceed 300 million units. Our goal this year is to make the sales volume of Zhiduoxing G2 exceed 100 million units, becoming the first home console with sales exceeding 100 million units. Game console."

"As for the second best seller, there is no doubt that Souni's Ps2 will sell better. I'm not sure which one will sell better, NGC or Uranus."

"We will launch g2mInI in the future to ensure that the sales of the g2 series will continue to grow. I think it will exceed 150 million units, and Sunny's Ps2 series may reach the ceiling of 100 million units. As for Sega Bandai and Nintendo, yes For them, 30 million units is the ceiling."

"But we can't ignore Nintendo's background. The reason why their NGC failed was because they couldn't be compatible with the previous generation of games, because they used to use cartridges before, but now they have Songxia's DVD technology."

"DVD will be the standard game storage format in the future, especially on video game consoles. Uranus also failed because of this, and they made a change on Super Uranus."

"When the next generation of game consoles appears, these shortcomings will not exist, and then they will fall into the situation of the four countries fighting for hegemony again, instead of us being one, Souni one, and the other two."

"Once Super Uranus makes money, it will definitely strengthen Sega Bandai's determination to vigorously develop the next generation of game consoles. They have a strong advantage in the operating system. No one can deny Microsoft's software technology, and we are not as good as it."

"But in terms of product sales, they are not as good as us, and other peers are unwilling to understand Sega Bandai's resurgence. So we can do some testing first, test the attitude of the other two, and whether they can be drawn into the propaganda war."

"In the second quarter of this year, the publicity expenses of the Zhiduxing g2 project will increase by 200 million US dollars. If it is not enough, we can continue to add more. We must put on an attitude that we have completely stepped up from Suony's Ps2, and force Suuni to fight."

"At that time, Nintendo will have to fight, and Sega Bandai's funds will be even more stretched, leading to more conflicts within them."

Now the three companies can afford to burn money, but Sega Bandai can't, because Sega Bandai's revenue is the worst. Unless they are willing to let Microsoft continue to inject capital, this gap can be bridged.

But Isao Okawa donated a large sum of money back then. With this jewel in front of him, Bill Gates wants to dilute the shares of other people. Can others be willing?

If Microsoft directly acquires all of Sega Bandai's shares, or holds more than two-thirds and becomes the absolute controlling party, it is of course needless to say, but Microsoft only has about 55% of the voting rights, which is a big problem up.

"President, but I still feel that Sega Bandai is more of a threat. Nintendo should focus more on handhelds. After all, their gBa costs a lot, and only our two companies are competing with the other two. It’s still in the development stage.”

"And because we didn't have 3D games in our previous 32-bit games, we're actually at a disadvantage on the next generation of handhelds."

"However, we have attracted many third-party game manufacturers during this period, and we can launch some new games in the future. After all, Nintendo didn't even have 32-bit games."

"We aim at Sega Bandai, and we have to fight against Microsoft. Once Microsoft is determined to expand the game business, it may spend more money, which will reduce our research and development funds."

Zhao Mingsheng felt that Sega Bandai was not easy to deal with, and the name Bill Gates could have a huge impact.

"What, you think Microsoft is so strong that we can't beat it at all, right? That's right, Microsoft is a myth in the industry, and it is now in an absolute hegemony position."

"But that's the operating system and office software. In other respects, they are not invincible. Otherwise, Microsoft's stock price will not have been falling until their new operating system is about to be launched."

"What we have to do is to break their myth. The game console industry should be dominated by us, and Microsoft is doomed to fail if it competes!"