Super Tycoon

Sega Bandai announced that the new generation of handheld dream box has entered the development stage, which will bring a different experience to the majority of players

Suony announced that the 32-bit handheld PsP has entered the development stage, and the classic Suuni Ps game is reproduced

The two pieces of news quickly ignited the handheld market, and also caused the stock prices of many game manufacturers to soar. Those classic 32-bit games back then will definitely become popular again, so these game developers will definitely be able to make more money.

The appearance of these two news did not make the pre-sales of Zhiduoxing z4 decline, Zhiduoxing's factory is also working overtime for production, and even some other products, such as electronic pets, are completely handed over to the foundry.

Electronic pets can still make profits for the company, but the profit margin is too low, and sales volume is difficult to improve. At present, 100 million units have been sold worldwide, and it is estimated that in a few years, there will be nothing left to clear the inventory.

Whether the final sales volume will reach 150 million units, Zhiduoxing Group cannot guarantee. Anyway, the development cost has been earned back a long time ago, and what is provided now is nothing more than after-sales service.

The decline in sales of Zhiduoxing's computer learning machines is also very obvious, and now it is also handed over to the foundry. The production line has been adjusted again. Handhelds, video game consoles, electronic dictionaries, repeaters, and MP3 are the company's main products.

Normally, factories usually work in two shifts. Occasionally, the equipment is overhauled, and production will be shut down for a day or two. But every time a new product comes out, three shifts are always started one or two months in advance, workers take turns, and the equipment does not stop for 24 hours.

This is the time when the factory is most efficient, and it is also the method chosen by many foundries. The utilization rate of equipment is high, and the working hours of workers will not exceed the length of time, and there is no need to pay overtime pay.

Zhang Yang also knew that the factory's revenue would definitely be reduced, but he did not require the factory to guarantee three shifts at all times. In this way, workers can be given sufficient normal rest time, and at the same time, when the company's products need to increase production capacity, it will not be delayed due to orders from other companies.

The pre-sale of z4 is very successful, the number of pre-orders is close to 2 million units, and it is still growing rapidly. But in one week, z4 will be officially launched, and some products in more than ten languages ​​have already been loaded on the freighter and sent to the destination.

Another part will be shipped to other regions by air this week.

Sunny is going to develop PsP, Zhang Yang is not surprised at all. Any manufacturer of game consoles is jealous of the profits of handheld consoles. Why can Nintendo guarantee a much higher profit than the Sunny game console when the sales of the home game console market have declined so severely? It is because they still have income from handheld consoles.

In terms of home game consoles,

Because Nintendo's NGC at this time is not compatible with previous game cartridges, sales are bound to be affected.

But their gBa is compatible with the previous gB series of games, which will drive the sales of the handheld. However, the performance of game consoles has improved. In fact, there are not many players who play old games, and they prefer new games that are more fun. There are 32-bit games, how many are willing to play 8-bit or 16-bit games?

If Sunny wants to make more money in the game industry, he must not give up the cake of handheld devices. Even if you don't earn much, you still have to do it. At least it can affect the income of your peers and narrow the gap between the two parties.

The PsP of Suuni in the previous life sold well, although it was easily defeated by Nintendo's gBm. Nintendo also declared that anyone who wants to challenge their handheld status will fail.

But it also allowed Sunny to explore the handheld market, laying the foundation for their next generation of handhelds.

And Sega Bandai, when it was still Sega, made a variety of handhelds, and has been trying to challenge Nintendo's handheld status. Unexpectedly, they failed and almost brought down the company.

But Sega Bandai stirred up the market and gave Zhi Duoxing a chance to rise. Sega Bandai is definitely not reconciled to this point.

If it was the previous life, Sega at this time must have gone downhill and started to lose money, and had to consider quitting the hardware industry, specializing in game development, and revitalizing the company.

But now Sega Bandai not only has a lot of developable animation copyrights, the game camp is also bigger than in the previous life, and it also has Microsoft as an important shareholder.

Microsoft has always been very greedy for the game industry. It is said that Bill Gates likes playing games very much. Then Sega Bandai continues to make handhelds, and it is understandable.

But the strategy of these two companies is different from that of Zhiduoxing. Zhiduoxing has always been worried that Nintendo will seize the opportunity, so when developing, it is quiet, and suddenly the finished product is taken out, and the intensive advertising bombardment in a short period of time makes people think of it. Handheld, I think of the Z series of Zhiduoxing.

It is also relying on this strategy that Zhiduoxing has once again led Nintendo, and it has also exceeded the expectations of other game console manufacturers.

Of course, it is also a very safe way to promote games such as Sega Bandai and Suoney during development, and even continue to publicize when the development reaches a certain stage. After the development is basically completed, they start looking for cooperation with game manufacturers.

But it is better to attract consumers, let consumers wait from the beginning, and wait with hope, knowing when the product will come out.

But many times, consumers wait too long and become impatient. Either choose another brand of product, or simply don't buy this product, it's not a necessity anyway.

Zhang Yang knows the pain of waiting. If you wait for something you like, and you still like it after using it, that is of course very good.

But more often, waiting is just an obsession. When you actually buy it, you will find that it is not so happy, and it even turns into disappointment in many cases.

It turns out that this game console is just like that, and this game is not that fun. Because with the development of time, games that were fun at the beginning will gradually become ordinary.

Many amazing designs at the beginning will become ordinary. Only by always being able to guide consumers' desire to buy can we truly succeed.

This is the goal of Zhiduoxing Group at this time, and it needs to make some innovations to make consumers shine. To ensure that the performance of the product does not lag behind, we must always remain at the forefront of technology.

When I was working on the first generation of Zhiduoxing g, or when I was working on Zhiduoxing z1, I had insufficient technology, so I could only take the cheap route, and the profit margin was much lower than that of its peers.

Now Zhiduoxing no longer needs to do that, and has sufficient research and development funds and technical strength.

After reading the documents prepared by Xiao Wang, Zhang Yang picked up the phone on the table: "Xiao Wang, book a ticket, I'm going to Sami's company to see. This time you also come with me, the company's affairs are left to Mr. Mr. Sun and the others will do."