Super Tycoon

The global monthly sales volume of mP3 has exceeded 300,000 units, of which Zhiduoxing occupies more than half of the market share, and this sales volume is still growing rapidly.

This has also allowed many other electronic companies to see business opportunities, and mP3 seems to have no difficulty. Zhiduoxing can do it, so can we.

While other foreign manufacturers are still thinking about how to make some innovations, several companies in mainland China have already started to imitate.

Their abacus was cracking, and they did not spend too much research and development expenses, nor did they need too much advertising expenses, just imitated production and followed suit to make money.

Therefore, their cost can be very low, and there is no need to set up any music download website, and let consumers find a place to download it by themselves, anyway, the format is the same.

As for whether consumers download genuine copies, what does it matter to them? Does the seller of kitchen knives care if they are used for cutting vegetables or killing people?

In the past two years, many emerging electronics manufacturers have emerged in China. Everyone sees the business opportunities in this industry and feels that the barriers to entry are not high, and they are easy to succeed.

At present, it mainly focuses on a few products, such as learning machines, electronic dictionaries, repeaters, walkmans, etc. These do not require any patent authorization, and they can just imitate them.

With low prices, some profit margins can also be obtained. I dare not say that I am making a lot of money, but making money is guaranteed.

Of course, some of them have also gone downhill and began to consider transformation. Others just ran away after making a fortune, leaving a mess, including a lot of foreign debts, so let the local government have a headache.

At this time, a new product came out, and it didn't have any patents, so it was easy to crack. Of course, they would rush to launch it.

Just like the rush of bees to launch BP machines a few years ago, many people bought it, and many people didn't know what brand it was. For retailers, if the profit is large, then the retailer will desperately recommend it to consumers.

It can't be sold in big cities, but it can still be sold in small cities or rural areas.

By June, more than a dozen mP3 brands emerged in the domestic market, most of which imitated the appearance of Wanyan, and only a few of them imitated the appearance of Zhiduoxing.

Zhang Yang looked at a large pile of MP3s on the table, among which he saw several familiar brands.

"Have these been tested? How good are they and how cheap are they?"

"President,

This is the form we made after testing, please take a look. I have also circled the key points that need attention. "

Duan Yongping is sitting on the sofa, smoking a cigarette. This product has greater competition than learning machines and repeaters.

Because those products still need to buy cassettes, but for this product, you can go to an Internet cafe to download some mP3 songs, and you can get it for one or two yuan, and some Internet cafes even download it so that you can import it directly.

It is also inevitable that the company's music download site has many loopholes. One is because the website operation and maintenance costs are very high, and the company cannot make ends meet. The other is that China's laws are not perfect at this time, at least in terms of copyright protection, the strength is too low.

For the sake of product sales, some cunning stars can only bear with it.

Fortunately, product promotion is getting smoother and smoother, and money can be earned back through hardware. Originally planned to sell 1 million units this year, now it seems that there is hope to sell 3 million units this year, provided that these counterfeit brands do not disturb the market!

Zhang Yang looked at the table, weight, storage, usage time, sound quality, buttons, screen size, color, price, brand...

The table is very detailed, and each item is scored, with a maximum of five points and a minimum of one point.

Zhiduoxing and Wanyan's mP3s are also listed, and not every score is five points.

Wanyan's competitiveness in usage time, price, and sound quality is relatively weak. The weight, price, and sound quality of Zhiduoxing are weak. What Zhang Yang didn't expect was that there was a company whose sound quality was better than theirs.

Not all of the brands circled by Duan Yongping have a score of five, but some brands have a score of four.

Yuxing, Jin Yuanjian, Xiaobawang, these companies really care about eating but not fighting.

At the beginning, they were sued by Zhiduoxing on the repeater, lost some money, and the brand was also greatly affected, even affecting their expansion and listing.

This time, it quickly cracked the technology of mP3, and produced a product with similar appearance design.

"Old Duan, have you figured out how to defeat the products of these companies?"

Duan Yongping extinguished the cigarette butt: "I have a few ideas, and I want to discuss them with the president."

"The first one is to ignore it for the time being and let them expand their production capacity. Their production cost cannot be lower than ours, but the price is 200 yuan lower than ours, because their research and development costs are extremely low."

"But if they produce in large quantities, once our products drop in price, they will fall into unsalable sales and thus lose money, but we will also lose a lot by doing so."

"The second is to distinguish our products from theirs, classify ours and Wanyan's as the first class, and classify theirs as the second class, and use our brand effect to suppress them so that they can only Make a little money. At the same time, we can also poach some technical talents from their company, so that their skills will be out of gear!"

"The third is to find some small companies to cooperate with us and let them encircle Yuxing and other companies with us. Aren't they selling cheaply? Those small companies are even cheaper, and then let those small companies have some quality problems. Our side Cooperating with the publicity, consumers question the product quality of Yuxing and other companies, and thus give up buying."

"The fourth is to negotiate with the suppliers of Yuxing and other enterprises. We cut off the supply source directly, so that they cannot buy electronic components and cannot produce them. It's just that this requires a lot of funds, and only It can be effective in a short period of time, and it can be regarded as a solution that hurts both sides.”

"The fifth is a long-term strategy. We slowly compress the profits of some products, so that all the products of Yuxing and other companies that are the same as ours have a decline in profit margins, or even fall to no profit and loss. This will not take a year. In time, there will be serious problems in their capital chain."

"But in case they merge, or find other investors, we can't do it all at once."

Zhang Yang tapped his fingers on the table, this is really not easy. It's true that Zhi Duoxing can't completely occupy the market, but if he adopts a game that hurts both sides, he doesn't know if it will attract the attention of his superiors.

"Let's try to reduce the price of some products first. For example, the sales of Chinese and English computer learning machines are declining. Now that the computer penetration rate is getting higher and higher, let this become a cheap product. The price of electronic dictionaries is also lower. It will be lowered again, and the price of the repeater will also be reduced by a part.”

"When necessary, the price of mP3 will also be lowered, and we will fight a price war!"