Super Tycoon

Chapter 456: How We Respond

"Since the chairman has talked about the company's many outstanding achievements and the glory of the past, let me talk about the future." Zhang Yang moved the microphone in front of him.

"In terms of strategic investment, I won't talk about this. I will briefly talk about the company's development in the millennium. It is mainly divided into two product directions, one is the game industry, and the other is the educational electronics industry."

"Let's talk about the game industry first. This is the company's main revenue direction, and it is also the best-developed industry in the world, and our most well-known industry."

"Everyone knows that in this industry direction, our performance in the international market far exceeds that in the domestic market. This is exactly the opposite of educational electronic products."

"Do you think that we don't need to pay attention to the domestic market? And we don't need to understand domestic policies? What I'm going to say next is the company's secret, and no one should spread it out, otherwise it will have a major impact on the company."

Everyone sat up straight, not knowing what Zhang Yang was going to say. Could it be that he was vigorously developing the domestic market? But the economic environment determines that the domestic market cannot be very good, and it may not even be comparable to Xiangjiang, a city with a population of only a few million.

"If the government imposes some restrictions on the video game industry, can you imagine how much the company will be affected? If game halls and Internet cafes are not allowed to open, if game consoles are not allowed to be sold, or even not allowed to be produced, you know that the company will What has become of it?"

Hiss~~

Everyone was shocked by this news, this is impossible, right? If it really happened, it would definitely be a fatal blow to Zhi Duoxing Group.

"What I want to tell you is that this matter is being discussed by the superiors, and I also attended three meetings as a non-voting delegate. However, after my efforts, some original plans may be adjusted."

"The sales of game consoles may be restricted, and the operation of game halls and Internet cafes will be restricted, but the production of game consoles will not be restricted, nor will they restrict exports. But even so, the company will have a great impact, because I suspect that the government may Raise taxes on industry!"

tax increase. This word makes everyone take a deep breath, and the company's profit margin will definitely drop.

"President, didn't we have an agreement with the Beijing government before, did we have a certain tax reduction? We donate so much to the education fund every year, isn't that enough?" Sun Tengfei couldn't help asking.

"Not enough, at least the higher-ups think it's not enough, because our profit is still too high, so high that many people are jealous. Fortunately, these are aboveboard methods, and we can bear it."

The profit margins of other industries are very low. Why is your Zhiduoxing Group's profit margin so high? Then average it out and let you earn less.

Tax increase is a common method used by any country's government, and it is of great help to increase the government's income. Of course, sometimes to support some industries, there will also be tax relief.

Obviously, Zhiduoxing Group does not need support now, and has become the leader of the domestic electronics industry. The one-family dominance model is something that the government does not want to see.

Some parents' dislike and opposition to the game gave the government some reasons to restrict it. If it wasn't for the excellent performance of Zhiduoxing Group in the international arena, I am afraid that it will directly ban production and sales as in the previous life, and completely kill this industry.

"President, did you mention the tax increase ratio?" Chief Financial Officer Bai Ming asked.

Although Bai Ming has not become a director of the company and has not received equity rewards for the time being, as the chief financial officer, he also has great power in the company and is also highly valued by Zhang Yang.

"I don't know yet, but the leaders of the city have also talked to me. Those preferential tax policies agreed before must be cancelled."

"The tax increase will definitely affect the entire industry, so some small game console manufacturers will definitely not be able to bear it. This is not a bad thing for us to fully occupy the domestic market."

"It's just that some game manufacturers may not be able to bear it, especially those small manufacturers. Their revenue and profits are not high. Once there are high taxes, they are easy to go bankrupt.

"

In the past few years, there have been many new game makers in China. Some have made tens of millions, some have made millions, and some have made hundreds of thousands. The main reason is to see whether the games are easy to sell.

However, once the tax is increased, the entry threshold of this market will be raised. In fact, it will have a lot of impact on the development of the industry. Fortunately, the game manufacturers supported by Zhiduoxing Group in Europe have already developed, but in the mainland, there must be selective support, and they cannot give up all of them.

"President, I suggest that we also support some game companies in the mainland. Although they have many shortcomings in some development, they have great potential."

"Let's just treat it as a venture capital investment. If anyone can develop a hit game, we can get ten times and a hundred times the profit. At the same time, this will also increase the number of our domestic games and increase our company's reputation among peers." Word of mouth."

Zhang Yang felt that Sun Tengfei's suggestion was feasible, nodded and said: "Yes, you are responsible for this. Our domestic sales of game consoles will definitely decline. The number of new arcade machines will decrease, and the number of game halls will also decrease. If it is reduced, the scale will be limited.”

"If we want to increase the revenue of the game industry in the mainland, there is only one way, and that is to promote the development of PC games and promote online games."

"Mr. Li told me before that the basic structure of the large-scale online game developed by the company has been completed, and internal testing has begun. At that time, the network environment was not good, and I was still thinking about how to delete it."

"But now that the network environment has entered the era of broadband, this game can also be officially launched on the market and has begun to accept public testing. My request is to promote the game to those Internet cafes in the shortest possible time, and at the same time, the game client Put it on the official website, download it for free for players, and pay attention to those online forums to prevent others from spreading viruses and Trojan horses through our client."

"Online games will be the focus of the development of the Chinese market in the future. We will also use the Chinese market as an experiment and gradually promote it to the global market."

"There is also the foreign market. Sonny's PS2 will be launched in two months. At the same time, Uranus will also increase its publicity. Whether it can continue to maintain its market share depends on this time."

"Suuni's performance surpasses ours, so how should we deal with it?"

Zhao Mingsheng immediately said: "President, the performance announced by Sunny is not much better than ours, but the cost must be much higher than ours."

"It is said that the price of Souni's game console will be about 300 US dollars, which is 50% higher than ours. In terms of price, we have a great advantage."

"I think we can take advantage of this. At the same time, we will launch some games again in a short period of time, and promote our other functions, such as our dance mat and other peripherals. We will definitely be able to continue to suppress Souni!"

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