Super Tycoon

In early September, Sega Bandai's Uranus was launched in France and other French-speaking regions, but the sales volume was the same as in Britain, only a quarter of that of the G2.

In the 128-bit game console market, apart from the island countries and North America, the other regions are now 28%, and Zhiduoxing occupies 80%, which makes everyone unexpected.

They thought that Zhi Duoxing would be very strong, but they didn't expect it to be so strong. From the perspective of Souni and other companies, the performance of Uranus is already good, and consumers should like it.

Moreover, when Uranus was listed in the island country market, it received constant praise. How could it fail miserably in the Eurasian region?

Soon they also found out that the advertising of Zhiduoxing Group was too crazy, not only for the game console, but also for every main game, declaring that it was an exclusive game masterpiece.

The performance of some games is really good, but there are still some games that fail to meet expectations, obviously due to losses, but Zhi Duoxing doesn't care.

It is said that Zhiduoxing Group will be listed soon. It is said that the second round of inquiry has ended and it will be officially listed next month. At this time, operating profits should be guaranteed to ensure that the stock price after listing will not fall.

Obviously last year, Zhiduoxing started to make profits in some European markets, but in the second half of this year, it actually started to fall into a loss situation again, which is obviously abnormal.

Sunny and Nintendo also figured it out at this time, Zhi Duoxing is not only to suppress Sega Bandai, but also to quickly seize the market.

Now it seems that Zhiduoxing is losing money, but the sales of game consoles are growing rapidly. By the time Sunny and Nintendo's new game consoles are launched on the market, Zhiduoxing may have already saturated the market.

At that time, the top needs more new games than game consoles.

Last year, Zhiduoxing's market share in the game console market reached 50%, which made Sunny, Nintendo and Sega Bandai feel terrified.

At that time, it was also because of the peripherals of the dancing mat. This magical peripheral was equivalent to a top explosive game. It was much more popular than Nintendo's The Legend of Sedar: Ocarina of Time and Suony's Final Fantasy 7, and Profit margins are still high.

Sunny, Nintendo, etc. thought that the popularity of dance mat peripherals would drop with the release of G2, and the market competition between Uranus and G2 would also give them some buffer time.

Unexpectedly, both companies began to advertise frantically, and the sales of game consoles continued to rise.

Although Uranus only has 20% of the market share in many markets, the sales volume is not low. Those markets were completely opened up under the crazy advertising campaign.

The sales volume of Uranus has now reached 9 million units, including more than 3 million in the island market, more than 3 million in the North American market, and more than 2 million in Europe and other parts of Asia.

The sales volume of Zhiduxing G2 is even more terrifying, with more than 4 million in the island market, more than 6 million in the North American market, and more than 10 million in the Eurasian market.

In less than three months since its launch, Zhiduoxing G2 has repeatedly broken sales records. This data is higher than the sales of many game consoles for several years!

Of course, Zhiduoxing Group also paid a high advertising fee for this, and the profit margin in many regions has been reduced to less than 10%, and some regions have even fallen into losses.

But this not only did not make Zhiduoxing restrained, but Zhiduoxing Group became more radical, and the number of advertisements in the North American and island markets also began to surge.

This is Zhang Yang's development strategy for Zhiduoxing. It is like the development model of the Internet. First grab users, and when the number of users increases, it will be very easy to make money.

Now the games of Zhiduoxing G2 are no longer so cheap. The price of ordinary 3D games is around 100 US dollars, and the price of some popular games is more than 150 US dollars.

Even so, the game still sold well. The overall profit from the game has more than doubled, and the loss from advertising can be fully made up in this regard.

In fact, the same is true for Sega Bandai’s Uranus. Uranus’ research and development costs only accounted for a quarter of advertising costs.

This gap is still widening.

The product development alone cost tens of millions of dollars, and advertising costs exceeded 100 million dollars, but Sega Bandai still had to increase.

This is also forced. If advertising costs do not continue to increase, the sales gap between them and Zhiduoxing G2 will continue to widen.

With the help of Microsoft, the software translation of Uranus is progressing very smoothly. It is estimated that by the end of the year, it will be released in more than 70 major markets around the world in ten language versions.

Even with this year's increased advertising costs, Sega Bandai is guaranteed to make money. But Da Chuangong was not happy, because he was suppressed too badly.

What worries him even more is that Suony has announced that PS2 will meet with consumers in March next year, and it will be backward compatible, and consumers will have more choices at that time.

The gap can't be so big, Sega Bandai must make some countermeasures, otherwise they will never have a chance to rise again.

Isao Okawa personally flew to Seattle this time to talk to Bill 61 Gates about how to help Sega Bandai develop more fun games and drive console sales through games, so as to save the defeat.

Souni is also stepping up the debugging of new products. They plan to complete the final test at the end of the year and start production. They also want to follow the example of Zhiduoxing Group and launch them in the global market next year.

If this is not done, it will be difficult for the sales of PS2 to grow rapidly, and the market share in the future will certainly not meet expectations. Zhiduoxing G2 is too strong.

In terms of host performance, they feel that it is already very good, maybe slightly higher than the Zhiduoxing G2, but they are not confident that they will be able to suppress the opponent.

Just like the era of Zhiduoxing G, which obviously didn't even have 3D functions, but it sold the best, suppressing their PS, and Nintendo's N64, which caused Saturn to stop production early and almost went bankrupt.

Nintendo also felt the crisis, and Songxia also increased research and development funds, and must speed up research and development. Now that their 64DD peripherals are on the market, they are not selling very well, and the company has already lost some money. Sales of the N64 continued to decline, and without new game consoles, they would completely lose their chance to compete with the industry leader.

It's just that it seems impossible to regain the dominant position in the market in this generation, and Nintendo has also decided to regain their throne on the next generation of game consoles!

When other game manufacturers felt very urgent, Zhiduoxing Group did not relax, because the president flew to the United States again.

It is said that it is an investment in the company's future, and it has entered a substantive stage. The president is going to sign an important contract, and this contract can ensure that the company will be ahead of other game machine manufacturers in the hardware field in the future.