Super Tycoon

Chapter 413: Microsoft becomes a shareholder of Sega Bandai

"President, Sega Bandai and Microsoft suddenly jointly announced that Microsoft has invested in Sega Bandai!"

After receiving the call from Tomo Matsudajiri, Zhang Yang also felt a little confused. Didn't Sega Bandai, under the leadership of Isao Okawa, withstood Microsoft's invasion before, why did they agree to take a stake?

That's Microsoft. Will they just buy shares? What did Isao Okawa think?

"Do you know the shareholding ratio and amount?"

"It was not announced to the public, but this morning, Sega Bandai's stock was suspended. There was no sign of this news before."

Satoshi Matsutajiri also has an eyeliner in Sega Bandai, but unfortunately only a few people know about such a confidential matter, and each of them is an executive or shareholder of the company, so his eyeliner is not up to this level.

This news is so sudden. No one thought before that Microsoft is jointly developing a new game console with Songxia. Why did it suddenly become a shareholder of Sega Bandai?

This also means that Microsoft will give up developing its own game console and support Sega Bandai's console instead, making things more complicated.

The previous Sega did not successfully merge with Bandai. The seventh-generation game console developed by Sega was very difficult, lacked game support, and developed poorly.

This also caused this to be Sega's last generation of game consoles. Since then, it has withdrawn from the hardware field. It is said that Isao Okawa had talked to Microsoft at that time, hoping that Microsoft would acquire Sega for US$2 billion, but Microsoft refused.

The two billion dollars was only sold at a par price, and there was no increase, but Microsoft still didn't want it, and Sega finally transformed into a top game manufacturer.

After several years of painful period, the future development is also okay, wandering among the three major game console manufacturers.

In the previous life, Microsoft developed the XBOX series by itself. Although the financial report has not made any money, in fact Microsoft has not lost money. It is just some financial means.

But in this life, the situation has changed dramatically. The merger of Sega and Bandai gave Sega's new game console, Uranus, the support of Bandai's games, and because it was the first 128 game console, it attracted the support of many game manufacturers and developed many interesting games.

It's just that Sega Bandai's Tyrannosaurus machine stumbled again. At the same time, the animation market in the island country was slightly sluggish during this period, and Bandai's revenue also declined.

However, Sega Bandai should be able to make money this year after Isao Okawa paid to smooth out the losses last year. Why did they sell the shares? How did the two sides discuss it?

...

A few days ago, Okawa Gong checked his body, because he felt that he was particularly tired recently, often dizzy, and his heart was pounding. The result of the examination was very bad. Many organs in his body had problems, especially the heart.

The doctor told him that if he continued to work so hard, he might die suddenly at any time. Let him rest and leave the company's affairs to other people to take care of. Anyway, he is not short of money.

Even if Sega Bandai loses money, he still has shares in CSK and is still a rich man.

This report made Okawa realize that he may not be able to manage the company for a long time and must find a successor. At the same time, he was more worried that after his death, there would be major changes in the company.

His son is doing well in CSK, but he knows nothing about the game industry and has no interest in it. He has no doubts that, once he dies, his sons will make a quick cash sale of the Sega Bandai stake.

That being the case, why not find a good backer for the company now, let his son see the potential of the company, and be willing to continue to run the company.

So he thought for a long time, Ueno Kazunori is not a good successor, Shoichiro is not bad, he used to be the vice president of Sega, and now he is the vice president of Sega Bandai, he can take the position of president.

So what about the president, his son is not suitable, so is Ueno Kazunori really suitable? We need a person who can really suppress the market, let the shareholders believe in them, and is willing to continue to support Sega Bandai.

This person is Bill Gates.

It just so happened that Bill Gates was like buying a stake in Sega Bandai,

As for whether they want to be annexed or something, it depends on their family and Ueno Kazun. As long as the two of them don't sell, Microsoft will never be able to become the controlling party of Sega Bandai!

Microsoft is cooperating with Songxia at this time, and Isao Okawa also knows this. He even talked to Bill Gates on the phone, which made Bill Gates shake his heart to cooperate with Songxia.

After he made a concession, Bill Gates agreed, and Microsoft paid a large sum of money to obtain 30% of Sega Bandai's shares, including the corresponding voting rights.

And Microsoft will immediately arrange a team to translate Sega Bandai's system and software, and push them to the American and European markets as soon as possible.

Without Sega Bandai's delay, the advertisements of Zhiduoxing have been published, and the new Zhiduxing G2 will definitely be launched in summer. At the beginning, their Saturn also competed with the Zhiduxing G. As a result, the sales volume of the Saturn was less than 10 million units, while the combination of Zhiduxing G and MINI has exceeded 50 million units!

Sega was almost dragged down by Saturn, but Zhiduoxing relied on the Zhiduoxing G series to sit on the industry leader's position and made a lot of money.

Sega Bandai is unwilling to continue to compete head-on with Zhiduoxing, especially if it is listed at the same time. So they want to bring products to the market faster, sell some of them first, and rely on word of mouth to ferment and continue to occupy more market share.

Failed in the 32-bit machine market, they want to succeed in the 128-bit machine market!

Why can't Sega Bandai take the position of the industry leader in the future?

Therefore, under Isao Okawa's intentional concessions, and Microsoft's delay in getting Songxia's reply, the contract has not been formally signed, and Microsoft also chose to invest in Sega Bandai first.

But Microsoft is not satisfied with just buying shares. Sega Bandai's market value is not as good as Microsoft's one-year profit. Such a company must be acquired.

If you buy shares first, you will have the right to buy shares first, and then it will be easy to talk about. Microsoft is in contact with all shareholders except Isao Okawa and Ueno Kazunori, and they want to quickly increase their voting rights, that is, the right to speak.

In other words, if you pull Ueno Kazun into your camp, you can suppress Okawa Gong in turn.

Of course, before that, Bill Gates also made a promise to Isao Okawa. Two years later, Isao Okawa will retire. Bill Gates will serve as the president of Sega Bandai, and Shoichiro Netsuko will be the president.

In this year, Okawa Isao will hand over work with Mitsuko Shoichiro, and slowly transfer power.

Everything was well planned, negotiated and announced at the same time. After the resumption of trading, Sega Bandai's stock price will inevitably soar.

But there is one person who is very dissatisfied with this. Why did you, Isao Okawa, decide the future of Sega Bandai by yourself, what about me?

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