Super Tycoon

"Son, why is the commercial so simple this time? Just two kids clapping there?" Zhang Weiguang looked at the commercial and felt that the picture was not beautiful enough.

Look at other people's advertisements, they are all handsome men and beautiful women, people can't forget them at the first sight. Two children, who can remember.

"Dad, the point of our advertisement is not the people, but the words they say. If you look on the street, you can always see some children clapping their hands and playing with each other, right?"

"When they clapped their hands, were they still talking? You clap one, I clap one, and a child knits a sweater. Children all over the country may have heard this sentence. Even if they haven't heard it before, as long as they have heard it Once, you can remember it, because the word is catchy and rhymes."

rhyme? Zhang Weiguang thought about it carefully, and it seemed that it was true. The words at the end all read the same. He just listened to it and remembered it.

"You mean, our advertising words will be remembered by children? What's the use of that? Our products are not just a few cents, but thousands of dollars. Which children can have so much money?"

If it is a small snack that children can afford with pocket money, then this advertisement is very effective. But with such an expensive thing, you can't expect adults to clap their hands and sing songs like children, right?

"Dad, do you think that if a child keeps chanting these words in the ears of an adult, will it make our product more famous? Even if the adult has never seen the advertisement, will he know about our product? "

"The role of advertising is to advertise widely. It is to promote products or brands and make people think about buying. Or when they want to buy, they are the first to think of our products."

"Maybe our advertisement may not make them have the urge to buy, but it can make them remember the brand and the functions of our products."

"The articles we let those agents publish in newspapers don't seem to mention our Zhiduoxing in a word, but it makes many people interested in Zhiduoxing's functions."

"For example, the above emphasizes the importance of computers in the future, such as computer office, typing, and the importance of English in the future."

"Coincidentally, our Chinese-English computer learning machine includes all the above-mentioned functions. You can learn the basics of computers, you can learn typing, you can learn English, and it is very interesting."

"Perhaps many people are already inquiring about the price of computers, but they can't afford them at all. The better ones cost 20,000 yuan, and the cheaper ones cost more than 10,000 yuan. Is that something ordinary families can consider? They even Even if you grit your teeth, you can’t afford it at all.”

Now there are not as many million-dollar households as imagined, but even those with ten-thousand-yuan households may not be able to afford it, and those who can afford it may not be willing to spend most of their savings at once.

"Dad, this advertisement will make our learning machine a big hit. And in a short period of time, our learning machine will become famous all over the country."

"Send it to CCTV, let them replace the advertisement of the handheld with this one. In two days, agents from all over the country should come over, and they have to sign a supplementary contract with them. This time, they will be charged more A deposit, I think some agents seem to be reluctant to abide by the contract, so I have to remind them."

...

"Mr. Zhang, I heard that a new product is going to be launched. I didn't say anything. I will be the first to support it. I want 500 units." Someone saw Zhang Yang walk into the meeting room, stood up and said loudly.

"Old Zhao,

As smart as you are. Five hundred units are also embarrassing to ask, I want eight hundred units! "

"I want 1,200 units." Wang Liang stood up and shouted, his agent in two provinces actually only had 600 units in each province.

"You all want to continue to represent our company's new product, Zhiduoxing Chinese and English computer learning machine?" Zhang Yang looked at everyone with a smile.

"Of course. We have confidence in Zhiduoxing. I heard that the advertisement on CCTV will be changed immediately, and the sales will definitely be good at that time. Mr. Zhang, when will we be able to deliver the goods?"

"Of course the delivery is at any time. This is a supplementary agreement, and the delivery can be made after signing."

Everyone looked at the supplementary agreement, and when they saw that each provincial agent had to pay a deposit of 200,000 yuan, everyone's expressions changed.

Two hundred thousand is too much. Although they made a lot of money in the past year and a half, they also spent a lot. Taking out 200,000 yuan at once is a lot of pressure. Especially if you talk to Wang Liang and win two provincial agents, that's 400,000 yuan.

"Why, do you think the deposit is too high? Let's see how much this Chinese-English computer learning machine costs. Then calculate how much you can earn if you can get a 5% agency fee."

"The last time the handheld was provided to everyone for free, I didn't charge you any more deposits, but some people can't manage their agency area well. Zhi Duoxing lost a lot, but he himself made a lot of money."

"So it seems that the deposit of 100,000 yuan does not put any pressure on you. I have statistics on how much money you have made in the past year and a half. Who of you didn't earn back the deposit early? "

"Two hundred thousand is just less than a year's profit for you. Whether you want to do it or not, you can decide for yourself. Don't talk to me about any difficulties. If anyone can't do it now, I will refund you the previous 100,000 yuan deposit. There are people who are willing to take down your agency area."

Everyone looked at each other, Xiao Zhang was always so angry, who was he talking about? Who is so careless and cheated everyone? Some tricky people among them also acted upright, anyway, they couldn't let people see that they were guilty.

They must continue to ask for this proxy right, and they must not miss it. Even if it is borrowing money, or a loan is cost-effective.

"Mr. Zhang, our wholesale price is only 1,000 yuan, and the retail guide price has reached 1,280 yuan. Is this too expensive?"

They thought that the price difference between this and the game console would not be too big, it is more than four times more expensive.

"The cost has increased, so the price will naturally be more expensive. Now a computer costs 10,000 to 20,000 yuan. Do you think our learning machine is still expensive?"

"Don't say too much, sign, pay, and pick up the goods. In the first month, each person has a guarantee task of 500 units."

A few days later, Zhiduoxing's computer learning machines appeared in shopping malls in major cities across the country. At this price, they will not sell it to the rural market.

And Duan Yongping also saw the new product of Zhiduoxing in the mall, and bought one back at that time, intending to disassemble it and study it.

It's just that he is more curious about how Zhi Duoxing will advertise, and every time he thinks Zhi Duoxing's advertisements are particularly good. The new advertisement finally appeared, but Duan Yongping was very puzzled.

Is this an advertisement, or a jingle?

But two days later, he understood, because on his way home, he saw a child clapping his hands while chanting Zhi Duoxing's advertisement.

"You take one, I take one, Zhi Duoxing released a learning machine..."

Can this advertisement still have this effect? !

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