Super Tycoon

Chapter 142 Developing the Rural Market

In addition to Zhang Yang signing a contract with Li Junsheng and others, Wang Liang also found some people in neighboring provinces. However, the conditions he gave are far inferior to Zhang Yang's. You guys do it first, and if you make a good game, I'll buy it with money.

Several agents of Zhiduoxing Company follow this routine, and they can't afford it early without profit. Let them pay wages to support a group of people, they don't do it, if nothing is done, isn't the money wasted.

But Wang Liang is more willing to invest than others. Not only did he buy a computer, but he also spent thousands of dollars to buy foreign game consoles and games. Why is the game fun, what are the deficiencies, and how to improve.

As for that game console, I can put it in my own store later. In the county town, no one has ever seen this kind of game console, and no one has seen such a flexible game character. It is understandable that the price is a bit expensive. ?

He learned this from Zhang Yang. In Zhang Yang's words, you must first understand the advantages of others before you can know how to surpass them.

Wang Liang also noticed that the newly developed games will definitely not run on the old Zhiduoxing TV game console, so Zhiduoxing will also make a new game console.

Knowing this, Wang Liang became more confident. At least in his impression, the decisions made by Zhang Yang have never caused the company to lose money, so he will not lose money.

Of course, there is a more important point, that is, he asked his brother-in-law, and his brother-in-law also said that he could try it. The brother-in-law also said that Zhang Yang is the most talented businessman he has ever seen, and he will definitely make money if he follows him.

Time flies, and November passed quickly. Zhang Yang looked at the company's sales report with an uneasy expression on his face.

"Mr. Zhang, our sales in November have declined, and our market share has also dropped to 81%. Especially in some cities, foreign game consoles have taken away a lot of our market."

Sun Tengfei was also a little depressed. In the past two months, he watched foreign game console manufacturers keep making publicity, but their sales of Zhiduoxing grew the most. He still felt that foreign game manufacturers were nothing more than that.

How long has it been since those foreign manufacturers counterattacked? Such an expensive game console, someone really bought it!

Zhang Yang put down the report: "Normal. After all, those game consoles are sold well abroad, and the promotion is so strong, it is understandable that some rich people who love to play are tempted."

He had considered this situation before, but he didn't expect it to happen so early. Since foreign game console manufacturers have entered the Chinese market, they must want to fully open it.

The advertising expenses of each of them may not be a lot, but together, people will see advertisements for game consoles and games every day.

Maybe the people who make the most money may not be the city dwellers, but those who have made money at this time all want to go to the city. Even many rural people try their best to find connections for an urban hukou.

Because people in the city will arrange jobs for them, unlike rural people, most of them can only farm land.

In fact, at this time, there are already a lot of rich people, especially in some cities with special policy pilots, and many people who seize the opportunity there become millionaires.

At this time, looking at the game consoles worth several thousand yuan, they don't think it is expensive, even if the average annual salary in the city is only around two thousand yuan at this time.

Even some rich people like to buy expensive things. Only in this way can they appear rich, make others envy, and satisfy their once fragile self-esteem.

Of course, they also think that expensive things must be better, why can't they sell so expensive! Besides, imported products are definitely better than domestic products. Foreigners are so rich. I heard that everyone lives in a big house and everyone has a car.

"Mr. Zhang, what countermeasures should we take? It is impossible for our prices to drop any further. Why don't we increase our publicity?"

Zhang Yang glanced at Sun Tengfei: "How can we increase? We have already advertised on CCTV, and we also have advertisements in newspapers, and advertisements in shopping malls. Hey, maybe we can add some advertisements."

He suddenly remembered that in his previous life, it was the rural market that supported Xiaobawang's sales. The potential of the rural market is also greater than many people imagined.

In the previous life, there were many enterprises that adopted the strategy of encircling the cities from the countryside, such as some domestically produced cola, some snacks, some toys, etc., at least for a period of time, the development was not bad.

The price of their game console is only 300 yuan, which is not very cheap at this time, but many rural families can actually afford it. Especially next year, the income of many farmers will skyrocket.

"Notify the agencies to ask them to paint some wall advertisements on the walls on both sides of the main roads in the countryside. It means to paint the advertisements directly on the walls, and you can see them as long as you pass by there."

Sun Tengfei thought about it in his mind, why does this feel like he used to write slogans?

In fact, not only in the countryside, but also in the suburbs of some cities, and even on both sides of the main road, there are some slogans. For example, if you want to get rich, you must first build roads; if you have a good family planning, your daughter will also take care of her; if you raise long-haired rabbits, you can earn money at home; if you want to get rich, plant fruit trees.

There are many similar ones, all of which are publicity policies, mainly about family planning, age-appropriate marriage and childbearing, getting rich, etc., which are the most concerned things of local governments and people.

I have promoted treasury bills, savings, law popularization, literacy and so on before, and the effect is actually not bad, at least everyone has seen it and remembered it.

Now that some policies have been adjusted long ago, some old slogans will naturally have to be changed. In the past life, there were mainly two types of products in the countryside. One was related to agriculture, such as fertilizers, agricultural machinery, seeds, etc., and the other was communication.

Several major operators in China, in order to increase the number of users, went to the countryside after the development of the city. Who made China’s rural population so large? Even the representatives of many operators had conflicts because of this, because their advertisements were blocked by others. Is it covered?

"By the way, let them know that they should cover as many counties as possible. Before, they only sent products to cities and several key counties. If they want to make more money, they must not give up on the rural market."

"Let them publicize the 10,000 yuan prize. This topic seems to be getting colder. Let me heat it up. Also, let them set up a direct-sale store in their agency area, including after-sales service."

"Don't pay attention to their complaints, they earn a lot of money. If anyone does something wrong, then change the agent! Let them know that the company will launch a new product next year with higher profits, let them think about it for themselves manage."

Those foreign game machine manufacturers advertised fiercely, but their sales did not increase much. It is estimated that they must lose money now. If you lose money and make money, you have to make money in the future!

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