Super Tycoon

? This year, the relationship between Huaxia and the island country has gone a step further. In order to introduce some technologies that it does not have from the island country, Huaxia has lifted restrictions on the import of some products from the island country.

In the previous life, China's electrical appliance industry has also entered a blowout period since this year. Imported products mainly focus on big brands and also promote quality, but the prices are very high, similar to those in Europe and the United States.

Some companies in the island country began to publicize in the media, mainly promoting their advanced technology, excellent quality, how popular they are internationally, and how they are the best in the world.

Many people who got rich first began to choose imported products from the island country when buying home appliances, and even mentioned that they were proud when they bought home appliances imported from the island country.

It was also at this time that some video game consoles from the island country began to aggressively enter the Chinese market. They all wanted to see if video game consoles could survive in China.

Although China's economy is not good at this time, it has a large population, with a population of more than one billion, what a huge market it is. If anyone can fully develop it, it will definitely not be difficult to become the top three in the global industry.

When I walked into the mall, I saw the quotations of some foreign video game consoles, and many of them listed the place of production, most of which were from island countries.

The success of Nintendo and other companies has made other electronic and electrical companies see the potential of this industry. They have hardware technology and it is not difficult to make game consoles. They all want to get a share.

Even if you can't become a leader in the industry, you can always make some money along with it, right? If, like Nintendo, there are one or two blockbusters, the status will definitely rise in a straight line, and it will also greatly promote the sales of their other products.

In the island market, European and American markets, their performance is not good, but who knows what will happen in the Chinese market? The best seller in the Huaxia market at present is a local company, Zhiduoxing.

From the perspective of many game manufacturers, the video game console technology of Zhiduoxing belongs to the technology of ten years ago and belongs to the previous generation. Moreover, it is popular because of its compatibility with 60-pin cassettes and the fact that there are many pirated game cassettes in the mainland market.

The degree of welcome, that's all. The peak sales volume in a month is only more than 20,000 units, and it is more than 200,000 units a year.

With such a big market and only such a small amount of sales, it is obvious that the market is not saturated yet. They come in and just fill the market.

They can even release a newer generation of game consoles to attract Chinese players with more fun games. And they plan to set it as a long-term strategy, and use five to ten years to slowly develop the Chinese market and completely occupy it.

They can defeat European game manufacturers in Europe, and they can also defeat the backward Zhiduoxing company in China. 35xs

You said that there is the Soviet Union behind Zhiduoxing Company? It seems that the development of the game industry in the Soviet Union is also extremely backward. Although there is a Tetris, how many were sold when it was in the hands of the Soviets? I don't even know about copyright protection.

The goal of this year is to open up the sales channels first, and wait until next year to make efforts to start fighting with peers.

At the same time, some game manufacturers in Europe and the United States have also followed suit, and it is impossible for them to let the island countries enjoy this cake exclusively.

In front of the game console counter in the mall, Zhang Yang saw posters of many manufacturers, including game console posters and game posters, and some even got to the entrance of the mall.

Shopping malls will not refuse anyway. Attracting customers may drive the sales of other products, and there is no need for shopping malls to advertise. Why not do it?

What's more, many shopping malls will charge a certain promotion fee for the brands that advertise at the door, so as to prevent other brand products from doing so, turning the shopping mall into a mess like a vegetable market.

However, he does not think that these game consoles will become a stumbling block for Zhi Duoxing,

The most fundamental reason is that it is expensive!

Game consoles are expensive, which may be acceptable to some people, but every game is also expensive. A game, for many game nerds, may be cleared quickly, and then after playing for a while, after no new surprises, they will start to get bored and want to play new games.

Manufacturers of those game consoles are not compatible with each other. If you want to play a new game, you have to buy it again. If you want to play the same game for a year, the money for buying the game may exceed the money for the game console.

Adding these together, it's not just a matter of two or three thousand, but more than five thousand, or even tens of thousands. For office workers with an average annual income of less than 3,000 yuan, this is simply not something they can afford.

For some wealthy families, it will also be a heartache. Especially when the games that children like do not belong to the same company, it is even more uncomfortable.

How many parents are willing to buy a new game console for a new game? A well-off family can't afford this.

At this time, Zhi Duoxing's cheap strategy has an absolute advantage. Although Zhiduoxing's TV game consoles do not produce game cartridges, and the graphics are not as exquisite as those of the 16-bit game consoles currently on the market, they are playable and cheap, which is enough.

For children, the appeal of the two is about the same, and the one that can play more will obviously make them like it more. For some teenagers, they can only play on Zhiduoxing's eight-bit machine under the choice of their parents.

The same is true for handheld devices. The price is the biggest competitiveness of Zhiduoxing, which cannot be compensated by other game manufacturers.

In fact, in the 1990s, apart from Xiaobawang, there were no other popular game consoles in the previous life. There are some machines that many people may know, such as ps, g, etc., but there are really not many people who own them.

After the millennium, when China's economy takes off again, more people will buy game consoles, and many of them are adults.

At that time, Huaxia had many restrictions on entertainment equipment, and with the rise of online games, the money earned by those game manufacturers was actually much less than imagined.

What Zhang Yang is doing now is actually running counter to many game manufacturers. Others rely on a new game to sell new equipment first, and then continue to launch new games and supply this new equipment, so as to ensure that they can make money every year.

Wait until everyone feels that the device is old, then launch a new generation, and then launch a new device, or upgrade some old games, and make another wave of money.

Zhiduoxing is different now. It does not have the profit point of follow-up new games, and it makes money entirely by selling game consoles. In the eyes of many game manufacturers, it is too far from a business philosophy to turn a business that may be profitable in the long run into a one-shot deal by Zhi Duoxing.

But soon they were exhausted in the Chinese market. It seems that Zhiduoxing's one-shot business is more attractive to Chinese consumers. The combined sales of so many international game giants are not as good as that of a small company. Zhi Duoxing!

What if Zhi Duoxing became theirs?