Super Resort System

Chapter 242 Marketing Layout

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Just when Tong Shuya was watching, Li Yang made a phone call: "We may come over later, by the way, is there any problem with playing the bamboo and xylophone? Good!"

After the torch dance performance is over, it is a local dance performance. In fact, Li Yang has seen these performances in other resort hotels, so there is nothing new.

But the first time I saw Tong Shuya, I still found it very novel.

The whole performance ended in just over twenty minutes, which was much faster than Li Yang expected.

"Let's go, wife, I'll show you the sunset!" Li Yang said with a smile.

"Did you still go to the Rock Bar yesterday?" Tong Shuya said excitedly. She especially liked the Rock Bar yesterday, and she liked the feeling of drinking and watching the sunset with Li Yang there.

"Go to a place that is more suitable for watching the sunset than there!" Li Yang pretended to be mysterious.

"Where is it? It's still mysterious?" Tong Shuya looked at Li Yang curiously, but Li Yang didn't explain it, pulled him into the butler's car, and returned to the AYANA Park again.

The car stopped near the sea.

"Sir, you need to go down that step!" said the butler.

"Okay!" Li Yang led Tong Shuya down the steps, and halfway through, Tong Shuya suddenly pointed to the lower right and said, "Oh, that Internet celebrity Ocean Beach Pool is here!"

Tong Shuya is referring to another infinity swimming pool that attracts netizens. It is located on the seaside under the cliff. The wavy swimming pool does not look very beautiful from above. The reason why it is famous is because it is in the swimming pool. You can enjoy a beautiful sunset and enjoy the feeling of the water and the sky.

There is also a seaside restaurant next to the pool. Tong Shuya seemed to have guessed something and continued, "Are you going to take me to that restaurant for dinner?"

"No!" Li Yang shook his head again, then continued to lead Tong Shuya down the steps.

"Oh, it turned out to be here!" Tong Shuya said again, because she saw the trestle pier in the distance that she saw in the rock bar yesterday.

"Are you going to take me to watch the sunset on that pier?" Tong Shuya asked.

Just as he was talking, he heard the service staff at the entrance explaining to several female tourists who wanted to enter the Zhanqiao Pier: "I'm sorry, ladies, because this is a private Zhanqiao Pier, you can't just enter and visit!"

"You are not allowed to enter here!" Tong Shuya looked at Li Yang with regret.

"Yeah, otherwise this trestle bridge would have been trampled by tourists!" Li Yang said, but dragged Tong Shuya over.

"Isn't it not allowed to enter, you still..." Tong Shuya looked at Li Yang strangely, but suddenly thought of something.

"Hello, I'm Li Yang for the appointment!" Li Yang walked over and said to the service staff.

"Hello, Mr. Li Yang, I've been waiting for you for a long time, please come in!" the service staff said respectfully.

"Let's go!" Li Yang took Tong Shuya and walked onto the trestle under the envious and curious eyes of the few beautiful tourists beside her.

"How did you do it? Is it because you want to become a shareholder?" Tong Shuya looked at Li Yang with surprise and asked.

"No, in fact, as long as you make an appointment in advance and spend some money, you can come in!" Li Yang said with a smile, but did not explain in detail.

"Oh!" Tong Shuya nodded,

Immediately attracted the attention of the scenery in front of me, this trestle has been extended into the sea.

Walking to the end of the pier, surrounded by the sea, it is very beautiful.

The main thing here is that you can see the entire rock bar, and even the beautiful coastline view of the entire AYANA Hotel, and there are no other tourists here, just the two of them.

"Wow - so beautiful!" Tong Shuya shouted excitedly to the sea.

"Do you like it here?"

"Yeah, I like it!" Tong Shuya put her arms around Li Yang's arm and nodded happily.

"Want to have dinner here?" Li Yang asked again.

Tong Shuya looked up at Li Yang in surprise: "Can you still have dinner here?"

"Of course!" Li Yang beckoned to the waiter in the distance, and the waiter immediately ran over: "Good evening, sir, may I start preparing dinner for you now?"

"Well, let's start!" Li Yang nodded.

The waiter immediately spoke a few words on the walkie-talkie, and soon more waiters brought in tables and chairs, carpets, as well as the Indonesian symbols of royalty and nobility, such as umbrellas, straw hanging flags, various flowers, etc. to arrange the whole place. pier.

The waiters work in a division of labor, some laying carpets, some placing tables and chairs, tableware, candles, etc. In a blink of an eye, the pier has become a romantic restaurant full of Indonesian characteristics.

"My distinguished guest, please take a seat!" After setting up the table and chairs, the waiter respectfully asked Li Yang and Tong Shuya to sit down on the seats.

At this time, some service staff brought in Indonesian musical instruments such as bamboo xylophone and placed them on the trestle not far from the dining table. The three musicians began to play nice music.

Tong Shuya looked at Li Yang in surprise. She never expected that Li Yang had prepared such a big surprise for her. In the morning, she felt that the sound of the bamboo and xylophone was very good, but she didn't expect that there would be musicians playing live in the evening.

"Why are you so good!" Tong Shuya reached out and grabbed Li Yang's hand on the table, with a happy smile on her face.

Girls like surprises and romance. Obviously, the surprises tonight are definitely enough.

Li Yang smiled, seeing Tong Shuya happy, he was also very satisfied, gently kneading Tong Shuya's hand and said, "I just want you to be happy!"

Although Li Yang is not very good at saying boring sweet words, in Tong Shuya's heart, these words are more real and moving than any sweet words.

"I'm really happy today, thank you husband, thank you for the surprise you prepared for me, I'm really happy, it's really beautiful here!" Tong Shuya's cheeks were flushed with excitement.

The sun in the distance has begun to set on the sea, and the cheerful and melodious melody of the bamboo xylophone and the sound of the ocean waves together play a moving piece of music.

The waiter pushed the dining cart and brought Li Yang and the others tonight's "Lobster Dinner", which was a set of five top-quality seafood dishes, each of which was exquisite and well-presented.

Of course, the price is not cheap, but for Li Yang now, it is nothing at all, and it is worth spending money to experience it once.

After all, eating here is really emotional!

The waiter helped Li Yang and the others pour the awakened red wine into the goblet.

"Respected guests, if you need anything, call me at any time, and I wish you a quicker dinner!" said the waiter who served Li Yang and the others. He immediately walked to the musician's side, stood quietly, and stopped disturbing Li Yang and the others. dinner.

Li Yang and Tong Shuya are the only two people left in the small world of the pier. The sun has slowly fallen into the sea, and the junction of the sea and the sky is golden. The beautiful sunset is once again presented in front of Li Yang and Tong Shuya.

Drink a sip of red wine, eat a delicious dish, quietly enjoy the beautiful sunset, enjoy this beautiful marina, and enjoy the beauty of the moment.

The candles on the table are swaying slightly in the windproof lampshade, and the beautiful night lights are also lit on the pier, adorning this sea pier, making it more dreamy and romantic.

In the rock bar, where Li Yang and Tong Shuya sat yesterday, a young couple was drinking juice and admiring the last rays of the sunset. As the lights on the trestle turned on, the wife's eyes were immediately attracted. past.

Looking carefully at the trestle pier, I couldn't help but say in surprise, "Husband, husband, someone is having dinner on the pier!"

The husband also looked there intently and said, "The rich man's dinner!"

"I really want to have a meal there, it must be super romantic!" said the wife with a look of longing.

"I'm trying so hard that we'll go there for dinner when we're five years old!" said the husband.

...

After Tong Shuya left, Li Yang stayed at AYANA alone for one night, and on the grounds that he wanted to hold a wedding here, he learned in detail about the hotel's service standards and procedures for weddings.

Also visited all the wedding venues in the whole hotel, including the venue where Liu Shishi and Wu Qilong held their wedding.

AYANA has a total of 15 wedding venues with different styles. Whether it is a beach wedding, a seaside lawn wedding, or a church wedding, it can be said to meet almost all types of wedding needs, and also meet the needs of users of different consumption levels. .

The hotel's wedding services are also very complete, with a dedicated wedding planning and execution department, which can help guests create the wedding they want.

Not only that, Li Yang also visited well-known local wedding companies in the next few days. Most of these companies are operated by Huaxia here, and they also have headquarters in China. They mainly plan overseas weddings for the wealthy in China, including wedding photos. photo shoots, wedding celebrations and honeymoon trips and more.

Through many days of visits and understanding, Li Yang has a new understanding of Bali wedding services, and has found more support for his original ideas, and further improved his plan.

Li Yang felt that in addition to learning and imitating those mature hotels, he also had to make his own characteristics. In fact, with the area of ​​​​the Essener Hotel and the long enough and beautiful coastline, it was easy to realize several functions in the hotel. A unique wedding venue.

In addition to seaside lawn weddings like AYANA, beach weddings, church weddings, etc., you can also incorporate some of your own features, such as the bird's nest wedding venue on the edge of the cliff, the wedding venue that imitates the landscape of Lover's Cliff, and even the wedding venue that can be customized at any time according to your needs. Custom wedding venues and more.

"In addition to the wedding venue, the hotel should also add a suite hotel!" Li Yang thought.

After visiting AYANA this time, he also summed up another reason why it will be popular in China, that is, it covers a wide range of people, covering low, medium and high levels.

Although Li Yang doesn't necessarily have the full coverage like AYANA, he also needs to consider the economic concept of Chinese people. They have money but they also pursue cost-effectiveness and spend their money on the edge. The hotel's target group is not only the rich in China, but also more is the middle class.

And the most important thing is that once you have positioned the hotel for weddings and honeymoons, you need to adjust the room structure.

"In the past, Eisener was mainly positioned for vacations, targeting large families in Europe and America, or wealthy services, so the room types were all large villas designed around vacations.

But I can't let those who come to the wedding of the newlyweds spend a lot of money to live in the villa, it's not practical! "

AYANA has many budget suites, ranging from more than 1,000 to 2,000 or 3,000 rooms, especially in RIMBA, which allows guests to come to the wedding to stay with the least amount of money, even if both parties bear the cost, they can also let They cut costs drastically, which is one of the reasons why AYANA's wedding is so popular.

"Just reduce some villa hotels and build a five-story suite hotel like RIMBA!" Li Yang immediately perfected the plan in the plan.

"We also need to design multiple price packages at the wedding, and provide different levels of customized wedding services according to different price points..." Li Yang frowned, thinking about this plan seriously.

He knows that he has a lot of things to do. This is a very grand plan, and every link cannot be neglected. Moreover, a special project team needs to be established to improve the plan. According to market research, a reasonable design can be made. Just your own characteristics.

You must know that the competition in the wedding market in Bali is also fierce. If it is just a change in positioning, without proper marketing methods, unique services, and ingenious ideas, it is still impossible to turn losses into profits. Therefore, Li Yang's "will The "Love to the End" plan involves much more than just this little bit of content...

The acquisition of Essener went very smoothly. After sufficient research and review of relevant data and data, the team negotiated with the hotel. In the end, Li Yang bought the hotel at a price of less than 500 million yuan. , and the acquisition has also entered the follow-up stage of asset transfer.

Li Yang did not rush to return to China, but continued to stay in Bali. On the one hand, he conducted market research, and on the other hand, he also began to contact several hotel companies such as Four Seasons, AYANA, and Hanging Garden to further discuss the matter of buying shares.

After previous travel inspections and research and analysis of many online travel routes, Li Yang completely abandoned the accommodation on Lembongan Island in the honeymoon itinerary design.

The place is only used as a sightseeing spot for a day trip, and the accommodation is still arranged in Bali...

Of course, Li Yang is not in a hurry to invest immediately. In the design of overseas weddings and honeymoon trips, he still needs some people in the industry to participate in the design and planning.

Therefore, after staying in Bali for more than 20 days, Li Yang also returned to China, and immediately recruited professionals from well-known domestic wedding planning companies and travel agencies.

A new project team has been established in the brand center, which is fully responsible for the research and development and design of service products such as weddings and honeymoons in Bali Love Nest Resort.

And set up an overseas business department, which is responsible for all operations and marketing of Essen Resort Hotel.

On this day, Li Yang held a high-level meeting in the brand center. The theme of the meeting was around the operation and marketing of Essener Resort Hotel, and he officially took the plan of "carrying out love to the end" that he had written earlier to the meeting.

...

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