Super Resort System

"In the first stage, there is a lottery event, and fans who forward the event news will have the opportunity to be drawn and get free tickets, with a total of 100 people.

This stage is our marketing and publicity period. The specific number of winners will be adjusted according to the actual publicity effect. However, judging from the popularity of the self-media and the movie itself that we have at present.

The number of participants in the event will be high, and the speed and effect of dissemination will be very good.

In the second stage, online ticket purchase is 50 yuan for ordinary tickets and 200 yuan for VIP area tickets.

Different fares meet different consumer groups and consumer psychology!

If the effect of the first stage of the event is as expected, the tickets for this stage should be easily sold out, and the supply will definitely be in short supply.

At this time we will start the third stage.

Those who can wait until the third level are basically true fans.

There is only one way to get tickets at this stage. If you purchase peripheral products at the online store over 298 yuan, you will get free general tickets, and if you spend over 1,000 yuan, you will get free VIP area tickets. We claim that only the first 100 people can get it, which increases the sense of urgency.

Just imagine if you really want to participate in this offline event, but have not been able to get tickets before, you will be very impatient at this time, so it is easy to generate impulsive consumption. "

"Mr. Hou, I have a small question, whether our VIP area tickets will be a bit expensive, and we have found out a lot from ordinary tickets, and whether the consumption threshold in the third stage is also a bit high, I am worried that it will affect us. The effect of the activity!" Someone questioned.

Hou Zhengyu paused and continued: "Well, we have also considered this point, but the design of this event plan is based on the consumption psychology of the new generation of consumers after the current consumption upgrade.

Now some particularly petty restaurants or sweet red shops.

Those Internet celebrities, young girls also like to take the initiative to post the punch cards of these stores and help spread the word.

In the final analysis, it all stems from the invisible class division psychology at work.

In recent years, the country has been in an explosive stage of class division. In the past ten years, the level of the national economy has improved, the gap between the rich and the poor has gradually widened, and invisible classes have emerged. The middle class and the high class are what many people yearn for. class.

It used to rely on money to simply and rudely divide grades.

I drive a luxury car,

Buying a famous watch is all it takes, but now class division is not only about money, but also about taste and literacy.

Only money and no taste are called local tyrants. No matter how rich you are, you can't get on the table. It's not the pursuit of the public.

More wealthy people no longer rely solely on money to divide classes, that is to say, simply buying brand-name clothes, brand-name watches can no longer meet the needs of class division.

Those who are rich and tasteful will have more elegant lifestyles and habits, such as going to the petty bourgeoisie restaurant, going to have afternoon tea, going on a trip, going to the drama, going to the musical and so on.

And those who are struggling to squeeze into the middle-class circle, often imitate the habits and consumption outlook of these people, and also go to travel, watch dramas, and bask in the sun. To prove that you are in this circle and class needs.

"And what we want to earn is the money of these people. They have a certain spending power and are willing to pay for these consumptions that can highlight their class!"

Hou Zhengyu has a very thorough analysis and understanding of the current consumer groups, or the target customer group of his inn. His remarks also made Li Yang full of confidence in this event.

"Well, very good!" Li Yang nodded. "But I have a question. If a customer buys our product and gives him a ticket, what should he do if he returns it? After all, it is now seven days without reason to return it!"

"That's right, so we set a rule that the tickets will be automatically sent to the user's mobile phone after the user confirms the receipt! Generally, those who can participate in the event are not local to the city, or the surrounding area, so the time is completely in time!" Hou Zhengyu explained.

"Well, then you can rest assured!" Li Yang said.

"At present, we plan five events in the first phase, with the goal of achieving online sales of over 800,000, on-site sales of over 500,000, ticket revenue expected to be at least 200,000, and other income of more than 50,000, and the cost of this event adds up If it is less than 100,000, we will also seek cross-industry cooperation to share our activity costs!" Hou Zhengyu continued.

"Okay, let's follow this plan. When the summer vacation is over, I will give everyone a bonus!" Li Yang said with a smile.

When everyone heard the prize money, their eyes lit up and they were full of energy.

The next day, the event was implemented as planned. The first stage of the event quickly became popular with the help of the movie popularity, and even occupied the Weibo hot search list for a long time.

Tickets for the second stage sold out in almost ten minutes.

At present, less than an hour after the start of the third phase of the event, the sales have exceeded 600,000, which is even better than expected.

In the office, Li Yang, who was reading the activity report sent by Hou Zhengyu, suddenly received a system reminder.

A dialog box popped up immediately, writing: The third service object has been determined, please confirm the host.

"The third client?"

Li Yang almost forgot that he still had a challenge mission to complete.

He immediately looked at the guest's information.

Name: Annie

Gender: Female

Age: 17 years old

Mission information is so concise.

"Only seventeen years old?" Li Yang was a little surprised. He didn't expect that the target of this task was actually a girl, and the name seemed to be a foreign child.

However, when Li Yang retrieved customer information, he found out that the girl named Annie was from China.

But looking at the photo, it should be a mixed race, very delicate, and a girl with a score of over 90. She has now joined the Youshan Beauty Club.

She checked in at noon today...

"20 days??" Li Yang was a little shocked when he saw the girl's reservation information. A 17-year-old girl directly booked a room for 20 consecutive days. Although only two or three days of the room were reserved for the star-viewing room, the rest were basically A tent hotel, but the cost of these 20 days is not low.

You know, the current hotel prices have increased by 30 to 50 percent.

"This is a child of a rich family!" Li Yang murmured, but what made him wonder was why this girl came to stay alone, without family members and friends, wouldn't the family be worried after 20 days out?

And according to the service objects previously released by the system, this time it was definitely not only because the girl had been staying for a long time that she was selected.

There must be something untold about this girl.

Li Yang retrieved the monitor near the tent hotel where the girl stayed in the system, and planned to observe the girl first, get to know her first, and see if he could find a suitable entry point and provide her with better service.

And he can't go back to the hotel immediately these two days, the girl will stay for a long time, he is not in a hurry, it is better to know ourselves and others first.

...

[I wish everyone a happy new year, the seventh is greeting everyone, the epidemic has been serious recently, and the seventh wishes all brothers and sisters to be safe and healthy! 】

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