Super Resort System

"Cough, Mr. Zhou is right. It is undeniable that the Youshan Hotel has been very popular recently, and even led to a large number of check-outs. But I re-analyzed the reason last night and found that their hotel There was no price increase during May Day, and the price itself was cheaper than ours. I think this is the main reason for the loss of our customers!

Of course, it is undeniable that their hotel has put a lot of effort into marketing recently. Coupled with the popularity and star effect brought by Xu Jiaxi's fame event, it has also led to changes in the choice of many customers! I think this is what led to this mass check out! " Manager Liu said with a smile.

"You finally figured it out? Then why can't you see a little bit about how the other party does marketing, how to create popularity, and how to use the star effect in the report?" Zhou Zhenghua slapped the table and scolded, "Look at your report. Write something, I let you analyze their marketing strategy, and the merits, not to let you find fault with the other party, not to let you say that the data is untrue, and not to let you make excuses for your incompetence !"

In fact, it wasn't the check-out phenomenon in his hotel that made Zhou Zhenghua angry. This was a normal phenomenon. What he was angry about was Liu Dianjiang's attitude. He could see the extreme prejudice in the report at a glance.

What he needs is a manager who can face up to the problem, not a person who restricts his own pattern because of prejudice, a person who is self-willed and does not know how to learn with an open mind.

Losing this amount of passenger traffic by yourself is nothing, there will always be other tourists staying, but the problem is that if you are content with the status quo and don’t know how to accept new things in the market, learn those new marketing strategies, and learn from your opponents humbly, Even if it is a young opponent, it will be a matter of time before he will be eliminated from the market, and this is what worries him the most.

He Zhou Zhenghua can be today, relying on continuous humility to learn, to work hard to accept new things, will continue to adapt to market changes, will survive in the fierce competition.

But after all, he is old and his energy is limited, so he needs his managers to know how to learn, innovate and make breakthroughs.

Obviously Liu Dianjiang disappointed him.

Seeing that the boss was angry, Liu Dianjiang was silent. Although he was not convinced, he didn't say anything.

"I want to ask everyone here, what did you see from the series of actions you did at this stage?" After a while, Zhou Zhenghua suddenly asked.

"Event marketing!" someone replied.

"Well, yes, it is indeed event marketing, but this event marketing has a deeper purpose?" Zhou Zhenghua looked at the managers.

Everyone shook their heads,

In fact, they also thought of some answers, but they felt that they were too simple, so they didn't say it.

"Their fundamental purpose is to create a story." Zhou Zhenghua continued, the answer was indeed somewhat unexpected to them, and his eyes lit up, listening to Zhou Zhenghua curiously continue: "Everyone should know that in the tourism industry. In other words: If you want to speculate on tourism, make up a story first!

However, in recent years, with the rapid development of the tourism economy, tourists have become more informed and rational, especially some relatively young and highly educated consumer groups, their tourism tastes are getting higher and higher.

However, many man-made attractions that follow the trend are full of fallacies and false pseudo-cultures. Apart from arousing curiosity, it is difficult for people to have real emotional resonance, and as a result, they will inevitably be alienated or even abandoned.

And those of us who do light luxury homestays and resorts, the main audience is relatively young groups, and people who prefer to pursue new experiences.

And these people just lost their freshness to those fake stories, and even have a high degree of recognition, and the old routines obviously don't work.

But what does the Mountain Hotel do?

They did not make up stories by themselves, let alone rely on cultural and historical things, they created a story, a story that young people prefer!

That is the amateur girl - Xu Jiaxi, the legendary story of overnight fame!

This is a story that people relish, and it is also a story that is easy to follow and spread. It is a more advanced story.

Xu Jiaxi's fame endows the Youshan Hotel with another meaning. For this story alone, many young people will be willing to pay for it, and the follow-up impact of her star effect is enough to keep the Youshan Hotel alive. .

Some people may say that this is an accidental result, but why does it happen to others by chance instead of us? The patronage of luck is not really fair, and we need to create opportunities.

I know some people will say that his marketing strategy is difficult to replicate. Yes, I also know that. What I need is not for you to copy and imitate. I just hope that you can learn something from it, get some inspiration, and be able to Diverging thinking, jumping out of the original limitations, looking for more possibilities, so that our hotel can also make breakthroughs, instead of standing still, knowing that one day it will be stepped on by a rising star. "

"Not long before our meeting was held, this Youshan launched a ticket system again. They charged sects for tourists to visit the top of the mountain, and according to their official news, the tickets for May 1st and 3rd were sold out in an instant.

A hotel sells tickets, and if you say this, you will be scolded to death by your peers? However, people have done it, and it is still hard to get a vote. I think you are all online, so you should be able to go and see for yourself what the young people are thinking and what they really need.

There is no rule that cannot be broken! "

...

Li Yang didn't know that he was forced to do things by the system tasks, and he taught his colleagues a good lesson, and he didn't know that he was being cursed by countless managers in the industry.

Now, he is holding a mobile phone and playing an earthy love story competition with Tong Shuya to see who will disgust the other party first.

"Do you know what I want to eat?"

"What to eat?"

"I want to stare at you madly!"

Uh--

"Ah, ah, I can't stand it, I admit defeat!" Li Yang really can't play anymore, the earthy love story is so unbearable for him, he feels like if he keeps playing, the book will end. .

Tong Shuya smiled happily over there, very proud: "Haha, if you lose, then you have to grant me a wish!"

"Tell me, what wish? You want me to give you my body!" Li Yang said calmly.

"Hmph, I don't want your body, um... I haven't thought about it yet, I'll tell you when I think about it!" Tong Shuya said with a smile, "Okay, let's not talk for now, I'm going to have lunch, Hurry up and eat too, I love you, huh..."

Li Yang ended the call with a smile, and his smile slowly disappeared, and there seemed to be some loss in his eyes...

He knows very well that there are not many days like this. Once Tong Shuya starts to work, she will become busy. Maybe the schedule will be different from his own, and the time for the two to talk will be less and less.

...

【I wish my brothers a Merry Christmas! 】