Super Marshal

The year 2007 is about to pass, and it will definitely be a year of ups and downs for Bayern Munich.

If the first half of the year was dark, then the second half of the year was bright.

As the leader of the Bundesliga, Bayern Munich's management giants would never have imagined that the team would only finish fourth in the league last season and miss the Champions League this season. This is a huge blow to the Bundesliga giants. .

Looking at actual income alone, failure to participate in the Champions League cost Bayern Munich at least more than 30 million euros. This does not include potential brand income and the weakening of a series of other commercial values.

At that time, the three giants in the management were almost disoriented and almost resigned.

But it was also at that time that Bayern Munich re-drawn the team's management direction and decided to adopt a bold management approach and do their best to promote reforms, so they invited Gao Han to coach with a huge annual salary.

What they didn't expect at all was that Gao Han's arrival not only brought a huge increase in brand value to Bayern Munich, but also helped the Bundesliga giant attract talented players such as Franck Ribery, Robben and Aguero to join. .

Not long ago, in the European football brand value rankings listed by a well-known European advertising company, Bayern Munich surpassed Chelsea and ranked fourth in Europe. It is also the only team in the top 20 that missed the Champions League. team.

With a net investment of 100 million euros, Bayern Munich has seen huge returns in operations. The brand value of this Bundesliga giant even exceeds that of second-placed Schalke 04 in the Bundesliga, third-placed defending champion Stuttgart, and Germany last season. The most popular team, Werder Bremen, is the sum of these three teams.

It can be said that with the joining of stars led by Gao Han, Bayern Munich's monopoly position in the German market is constantly strengthening.

If it were just that, the Big Three wouldn't be so excited.

From July 1, 2006 to July 1, 2007, Bayern Munich was the most successful club in Germany, with a turnover of 225.8 million euros and a net profit of nearly 20 million. Euros were fully doubled compared to the previous season, which shocked the board of directors at the time.

It can be said that the reason why the team invested 100 million euros in transfer fees in the summer came from this confidence.

But what shocked all the directors was that in just the past six months, at the high-level meeting that he just took over, Finance Director Karl Hopfner excitedly announced that in the next fiscal year, although Bayern Munich Not qualifying for the Champions League, the turnover has been hit hard, but there has been an astonishing increase in revenue in other areas, and net profit is expected to double again.

What is this concept?

In other words, in the six months since Gao Han led the stars to join, Bayern Munich's net profit has been equivalent to the entire last season, and as the team's performance becomes more and more outstanding, this data may continue promote.

A very important reason for this is that because of Gao Han's joining, Adidas and Audi have significantly increased Bayern Munich's sponsorship fees, which has benefited the Bundesliga giants a lot in this regard.

In addition, with the joining of Gao Han and other stars, Bayern Munich's football market has been greatly stimulated.

According to retail data, the sales of fan supplies in the new season are more than 200% higher than the same period last season, and last season was already the hottest sales year in Bayern Munich's history.

Originally, the club had widely expected that as the World Cup fever in Germany subsided, fan enthusiasm would decline. However, unexpectedly, the arrival of Gao Han and the stars made the fans' passion not lessened but increased. Not only was every game at the Allianz Arena packed, Even all of Bayern Munich's away games are mostly full.

Among many fan supplies, jersey sales are undoubtedly the hottest.

Elber's No. 9 jersey has always been Bayern Munich's sales champion. Only the No. 18 jersey worn by legendary star Klinsmann can compete with it. However, in the past six months, Franck Ribery, Klose, and Ronaldo have The shirts of Ben and Aguero, and even Modric, have become bestsellers.

But what shocked the Bayern Munich management the most was that the jersey with the highest sales volume in the past six months was actually handed over to Gao Han by Beckenbauer and Rummenigge. It had Gao Han's name printed on the back, and the red and blue colors in the 1990s style. Strip jersey.

According to club statistics, the team played against Werder Bremen at the Allianz Arena for the first time. There were at least 15,000 fans in the stands wearing this jersey. More than half of the fans in the audience purchased Bayern Munich's new jersey. New jersey for the season.

In the past six months, Gao Han's jersey sales have always accounted for about half of the club's total jersey sales.

Even the German media are generally shocked by this, because in their view, German fans have always been more conservative in consumption and more traditional. Therefore, when the management gave Gao Han the jersey, they also considered this, so Only then gave him the classic style of the 1990s.

Unexpectedly, Gao Han's joining gave the German football market a huge stimulus and brought an incredible blowout effect.

The German media even gave this wave a name, called the alpine effect.

The profits from jersey sales are divided between Adidas, Bayern Munich and Gao Han.

Just from this, I don’t know how much I’ve made in half a year.

In addition to the sales of fan supplies, the number of registered members of Bayern Munich has also skyrocketed. From just 100,000 half a year ago, to more than 150,000 now, a total increase of 50,000. In the month after Gao Han was announced to join, the number of registered members increased dramatically. The number soared by 20,000, setting a record in the history of the club.

In the past, the development days of Bayern Munich's Sebena base could attract many fans, but now they are overcrowded. Every open day can attract no less than 6,000 fans, and there is even a Munich travel agency. , all regard Sebena as one of the must-see classics, and regularly lead fans from all over the world to visit every week.

The strong passion of the fans greatly boosted the attendance rate at the Allianz Arena. Even the more than 2,000 expensive business seats were sold out, and demand exceeded supply. This was the first time in the history of Bayern Munich.

You know, even the opening ceremony of the World Cup in Germany failed to do this.

All kinds of data show Bayern Munich that compared with half a year ago, the club's management has undergone a transformation and reached a higher level, and what brought about all the changes was Gao Han and the team he led.

It is precisely because of receiving this amazing good news before Christmas that the entire Bayern Munich management team is very excited. The board of directors is also very satisfied with Gao Han's coaching performance and hopes that the team can continue to work hard and make this good contribution. The momentum continues to develop, and the Bayern Munich operation will achieve greater glory.

To put it bluntly, professional leagues are competing for money.

Whoever burns more and burns wisely is the winner.

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"Haha, just two days ago, our governor personally awarded us a heavyweight award at a star enterprise award night. At the same time, he personally promised me that we, Bayern Munich, will be listed as a key development enterprise in Bavaria. , promising to give us full support in all aspects.”

When Rummenigge introduced this to Gao Han, his face was very rosy and he looked a little excited.

This is definitely a once-in-a-lifetime development opportunity for Bayern Munich, and it is also unprecedented in the history of German professional football.

Not only him, but Beckenbauer and Hoeness were also excited.

When they chose Gao Han, it was just out of performance considerations, but they never thought that Gao Han's arrival would bring such an astonishing shock to Bayern Munich and the entire Bundesliga.

He was like a shot in the arm, injected into the sluggish and weak German football market, making the entire Bundesliga excited.

Although Gao Han was quite proud of what the management conveyed, he didn't take it seriously. He turned around and talked about what Van Buyten had just told him, pouring a sigh of relief on the excited heart of the management. Bucket of cold water.

"Van Buyten is leaving?" Beckenbauer also found it difficult.

"If he leaves, if there is a problem in the second half, will the young players be reliable?"

"Yeah, it's a good deal. We only have four central defenders that we can really use now. With him gone, there are only three left. It's a bit dangerous to deal with three fronts."

Gao Han was also considering this, "But I can see that he has decided to leave."

The three giants looked at each other, a little embarrassed.

Van Buyten will indeed be very popular in the transfer market, because central defenders are very scarce now, especially good central defenders.

More importantly, Van Buyten has played in the Premier League and is relatively familiar with the Premier League. He is more popular with Premier League teams. There were even rumors that Chelsea wanted to get him, but nothing happened after that.

"What's your opinion?" Rummenigge asked with concern.

He now fully confides in Gao Han.

Gao Han raised his head and looked deeply at the three managers in front of him, hesitating a little.

Beckenbauer is also a human spirit. He saw Gao Han's calculation in his heart and nodded: "Don't worry, just say it and we will study it further."

With the words "football emperor", Gao Han is not afraid of overstepping his bounds.

"My opinion is that since Van Buyten wants to leave, let him go, but as for the striker, Podolski is best to stay. Even if he wants to leave, he has to wait until the summer, because we can't replenish him in time during the winter break. ."

These are the two players in the team who are most determined to leave the team, both for the European Cup.

After hearing this, Beckenbauer thought for a while and said, "That's okay. As for Podolsky, we can communicate with him and we should be able to stabilize him."

These three are all highly respected veterans in German football. They were the ones who persuaded Podolski to join Bayern Munich in the first place. It should be no problem for them to come forward to retain him.

"You can tell him that as long as he recovers in training, I promise to give him more opportunities."

With Gao Han's words, it would be easier for the three giants to come forward and speak.

"But there is one thing that I think must be done as soon as possible, preferably during the winter break." Gao Han said solemnly.

"Okay, tell me." Rummenigge agreed directly without asking anything.

He firmly believes that as long as the cold team continues to win like this, Bayern Munich will definitely be able to reach a higher level in business, and even keep pace with Real Madrid and Manchester United.

"The team's contract renewal must be completed as soon as possible."

It turns out that this is what happened, and the Big Three understood it in their hearts.

"Kahn is retiring, and the backbone of the team in the future must be Bayern Munich's local players. Although for the time being, Van Bommel has a relatively high prestige in the team and can control the dressing room, but in two years, La Players such as Tom and Bastian Schweinsteiger will definitely take the lead, and their contract extensions must be completed as soon as possible."

"And Lucio, the Brazilian central defender plays a very obvious role in the defense, and we must do our best to retain him."

Although Gao Han was talking about contract renewal, the management understood what he meant.

The stars are very important, but this group of backbones is equally important. Real Madrid's stupid mistake of focusing on stars over backbones cannot be repeated by Bayern Munich.

The Big Three also realized the seriousness of the problem. Even captain Kahn refused to attend the Christmas party, and Gao Han personally stepped forward to urge them. The matter had obviously reached a point where it had to be resolved as soon as possible.

"Okay." Rummenigge also agreed with a serious face.

"I will definitely give you a satisfactory answer before the winter break ends."

The reason why I hacked you so hard is to build up your character for this game.

Haha, Madrid!