Super Evolution Base Island

In fact, when Song Qingying planned the marketing plan of Xinyi Meilian Cosmetics, she had a very detailed understanding of this new product, and she was also the first person to experience this new product. +,

Because of her own personal experience, Song Qingying understands better than anyone else what kind of sensation this new product will bring to the female consumer group after its launch.

Therefore, although she had a good idea of ​​the product's positioning and its price, she decided on an ideal solution after discussing with Yu Xiaohu.

Moreover, before the launch of the new product, Song Qingying also obtained a lot of feedback from experience users in the survey questionnaire for experience users.

Because Yi Meilian series of new cosmetics told Song Qingying when Yu Xiaohu invested in this project in the early days, because it is a product made of cutting-edge biotechnology, its positioning is naturally high-end consumer groups, and the users are also those who have money. Rich wives, big stars, and elite women who can afford it, etc.

Therefore, like the super-drinking products for mid-to-high-end users, Xinyimeilian Cosmetics also takes the high-end route. No matter what the circumstances, it will never lower the grade of the product, even if there are not many consumers, even if the sales volume reaches Even if it does not meet expectations and does not make much money, it must adhere to this high-end positioning.

This is related to the taste of a corporate culture, and there is no room for carelessness. It is absolutely unacceptable to engage in low-end products to occupy the market for the sake of profit.

So Song Qingying implemented the development idea provided by Yu Xiaohu very well. During the user promotion experience period, she opened up an online pre-order sales plan, just to test the water and see what those women think about the pricing of new products. reaction.

Because the entire Yimeilian is a large series of brands, there will be more types of products included. It is impossible to launch it all at once. Song Qingying will choose several important categories to create a complete series, such as care solution, anti-wrinkle eye cream, face cream, cell essence, anti-aging essence...etc. The price lies in the price The above is also sold in sets, divided into three packages.

Because the positioning is aimed at the middle and high-end user groups. According to the different proportions of the Super Shell Proton Essence, different effects are expected to be achieved, so the standard package is priced at 4,999 US dollars, the high-end package is priced at 8,999 US dollars, and the top luxury series is priced at 12,999 US dollars

Such a price positioning, even if it is calculated according to the individual items in each package, it will cost thousands of dollars. The price is still very expensive, and ordinary women cannot afford it.

But even so. According to Song Qingying's pre-sale survey on the Internet, the number of orders began to explode in the second week, which also shows that there are still many women who have confidence in this new product created by top biotechnology .

And such a price is completely acceptable to those women who love beauty and want to stay young.

Therefore, at this press conference, when the reporter asked the price question and Song Qingying answered it, she came to the scene and experienced it. And after knowing the price through the online pre-sale, the women who are still looking forward to getting this product seem very calm.

On the contrary, those who want to know more about the product after being influenced by word of mouth. Ordinary working-class women who want to experience it, as well as men who just join in the fun to see beautiful women, are completely unacceptable after hearing such prices.

Because such a price is completely beyond their tolerance, they can't afford it at all, so they will naturally boo.

As a result, there were many mean voices in the crowd: "What kind of broken cosmetics cost tens of thousands of dollars for a set. Go and rob the bank!"

"Selling this expensive fool will buy it..."

"What the hell, if a young guy finds a beautiful girlfriend, this set of cosmetics doesn't need those punks to jump off the building..."

It's just that these people who can't afford it will make such a voice, but those rich women will be extremely despised, and they will also voice their opposition: "You poor ghosts can't afford it, so go away. Don't be here. Talking sarcastic..."

"That's right, President Song said very clearly that these cosmetics are aimed at high-end users, so the price will naturally be very expensive, and those who can't afford it will die on the street..."

"You are high-end, why do you sell b to buy that crap cosmetics..."

"Isn't it just a few stinky money, what's the big deal, who will sell it to..."

"You little watch, even if you sell it a hundred times, you still can't afford it..."

"You are the old cousin, your whole family is a small cousin..."

Therefore, during these disputes, some women actually got into a fight at the scene because of the quarrel.

There were even some men there fanning the flames, bringing some chaos to the conference scene.

Song Qingying had expected these phenomena to happen a long time ago, so the security personnel who had been arranged on the periphery immediately stepped forward to adjust, and at the same time, the police in charge of duty here also rushed to suppress it.

However, these people didn't know what happened next, they only heard bursts of screams piercing Yunxiao again from the entire square, which made these people very curious, and also made the dispute follow closely The movement was quickly subsided.

After those women rushed to inquire, they found out that it was the end of the press conference, and there will be a lucky draw with a 40% discount for experience users. The first batch of lucky draws will be held by Yu Xiaohu, the chairman of Shenhu Group. This naturally detonated the scene.

After all, Yu Xiaohu, as the topic of discussion in the world media today, has not yet cooled down. At the same time, as the richest man in the world, he is also a handsome young unmarried man, the little diamond prince, and his influence and power are growing. The woman in Cinderella's fantasy is extremely lethal.

Amidst the deafening female screams and cheers, the young, wealthy, tall, handsome and charming chairman of Shenhu Group slowly walked out of the building and came to the stage.

At this time, when the reporters from the media saw Yu Xiaohu's appearance, they were as excited as if they had been beaten with chicken blood, and they acted crazily.

However, Yu Xiaohu's appearance will detonate the scene and make those women crazy, but there are many powerful bodyguards around him, and those women and media reporters can't get close to him when he passes by.

Even if someone dared to stretch out his salty pig's hand, before reaching it, one of the bodyguards pinched it with iron-like hands, and forced him back with cold and evil eyes. Dare to do it again.

Yu Xiaohu came to the headquarters of the group today. In fact, he did not plan to participate in the press conference or the on-site activities. He just wanted to understand the operation of the company here, familiarize himself with his new office environment, and let the robot assistant Make some security adjustments to the building according to his will.

It's just that Song Qingying seems to have a little resentment towards Yu Xiaohu and his sister. Naturally, it is impossible to let go of this opportunity to expand the influence of the new product and stimulate those women to go crazy and start the first sales boom at the beginning of the launch. It was Yu Xiaohu who forcibly pushed him to the event site to let him show his face to draw a lottery.

Sure enough, after seeing Yu Xiaohu's appearance and attracting the madness of those women in the square, Song Qingying's mouth could not help showing a tricky smile. (To be continued..)u