Shenhao Started From System Downtime

Chapter 636 Bidding (Part 2)

"Four……"

"400 million?!"

Niu Ruixin, who was thinking about how much to bid for the naming right of "Running Old Iron", when he heard that Lin Qian's mouth was four hundred million, his whole body trembled subconsciously, and almost didn't drop the pen in his hand. On the ground.

Although the cost of the final naming rights of "Running Old Iron" is definitely higher than that of "China New Songs", when Fralinka was bidding, the first two rounds were also gradually increased by trial and error until the end. work hard.

However, in the face of Lin Qian's instructions, Fan Zexin did not hesitate to write down the number of 4 million on the letter paper, and then put the letter paper directly into the envelope, without deliberately avoiding Niu Ruixin beside him.

"Ha ha……"

Upon seeing this, Niu Ruixin couldn't help showing a bitter smile on his face, and then closed the pen in his hand again, and then directly crumpled the letter paper and envelope in his hand into a ball of paper, obviously choosing to give up directly.

The first round of bidding was set at 400 million. Although this price is a little bit lower than Niu Ruixin's bottom line price, it is almost the same. The bottom line price is similar to the other party's first round bidding price. Obviously, the two sides are not comparable at all.

Neither Lin Qian nor Fan Zexin paid too much attention to Niu Ruixin's actions. After filling in the price, they directly handed the envelope to the staff not far away.

About ten minutes later, the first round of bidding was over, and the staff of the Jiangsu and Zhejiang Satellite TV Station began to intensively count the results of the first round of bidding.

In the process of statistics, the staff on the stage suddenly had a little commotion.

After another five minutes, Liu Minghao, the deputy director of the Ace Resource Sharing Conference, stood in front of the stage with the statistical results.

"Now I announce the results of the first round of bidding for the naming rights of "Run Old Iron"..."

When Liu Minghao said this, he paused, his eyes swept across the audience.

"The brand that won the first round of bidding is the China branch of Volkswagen Group. The price of the first round of bidding is..."

"400 million soft sister coins!"

Just after Liu Minghao announced the result, the scene in the entire multi-function hall was silent, and then after a few seconds, the scene instantly boiled.

"Fuck, Volkswagen Group's China branch offered such a high price in the first round of bidding? It broke Francinka's record when it came up!"

"Big guys are big guys, so so rich!"

"The Volkswagen Group has always attached great importance to marketing. Last year, the Volkswagen Group's annual marketing expenditure reached hundreds of billions. Even if today is only the China branch of the Volkswagen Group, its financial strength is still an unforgettable existence for our emerging brands!"

"It started with 400 million. Will the next two rounds of bidding have any meaning?"

...

There was a lot of discussion at the scene, and the buzzing voice filled the whole scene.

Deputy Director Liu Minghao was also a little excited. He paused for half a minute before announcing the results of the first round of bidding.

The brand behind the Volkswagen Group is Yili. The other party offered 250 million yuan. This price is actually quite high. If there is no Lin Qian today, Yili would basically be the top name in the first round of bidding.

As for the brands behind Yili, their prices are very conservative. The remaining eight brands that were shortlisted for the second round of bidding all bid between 150 million and 200 million.

The first round of bidding ended, and then the second round of bidding began again. The on-site staff once again sent letter paper and envelopes to Fan Zexin.

"Dong Lin, how much do we offer this time?"

Fan Zexin asked Lin Qian again.

According to common sense, this kind of commercial bidding should not be so arbitrary. Although the publicity funds of the Volkswagen Group's China branch are as much as 20 billion, there are also many brands under the Volkswagen Group, and each brand shares profits. In fact, the publicity funds that each brand can get are not particularly large, and even a little nervous.

Although it’s hard to talk about tightening the waistband to live a life, careful planning is still necessary. It will not be like a joke like today. Even Fan Zexin, as the president of the China branch of Volkswagen Group, has no such right. He If you dare to do this, someone from the headquarters will come to him for coffee the next day.

But Fan Zexin doesn't have this right, doesn't mean Lin Qian doesn't.

With Lin Qian's status, in other words, nearly half of the Volkswagen Group is his, and the Porsche family in power now has an extremely ardent win over Lin Qian.

Not to mention that Lin Qian took the group's propaganda funds to do business. It was Lin Qian who squandered the money in any name. No one in the entire Volkswagen Group would dare to say that Lin Qian was not a word from top to bottom.

But now Lin Qian is just a little more generous, and it doesn't matter to the headquarters. After all, "Run Old Iron" is indeed a very good publicity resource, it is nothing more than a little more funding.

Therefore, with this kind of thinking, Fan Zexin is like a quotation machine. No matter what price Lin Qian quotes, he will not hesitate in the slightest and execute without hesitation.

"Um……"

"In the second round of bidding, we offered 450 million yuan."

Lin Qian rubbed his chin and said again to Fan Zexin.

"good."

Upon hearing this, Fan Zexin wrote directly on the letter paper at the price quoted by Lin Qian, then put the letter paper in the envelope and handed it to the staff again.

Niu Ruixin, who was sitting next to Fan Zexin, saw that Lin Qian's bid in the second round was only 50 million higher than the first round, and his eyes showed a little thoughtful look.

There were only ten brands left in the second round of bidding, but the speed was slower than the first round of bidding. It took 15 minutes for all the bidding brands to fill in the prices.

The staff of the Jiangsu and Zhejiang TV station on the stage once again summarized the prices of the various brands, and then the deputy director Liu Minghao announced the results.

This time, the brand that won the top name in the second round of bidding is no longer Volkswagen Group, but Yili, which has just been in the second round. They directly doubled the price they offered in the first round and bid 500 million in the second round.

Everyone at the scene heard the price offered by Yili and started talking again. Everyone at the scene felt a little excited and inexplicable.

Because up to now, Yili’s offer has broken the record of the highest price for naming rights in China's variety show history. However, it is only the second round of the naming rights bidding for "Running Old Iron". When the third round of bidding comes, the price will be certain. There will be another breakthrough.

"The Volkswagen Group is fierce, Yili is fiercer, there is a good show to watch, the dragons are fighting each other!"

"Thanks to not leaving just now, if you leave, you won't see this historic moment. Today's bidding has properly broken the record!"

"Wait for the final result, I want to see what the final price is today!"

...

Amid all the people's comments, Liu Minghao, the deputy director, then announced the bid prices of the remaining nine brands. The Volkswagen Group, which was originally in the first place, slipped to third, and the other six brands directly abandoned the bid.

At this point, enter the final bidding session!

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