Reverse Rebirth 2003

Chapter 0035 The Boss Worthy of Being the Boss

Jiang Feng's pricing like this is of course profitable, and the profit margin is not too bad.

He was drawing two things.

One is to spread the popularity of the brand as soon as possible, so that more consumers can know and be familiar with the brand.

The second is to strive for as much brand reputation as possible. The higher the reputation, the more popular the brand will be.

Of course, in the final analysis, these two things can actually be boiled down to one goal: to keep the Mengyuan brand alive and growing!

At first, there were some different opinions within Mengyuan Clothing, thinking that doing so might be counterproductive.

Once people form a fixed perception and attribute the Mengyuan brand to cheap products, it will cost a lot to change this impression in the future!

No matter which industry or field, as long as it is labeled as a "cheap product", the company basically does not need to expect any major development.

Or stay at the bottom of the industry all your life and be a cheap goods supplier.

Either spend a huge price to sublimate the brand, and then reverse the situation.

Strictly speaking, this view is completely correct.

but……

Jiang Feng gave another solution.

The existing Mengyuan brand Dream in (referred to as DO) can always keep its characteristics of affordable price and high quality, maintaining the largest base of ordinary consumers.

Then, on this basis, a new sub-brand of D.O+ was established, taking a high-end route, no matter the price or quality, it is in line with the top international popular brands, so as to enhance the brand's compulsion.

This is a bit similar to the common strategy of car companies, one is simply to increase the volume, and the other is to improve the standard.

Regarding Jiang Feng's plan, Mengyuan Clothing internally approved it unanimously.

"The boss is worthy of being the boss. This way of thinking and vision are really beyond our reach!"

It was Gao Yanbing who was poached from Tengda Clothing who uttered this shameful sentence in admiration.

He didn't want to flatter his boss, and he didn't need to.

This is what he really thinks and feels.

They also carry one head on two shoulders, and no one has more brains than others. Why can some people think farther than others?

If Jiang Feng knew what he was thinking, he would definitely tell him... In fact, this is the difference in experience.

Although Jiang Feng couldn't afford those expensive branded clothes in his previous life, this did not prevent him from understanding.

Although he basically came into contact with the same as him, suffering at the bottom of society haha.

But there will always be those who love vanity.

It was through these people that he also passively learned some information about those big brands.

I didn't think much about it before, but now that he is also a clothing brand himself, he gradually understands the benefits of those methods.

By the beginning of April, Mengyuan Clothing's specialty store already had a steadily growing customer base in Tonglin City.

There are a total of [-] specialty stores, barely maintained from the very beginning, after this period of operation, they have now begun to make steady profits.

Although the total profits of these [-] stores were only a million or so, Jiang Feng didn't care.

What he values ​​is the long-term future.

A new brand from scratch, from weak to strong, this process is difficult to be exempted.

Although Mengyuan Clothing has a certain family background, to be honest, it is nothing in front of the peers.

What Jiang Feng has to do now is to use the small to fight the big, use the point to lead the area, and move from the local to the whole country.

Although there is systematic help in this process, it is still very difficult.

In his budget, as long as the brand can stand in the first year, the road ahead will be much easier.

This nascent brand may not be able to bring him high profits in recent years, but as long as the brand is maintained properly, it will be truly reapable when the younger generation who are not currently the main consumer group grow up.

……

……

Lin Xianqin has recently handed over other work to others, and she herself is focusing on Tengda clothing.

The rise of Mengyuan Clothing gave her a deep sense of frustration.

That man who was not in her eyes at all at the beginning, has now successfully created a career.

Moreover, he also defeated Tengda Clothing, which he personally commanded and asked questions, and became the clothing sponsor of this year's Provincial Games.

This is completely outputting face-to-face!

Lin Xianqin didn't think she could bear it.

So she decided to respond to Jiang Feng well.

Isn't your Mengyuan clothing store very popular?

Then I will compare with you to see whose specialty store is more successful!

Frowning slightly, Lin Xianqin looked down at the blueprint in front of her.

The drawing is a schematic diagram of each district in the main urban area of ​​Tonglin City.

Tenda Group started with real estate, and has many projects in various districts and counties in the city.

The earliest of these projects was done even ten years ago, and the locations are basically in relatively lively and prosperous areas.

From the aspect of site selection alone, Tengda Clothing has a lot of advantages over Mengyuan Clothing.

As long as she says hello, the store with the best location can be vacated at any time.

However, whether a store can be successful, the location is only one aspect.

After all, clothing stores sell clothing.

So the quality of clothes is the most critical factor.

Lin Xianqin, who has always been a top student during college, is not rigid in thinking.

She quickly realized that old ideas about clothing were outdated.

Clothes must be strong and durable, but in addition, style, fabric, etc. are also very important.

Even with the continuous improvement of living standards, the proportion of the latter is getting higher and higher.

With this realization, Lin Xianqin looked back at the products of Tengda Clothing and Mengyuan Clothing, and immediately discovered the gap.

The products of Tengda clothing can't be said to be very old-fashioned, but they can only be regarded as quite satisfactory at best, and have not kept up with the trend of fashion.

The products of Mengyuan Clothing are different. Although they may look a little deviant at first glance, they don't appear to be very abrupt.

From her eyes, it is not difficult to see that the design concept of Mengyuan Clothing's products is far closer to the international mainstream level than Tengda's!

"Where did that guy find the designer..."

Although she didn't put all her energy on Tengda Clothing before, she still knows the general situation.

In Tonglin City or Jiangnan Province, there are only one or two famous fashion designers.

After all, in China, the prospects for development depend on the four first-tier cities of Capital, Shanghai, Huadu, and Pengdu.

Designers who can stay in the province are either not qualified enough, or they have reached the age of retirement.

But no matter which one it is, it should not be able to design a product like Mengyuan Clothing.

After thinking about it for a while, she decided not to think about it by herself, but to ask someone directly.

Lin Xianqin made a phone call and got an answer quickly.

Make no mistake!

That guy Jiang Feng actually poached a girl who hasn't graduated from college as the chief designer? !

After hanging up the phone, Lin Xianqin sat on the chair blankly.

Could it be that he just lost to a... college student who hasn't graduated yet?