Reverse Rebirth 2003

Chapter 0033

The news that Mengyuan Garment Factory became the clothing sponsor of the Provincial Games did not spread immediately.

One reason is that the garment factory does not have any garments that can be sold directly on the market, and the publicity will waste the heat in advance.

The second reason is that the Provincial Games will be held in the second half of the year, and there are still several months to go, so premature publicity is of no benefit.

Jiang Feng set the timing of the publicity one month before the start of the Provincial Games.

In this way, the factory has enough time to produce inventory, and after the publicity work starts, the enthusiasm will continue until the end of the Provincial Games with the help of the Provincial Games.

After all, Mengyuan is a newly established and little-known new brand with zero market share. If you don't find a good time, the publicity work will only get twice the result with half the effort.

With limited conditions right now, Mengyuan has no way to promote it nationwide, so it can only focus on Jiangnan Province, or even Tonglin City.

No one in the garment factory had any objection to Jiang Feng's request.

Especially Gao Yanbing, who had just been recruited to be the deputy director of the factory, admired Jiang Feng a lot.

As an old employee of Tenda Group, he naturally knew about Jiang Feng.

In the past three years, the executives of Tenda Group have often made fun of Jiang Feng.

I thought this handsome boy would be like that for the rest of his life.

Who would have thought that earth-shaking changes would occur so quickly.

He, Gao Yanbing, was still a high-level wage earner, while Jiang Feng had already become his own boss.

And what the hell is his own boss!

Where does this get him to reason?

Through the competition for the number of sponsors, he also discovered that Jiang Feng's rise to the top was not due to luck.

At least, it is impossible for a capable general like Meng Xingyun, director Meng, to be recruited without certain skills.

So Gao Yanbing made up his mind that Jiang Feng should have joined the Lin family for some reason, and now he had to show his true strength because he was kicked out by the Lin family!

If Jiang Feng knew his conjecture, he would definitely tell him: Your new media-style son-in-law article will be rushed!

Jiang Feng had many speculations about how Gao Yanbing was persuaded by Meng Xingyun to resign from Tengda Group and switch to Mengyuan.

It's a pity that no matter how much he coerced and lured the two parties, they refused to disclose any information, so he had no choice but to give up.

It doesn't matter how he operates it, anyway, the result is in place.

As a smart assistant, although Meng Xingyun is quite versatile in both civil and military affairs, he is not like Gao Yanbing who has been immersed in the clothing industry for more than ten years.

He is not very clear about the inside story and unspoken rules of many industries.

In this regard, Gao Yanbing's experience is very useful.

The various abilities shown by Meng Xingyun convinced Gao Yanbing that he was willing to be his deputy.

After a few days of running-in between the two, they cooperated even more tacitly.

Look at each other, even without eye contact, you can know what the other person needs.

If it wasn't for Gao Yanbing to have a wife and child, and the child looked to be his own, I'm afraid others would mistakenly think that the two of them were having sex...

During this time, Bu Meili, the chief designer of the garment factory, was also very emotional.

The first time she presided over the design plan alone, it was a great success, which doubled her confidence, which was already not small.

So at Jiang Feng's suggestion, she decided to strike while the iron was hot and seize the time to release a few more designs.

Taking advantage of the wind of the Provincial Games, sportswear will naturally be the first to bear the brunt and will be hot for a while.

And sportswear can be improved into casual clothing with a little modification, which is the best type to go.

As for the formal dress, Bu Meili originally planned to do it too, but Jiang Feng vetoed her idea.

"The brand Mengyuan has just been born, so it shouldn't leave people with the impression that it's miscellaneous but not refined."

Bu Meili thought about it for the same reason.

After all, there are only twelve people in the current design department, which is very lacking in experience.

Although the eleven assistants she left behind through open recruitment are all spiritual and have unconstrained thinking styles, they really lack practical work experience.

Formal clothing has high requirements for details. If the details are not well done, the clothes will not be able to be sold and will easily become cheap.

The entry uniforms provided for the Provincial Games are not real formal styles, but a comprehensive style that is more casual and sporty.

……

……

When the timeline jumped to the end of February 2004, Mengyuan Industrial Co., Ltd. made a small change.

It has an additional wholly-owned subsidiary, Mengyuan Clothing Co., Ltd.

And Mengyuan Clothing Co., Ltd. became the wholly-owned parent company of Mengyuan Garment Factory.

For those who don't understand, this is pure nonsense.

After all the changes, the boss is still Jiang Feng.

But in fact, this was Jiang Feng's preparation in advance for the future grouping of the company.

As the main body of the group company, Mengyuan Industrial Co., Ltd. may have subsidiaries in many fields in the future.

There are too many subsidiaries, which will inevitably cause some trouble and waste to the management work.

Therefore, the common method in the industry is to classify subsidiaries. Subsidiaries of the same category belong together under the name of one subsidiary, forming a de facto 'grandson company'.

In this way, the parent company only needs to receive reports from the first-level subsidiaries and manage them.

The first-level subsidiary manages the following 'sun company', that is, the second-level subsidiary, and plays a role of uploading and issuing.

As for the second-level subsidiaries, it is the management and aggregation of the lower third-level subsidiaries, if any.

In short, it is to form a pyramid management level.

Meng Xingyun was promoted to the general manager of Mengyuan Clothing and concurrently the director of Mengyuan Clothing Factory.

Gao Yanbing was promoted to the vice president of Mengyuan Clothing and concurrently served as the deputy director of Mengyuan Clothing Factory.

Bu Meili was promoted to be the design director of Mengyuan Clothing and concurrently the chief designer of Mengyuan Clothing Factory.

Since other personnel changes were not significant, Jiang Feng did not rent any more office space, and directly set up three more offices for them in the existing space.

The current task of Mengyuan Clothing is to start producing the first batch of clothing as soon as possible.

This batch of clothing includes men's and women's sportswear, men's and women's sportswear and men's and women's leisurewear, totaling more than 20 different styles.

After the design draft of the design department passed the review, the production lines that had been debugged long ago and were waiting to be fed immediately started production at full capacity.

Jiang Feng's request was to produce a batch of qualified products as soon as possible, and then open several specialty stores in the city to sell them.

The investment budget of the specialty store is set at 2000 million, which can be added depending on the situation.

Gao Yanbing was a little worried about this, and discussed it with Meng Xingyun specifically. Was this too hasty?

After all, Mengyuan Clothing has not carried out any publicity now, and after the specialty store opens, I am afraid that no one will care about it.

Meng Xingyun didn't think there was any problem with this, because he had also seen the design drafts and samples submitted by Bu Meili.

Compared with those domestic brands with conservative styles, these new clothes are more accepting of international trends.

Coupled with the same price as domestic brands, it should be attractive enough for young people who love beauty.

As for whether people will not accept this new brand, Meng Xingyun thinks it is not a problem.

The big deal is that there will be some losses in the early stage. As long as there is a big wave of publicity before the opening of the Provincial Games, the brand awareness will naturally increase.

In the blink of an eye, it was mid-March, and Mengyuan Garment Factory had already produced a batch of new products.

At the same time, a dozen brand-new specialty stores have quietly opened in various locations in the city.